DELUXE CORP DLX
COM · Common Stock · CUSIP 248019101
American financial services company
- IndustryBlankbooks, Looseleaf Binders & Bookbindg & Relatd Work
- HeadquartersMinneapolis, MN
- Founded1915
- Websitedeluxe.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($14.6m this quarter). Holder counts are more reliable. Shares outstanding: 45.9m as of 2026-07-31, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $23.88. Options: 6 managers hold calls ($3.1m notional), 4 hold puts ($1.4m).
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 169 |
| Q4 2022 | 172 |
| Q1 2023 | 173 |
| Q2 2023 | 167 |
| Q3 2023 | 170 |
| Q4 2023 | 174 |
| Q1 2024 | 189 |
| Q2 2024 | 200 |
| Q3 2024 | 202 |
| Q4 2024 | 210 |
| Q1 2025 | 210 |
| Q2 2025 | 204 |
| Q3 2025 | 207 |
| Q4 2025 | 229 |
| Q1 2026 | 256 |
| Q2 2026 | 245 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 91 | 87 |
| Q4 2024 | 95 | 90 |
| Q1 2025 | 95 | 105 |
| Q2 2025 | 109 | 98 |
| Q3 2025 | 99 | 89 |
| Q4 2025 | 110 | 96 |
| Q1 2026 | 132 | 95 |
| Q2 2026 | 112 | 124 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2025 | $2.5m | $2.9m | 1.16 |
| Q4 2025 | $2.3m | $1.4m | 0.61 |
| Q1 2026 | $3.6m | $2.6m | 0.71 |
| Q2 2026 | $3.1m | $1.4m | 0.46 |
Biggest buyers
| Qube Research & Technologies Ltd | Added | +421.4k |
| HENNESSY ADVISORS INC | New | +338.7k |
| Empowered Funds, LLC | Added | +252.6k |
| BlackRock, Inc. | Added | +232.4k |
| GEODE CAPITAL MANAGEMENT, LLC | Added | +222.1k |
| FIRST TRUST ADVISORS LP | Added | +158.1k |
| JANE STREET GROUP, LLC | Added | +140.1k |
| BURNEY CO/ | New | +118.6k |
| VANGUARD CAPITAL MANAGEMENT LLC | Added | +112.2k |
| VANGUARD PORTFOLIO MANAGEMENT LLC | Added | +101.3k |
Biggest sellers
| SEI INVESTMENTS CO | Reduced | -247.3k |
| DEPRINCE RACE & ZOLLO INC | Reduced | -241.3k |
| PRUDENTIAL FINANCIAL INC | Reduced | -215.2k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | Reduced | -209.6k |
| GOLDMAN SACHS GROUP INC | Reduced | -172.7k |
| SEGALL BRYANT & HAMILL, LLC | Reduced | -99.5k |
| Kiker Wealth Management, LLC | Sold out | -98.9k |
| Russell Investments Group, Ltd. | Reduced | -95.3k |
| MORGAN STANLEY | Reduced | -89.5k |
| BANK OF AMERICA CORP /DE/ | Reduced | -71.5k |
Biggest calls
| JANE STREET GROUP, LLC | Added | $1.3m56.5k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $823.9k34.5k shares |
| CITADEL ADVISORS LLC | Reduced | $644.8k27.0k shares |
| IMC-Chicago, LLC | New | $210.1k8.8k shares |
| SIMPLEX TRADING, LLC | Reduced | $38.2k1.6k shares |
| GROUP ONE TRADING LLC | Reduced | $11.9k500 shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $838.2k35.1k shares |
| CITADEL ADVISORS LLC | Added | $470.4k19.7k shares |
| GROUP ONE TRADING LLC | Added | $95.5k4.0k shares |
| SIMPLEX TRADING, LLC | Reduced | $2.4k100 shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution filed 2025-04-29 | 14.9% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 5.8% |
| STATE STREET CORP 13G · institution new · filed 2025-05-13 | 5.8% |
| DIMENSIONAL FUND ADVISORS LP 13G · institution new · filed 2025-01-23 | 5.3% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-07-31 | 5.0% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC)
Insider purchases and sales since 1 Apr 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2024 | 2 | $56.8k | 0 | — | — |
| Q1 2025 | 2 | $67.4k | 0 | — | — |
| Q2 2025 | 1 | $2.8k | 0 | — | — |
| Q3 2025 | 1 | $3.3k | 0 | — | — |
| Q4 2025 | 1 | $3.8k | 0 | — | — |
| Q1 2026 | 0 | — | 0 | — | — |
| Q2 2026 | 0 | — | 0 | — | — |
| Q3 2026 | 0 | — | 0 | — | — |
None reported since 1 Apr 2026.
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.00% of their portfolio | 7.0m $166.5m | Added +232.4k |
| STATE STREET CORP 0.00% of their portfolio | 2.9m $68.3m | Added +91.3k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 2.8m $68.0m | Added +93.7k |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.00% of their portfolio | 2.6m $63.1m | Added +101.3k |
| LSV ASSET MANAGEMENT 0.09% of their portfolio | 2.1m $49.0m | Added +24.9k |
| VANGUARD CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 2.0m $46.7m | Added +112.2k |
| DEPRINCE RACE & ZOLLO INC 0.69% of their portfolio | 1.7m $41.4m | Reduced -241.3k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 1.4m $32.7m | Added +222.1k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 913.2k $21.8m | Reduced -172.7k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 858.4k $20.5m | Reduced -209.6k |
| PRUDENTIAL FINANCIAL INC 0.02% of their portfolio | 707.7k $16.9m | Reduced -215.2k |
| Empowered Funds, LLC 0.09% of their portfolio | 694.7k $16.6m | Added +252.6k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 617.2k $14.7m | Added +7.4k |
| Invesco Ltd. 0.00% of their portfolio | 608.7k $14.5m | Added +15.1k |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 591.9k $14.1m | Reduced -54.9k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 552.4k $13.2m | Added +41.1k |
| Qube Research & Technologies Ltd 0.01% of their portfolio | 534.9k $12.8m | Added +421.4k |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.22% of their portfolio | 530.8k $12.7m | Reduced -20.5k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 485.5k $11.6m | Reduced -4.6k |
| Russell Investments Group, Ltd. 0.01% of their portfolio | 477.0k $11.4m | Reduced -95.3k |
| MORGAN STANLEY 0.00% of their portfolio | 411.7k $9.8m | Reduced -89.5k |
| HENNESSY ADVISORS INC 0.26% of their portfolio | 338.7k $8.1m | New |
| Nuveen, LLC 0.00% of their portfolio | 318.2k $7.6m | Reduced -364 |
| FIRST TRUST ADVISORS LP 0.00% of their portfolio | 306.0k $7.3m | Added +158.1k |
| Connor, Clark & Lunn Investment Management Ltd. 0.01% of their portfolio | 302.3k $7.2m | Reduced -32.1k |
| VANGUARD FIDUCIARY TRUST CO 0.00% of their portfolio | 301.7k $7.2m | Added +8.9k |
| TOWLE & CO 2.20% of their portfolio | 271.4k $6.5m | Reduced -17.8k |
| Artemis Investment Management LLP 0.06% of their portfolio | 271.2k $6.5m | Reduced -60.2k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 261.5k $6.2m | Reduced -71.5k |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 260.5k $6.2m | Added +140.1k |
| Allianz Asset Management GmbH 0.01% of their portfolio | 254.0k $6.1m | Added +26.9k |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC 0.03% of their portfolio | 253.6k $6.1m | Added +11.5k |
| UBS Group AG 0.00% of their portfolio | 237.8k $5.7m | Added +84.1k |
| PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio | 221.3k $5.3m | Added +2.5k |
| JUPITER ASSET MANAGEMENT LTD 0.02% of their portfolio | 208.0k $5.0m | Added +1.9k |
| Public Sector Pension Investment Board 0.01% of their portfolio | 186.2k $4.4m | Reduced -20.6k |
| FRANKLIN RESOURCES INC 0.00% of their portfolio | 185.6k $4.4m | Added +5.5k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.00% of their portfolio | 158.3k $3.8m | Reduced -47.1k |
| VICTORY CAPITAL MANAGEMENT INC 0.00% of their portfolio | 149.4k $3.6m | Added +20.6k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.01% of their portfolio | 142.7k $3.4m | Added +19.5k |
| INTECH INVESTMENT MANAGEMENT LLC 0.03% of their portfolio | 140.4k $3.4m | Added +27.9k |
| Vanguard Global Advisers, LLC 0.00% of their portfolio | 134.4k $3.2m | Reduced -2.7k |
| AMERICAN CENTURY COMPANIES INC 0.00% of their portfolio | 134.0k $3.2m | Reduced -1.7k |
| UNITED CAPITAL FINANCIAL ADVISORS, LLC 0.02% of their portfolio | 130.6k $3.1m | Added +61.4k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 127.6k $3.0m | Added +26.7k |
| Advisors Asset Management, Inc. 0.04% of their portfolio | 122.3k $2.9m | Added +54.4k |
| SEI INVESTMENTS CO 0.00% of their portfolio | 120.0k $2.9m | Reduced -247.3k |
| BURNEY CO/ 0.08% of their portfolio | 118.6k $2.8m | New |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 116.9k $2.8m | Reduced -12.3k |
| WEDGE CAPITAL MANAGEMENT L L P/NC 0.04% of their portfolio | 106.9k $2.6m | Added +13.8k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.00% of their portfolio | 102.7k $2.5m | Reduced -5.7k |
| Legal & General Group Plc 0.00% of their portfolio | 102.3k $2.4m | Reduced -3.2k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.00% of their portfolio | 101.4k $2.4m | Added +28.6k |
| LAZARD ASSET MANAGEMENT LLC 0.00% of their portfolio | 101.3k $2.4m | Reduced -63.4k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.00% of their portfolio | 93.9k $2.2m | Reduced -155 |
| ICON ADVISERS INC/CO 0.40% of their portfolio | 90.0k $2.1m | Reduced -10.0k |
| Quantinno Capital Management LP 0.00% of their portfolio | 88.8k $2.1m | Added +54.3k |
| Swiss National Bank 0.00% of their portfolio | 88.5k $2.1m | Unchanged |
| Creative Planning 0.00% of their portfolio | 87.4k $2.1m | Reduced -17.8k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 83.5k $2.0m | Reduced -5.0k |
| Kendall Capital Management 0.31% of their portfolio | 78.8k $1.9m | Added +33.3k |
| Integrated Quantitative Investments LLC 0.30% of their portfolio | 78.0k $1.9m | Added +12.0k |
| TWO SIGMA INVESTMENTS, LP 0.00% of their portfolio | 77.3k $1.8m | New |
| IEQ CAPITAL, LLC 0.01% of their portfolio | 74.7k $1.8m | Reduced -20.7k |
| VOYA INVESTMENT MANAGEMENT LLC 0.00% of their portfolio | 74.5k $1.8m | Reduced -137 |
| FIFTH THIRD BANCORP 0.00% of their portfolio | 70.7k $1.7m | Added +6.8k |
| DENALI ADVISORS LLC 0.16% of their portfolio | 68.0k $1.6m | Reduced -6.1k |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 67.7k $1.6m | Reduced -1.7k |
| Campbell & CO Investment Adviser LLC 0.08% of their portfolio | 67.0k $1.6m | Reduced -19.6k |
| LPL Financial LLC 0.00% of their portfolio | 65.9k $1.6m | Reduced -1.2k |
| Janney Montgomery Scott LLC 0.00% of their portfolio | 62.3k $1.5m | Added +27.5k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 56.8k $1.4m | Added +10.3k |
| Cerity Partners LLC 0.00% of their portfolio | 54.5k $1.3m | Reduced -7.5k |
| VIRGINIA RETIREMENT SYSTEMS ET Al 0.01% of their portfolio | 53.5k $1.3m | Reduced -39.0k |
| SEGALL BRYANT & HAMILL, LLC 0.01% of their portfolio | 52.9k $1.3m | Reduced -99.5k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 52.4k $1.4m | Added +10.4k |
| Sequoia Financial Advisors, LLC 0.01% of their portfolio | 51.2k $1.2m | Reduced -1.3k |
| NOMURA ASSET MANAGEMENT INTERNATIONAL INC. 0.00% of their portfolio | 50.1k $1.2m | Unchanged |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 49.7k $1.2m | Added +1.7k |
| Engineers Gate Manager LP 0.02% of their portfolio | 49.6k $1.2m | Reduced -48.3k |
| Mork Capital Management, LLC 0.74% of their portfolio | 48.5k $1.2m | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 47.0k $1.1m | Added +13.5k |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 46.5k $1.1m | Added +7.0k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 46.3k $1.1m | Added +8.7k |
| SummerHaven Investment Management, LLC 0.59% of their portfolio | 46.3k $1.1m | Unchanged |
| Mutual Advisors, LLC 0.02% of their portfolio | 46.0k $1.1m | Added +416 |
| Round Hill Asset Management 0.70% of their portfolio | 45.8k $1.1m | Unchanged |
| Squarepoint Ops LLC 0.00% of their portfolio | 43.8k $1.0m | Reduced -60.6k |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 42.3k $1.0m | Added +21.2k |
| CANADA LIFE ASSURANCE Co 0.00% of their portfolio | 39.9k $953.0k | Reduced -2.4k |
| Tidal Investments LLC 0.00% of their portfolio | 38.3k $914.4k | Added +26.0k |
| Aquatic Capital Management LLC 0.03% of their portfolio | 35.6k $849.7k | Added +20.4k |
| BAILARD, INC. 0.02% of their portfolio | 35.2k $840.6k | Added +7.8k |
| VANGUARD ASSET MANAGEMENT, Ltd 0.00% of their portfolio | 34.4k $821.4k | Added +6.2k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.00% of their portfolio | 31.6k $774.0k | Added +1.3k |
| HSBC HOLDINGS PLC 0.00% of their portfolio | 31.2k $740.4k | Added +14.9k |
| Thrivent Financial for Lutherans 0.00% of their portfolio | 30.1k $720.0k | Added +23 |
| Atom Investors LP 0.06% of their portfolio | 29.7k $710.2k | New |
| Legato Capital Management LLC 0.06% of their portfolio | 29.5k $703.7k | Added +3.0k |
| Hudson Portfolio Management LLC 0.53% of their portfolio | 29.2k $696.3k | Unchanged |