DELUXE CORP DLX
COM · Common Stock · CUSIP 248019101
American financial services company
- IndustryBlankbooks, Looseleaf Binders & Bookbindg & Relatd Work
- HeadquartersMinneapolis, MN
- Founded1915
- Websitedeluxe.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($5.4m this quarter). Holder counts are more reliable. Shares outstanding: 44.9m as of 2025-07-30, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $15.91. Options: 8 managers hold calls ($1.9m notional), 7 hold puts ($2.4m).
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 169 |
| Q4 2022 | 172 |
| Q1 2023 | 173 |
| Q2 2023 | 167 |
| Q3 2023 | 170 |
| Q4 2023 | 174 |
| Q1 2024 | 189 |
| Q2 2024 | 200 |
| Q3 2024 | 202 |
| Q4 2024 | 210 |
| Q1 2025 | 210 |
| Q2 2025 | 204 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 72 | 73 |
| Q4 2023 | 72 | 83 |
| Q1 2024 | 74 | 82 |
| Q2 2024 | 91 | 82 |
| Q3 2024 | 91 | 87 |
| Q4 2024 | 95 | 90 |
| Q1 2025 | 95 | 105 |
| Q2 2025 | 109 | 98 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2024 | $1.5m | $800.7k | 0.53 |
| Q4 2024 | $2.8m | $2.2m | 0.78 |
| Q1 2025 | $1.7m | $1.5m | 0.87 |
| Q2 2025 | $1.9m | $2.4m | 1.27 |
Biggest buyers
| ROYAL BANK OF CANADA | Added | +836.1k |
| AQR CAPITAL MANAGEMENT LLC | Added | +271.2k |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC | Added | +211.1k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | Added | +209.5k |
| Trexquant Investment LP | New | +146.2k |
| STATE STREET CORP | Added | +143.4k |
| PRUDENTIAL FINANCIAL INC | Added | +113.9k |
| CITIGROUP INC | Added | +107.6k |
| Kiker Wealth Management, LLC | New | +107.3k |
| TEACHER RETIREMENT SYSTEM OF TEXAS | New | +99.1k |
Biggest sellers
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC | Sold out | -1.2m |
| Invesco Ltd. | Reduced | -316.3k |
| AMERICAN CENTURY COMPANIES INC | Reduced | -222.1k |
| SEI INVESTMENTS CO | Reduced | -208.6k |
| CITADEL ADVISORS LLC | Reduced | -87.3k |
| AMERIPRISE FINANCIAL INC | Reduced | -86.4k |
| VOYA INVESTMENT MANAGEMENT LLC | Reduced | -84.7k |
| GOLDMAN SACHS GROUP INC | Reduced | -69.3k |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC | Sold out | -63.7k |
| NORGES BANK | Sold out | -61.1k |
Biggest calls
| CITADEL ADVISORS LLC | Reduced | $660.3k41.5k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $552.1k34.7k shares |
| JANE STREET GROUP, LLC | New | $187.7k11.8k shares |
| Walleye Capital LLC | New | $184.6k11.6k shares |
| Walleye Trading LLC | New | $170.2k10.7k shares |
| GROUP ONE TRADING LLC | Added | $116.1k7.3k shares |
| SIMPLEX TRADING, LLC | Reduced | $47.0k3.0k shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Biggest puts
| CITADEL ADVISORS LLC | Reduced | $709.6k44.6k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $700.0k44.0k shares |
| WOLVERINE ASSET MANAGEMENT LLC | Added | $517.1k32.5k shares |
| GROUP ONE TRADING LLC | Added | $253.0k15.9k shares |
| SIMPLEX TRADING, LLC | Added | $128.0k8.1k shares |
| Walleye Capital LLC | New | $120.9k7.6k shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution filed 2025-04-29 | 14.9% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 5.8% |
| STATE STREET CORP 13G · institution new · filed 2025-05-13 | 5.8% |
| DIMENSIONAL FUND ADVISORS LP 13G · institution new · filed 2025-01-23 | 5.3% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-07-31 | 5.0% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC)
Insider purchases and sales in Q2 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2023 | 1 | $228 | 0 | — | — |
| Q4 2023 | 0 | — | 0 | — | — |
| Q1 2024 | 2 | $58.4k | 0 | — | — |
| Q2 2024 | 3 | $70.3k | 0 | — | — |
| Q3 2024 | 2 | $56.1k | 0 | — | — |
| Q4 2024 | 2 | $56.8k | 0 | — | — |
| Q1 2025 | 2 | $67.4k | 0 | — | — |
| Q2 2025 | 1 | $2.8k | 0 | — | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-06-11 | Zint William C SVP, Chief Financial Officer | Bought plan | $2.8k175 shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.00% of their portfolio | 6.8m $108.8m | Reduced -49.4k |
| VANGUARD GROUP INC 0.00% of their portfolio | 5.1m $81.5m | Reduced -35.0k |
| STATE STREET CORP 0.00% of their portfolio | 2.7m $43.7m | Added +143.4k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 2.6m $41.0m | Added +84.5k |
| DEPRINCE RACE & ZOLLO INC 0.69% of their portfolio | 2.1m $33.3m | Reduced -20.1k |
| LSV ASSET MANAGEMENT 0.07% of their portfolio | 1.9m $30.4m | Added +61.3k |
| AMERICAN CENTURY COMPANIES INC 0.01% of their portfolio | 1.4m $22.1m | Reduced -222.1k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 1.3m $21.4m | Added +836.1k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 1.1m $16.9m | Added +14.2k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 813.4k $12.9m | Added +209.5k |
| PRUDENTIAL FINANCIAL INC 0.02% of their portfolio | 736.7k $11.7m | Added +113.9k |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.24% of their portfolio | 634.4k $10.1m | Added +211.1k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 620.1k $9.9m | Added +9.8k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 615.9k $9.8m | Reduced -69.3k |
| MORGAN STANLEY 0.00% of their portfolio | 605.7k $9.6m | Reduced -43.3k |
| Russell Investments Group, Ltd. 0.01% of their portfolio | 550.0k $8.7m | Added +37.0k |
| AQR CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 543.4k $8.6m | Added +271.2k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 529.1k $8.4m | Added +37.2k |
| Invesco Ltd. 0.00% of their portfolio | 428.8k $6.8m | Reduced -316.3k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 322.2k $5.1m | Added +91.7k |
| Nuveen, LLC 0.00% of their portfolio | 311.2k $5.0m | Reduced -22.8k |
| Connor, Clark & Lunn Investment Management Ltd. 0.02% of their portfolio | 284.4k $4.5m | Added +62.0k |
| UBS Group AG 0.00% of their portfolio | 259.2k $4.1m | Reduced -53.8k |
| Empowered Funds, LLC 0.04% of their portfolio | 241.0k $3.8m | Added +4.7k |
| PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio | 221.8k $3.5m | Added +1.3k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.00% of their portfolio | 193.4k $3.1m | Added +1.6k |
| BARCLAYS PLC 0.00% of their portfolio | 192.7k $3.1m | Added +30.7k |
| CITIGROUP INC 0.00% of their portfolio | 172.6k $2.7m | Added +107.6k |
| Qube Research & Technologies Ltd 0.00% of their portfolio | 163.9k $2.6m | Reduced -35.6k |
| Public Sector Pension Investment Board 0.01% of their portfolio | 152.5k $2.4m | Added +12.2k |
| Brandywine Global Investment Management, LLC 0.02% of their portfolio | 148.9k $2.4m | Reduced -5.9k |
| LAZARD ASSET MANAGEMENT LLC 0.00% of their portfolio | 147.4k $2.3m | Reduced -32.5k |
| Trexquant Investment LP 0.03% of their portfolio | 146.2k $2.3m | New |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 144.2k $2.3m | Added +33.4k |
| AXA S.A. 0.01% of their portfolio | 140.7k $2.2m | Reduced -7.7k |
| VICTORY CAPITAL MANAGEMENT INC 0.00% of their portfolio | 139.9k $2.2m | Added +42.0k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 139.6k $2.2m | Added +9.0k |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 133.9k $2.1m | Added +3.7k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.00% of their portfolio | 124.1k $2.0m | Added +3.0k |
| Legal & General Group Plc 0.00% of their portfolio | 120.4k $1.9m | Added +4.7k |
| Kiker Wealth Management, LLC 0.96% of their portfolio | 107.3k $1.7m | New |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 102.8k $1.6m | Reduced -86.4k |
| Campbell & CO Investment Adviser LLC 0.10% of their portfolio | 100.8k $1.6m | Added +71.6k |
| TEACHER RETIREMENT SYSTEM OF TEXAS 0.01% of their portfolio | 99.1k $1.6m | New |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 95.9k $1.5m | Reduced -87.3k |
| Mork Capital Management, LLC 1.04% of their portfolio | 89.2k $1.4m | Added +44.6k |
| WEDGE CAPITAL MANAGEMENT L L P/NC 0.02% of their portfolio | 87.5k $1.4m | Added +20.7k |
| Advisors Asset Management, Inc. 0.02% of their portfolio | 86.2k $1.4m | Reduced -2.0k |
| Swiss National Bank 0.00% of their portfolio | 85.8k $1.4m | Unchanged |
| HSBC HOLDINGS PLC 0.00% of their portfolio | 83.6k $1.3m | Added +62.6k |
| JUPITER ASSET MANAGEMENT LTD 0.01% of their portfolio | 83.3k $1.3m | Reduced -7.7k |
| VOYA INVESTMENT MANAGEMENT LLC 0.00% of their portfolio | 82.4k $1.3m | Reduced -84.7k |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 76.6k $1.2m | Unchanged |
| Versor Investments LP 0.20% of their portfolio | 71.4k $1.1m | New |
| MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio | 70.0k $1.1m | Added +36.0k |
| Arjuna Capital 0.29% of their portfolio | 68.0k $1.1m | Reduced -3.3k |
| Brevan Howard Capital Management LP 0.01% of their portfolio | 66.3k $1.1m | Added +31.9k |
| Balyasny Asset Management L.P. 0.00% of their portfolio | 60.8k $967.5k | New |
| ExodusPoint Capital Management, LP 0.01% of their portfolio | 60.5k $962.0k | Reduced -21.5k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 59.2k $941.1k | Unchanged |
| Sequoia Financial Advisors, LLC 0.01% of their portfolio | 58.4k $929.4k | Reduced -4.0k |
| CANADA LIFE ASSURANCE Co 0.00% of their portfolio | 57.6k $915.0k | Reduced -3.3k |
| Cerity Partners LLC 0.00% of their portfolio | 56.4k $897.5k | Added +9.6k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 55.9k $889.4k | Reduced -9.0k |
| IEQ CAPITAL, LLC 0.01% of their portfolio | 54.0k $859.2k | New |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 51.4k $817.9k | Reduced -27.1k |
| Cubist Systematic Strategies, LLC 0.01% of their portfolio | 48.6k $773.2k | New |
| FRANKLIN RESOURCES INC 0.00% of their portfolio | 47.9k $761.3k | Added +10.1k |
| Round Hill Asset Management 0.50% of their portfolio | 46.8k $745.0k | Reduced -815 |
| VIRGINIA RETIREMENT SYSTEMS ET Al 0.01% of their portfolio | 46.1k $733.5k | Added +1.2k |
| LPL Financial LLC 0.00% of their portfolio | 45.6k $725.0k | Added +29.7k |
| Grantham, Mayo, Van Otterloo & Co. LLC 0.00% of their portfolio | 44.5k $708.5k | Unchanged |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 42.0k $669.0k | Added +2.3k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 41.4k $658.1k | Unchanged |
| COMERICA BANK 0.00% of their portfolio | 39.3k $625.8k | Added +6.0k |
| Westside Investment Management, Inc. 0.11% of their portfolio | 38.2k $607.9k | Reduced -6.2k |
| ALPS ADVISORS INC 0.00% of their portfolio | 37.0k $588.4k | Reduced -1.4k |
| SummerHaven Investment Management, LLC 0.38% of their portfolio | 36.8k $585.4k | Added +973 |
| Allianz Asset Management GmbH 0.00% of their portfolio | 36.7k $584.6k | New |
| NISA INVESTMENT ADVISORS, LLC 0.00% of their portfolio | 36.6k $582.0k | Added +4.0k |
| GUGGENHEIM CAPITAL LLC 0.00% of their portfolio | 34.1k $542.9k | Added +2.7k |
| SEI INVESTMENTS CO 0.00% of their portfolio | 33.3k $529.1k | Reduced -208.6k |
| Thrivent Financial for Lutherans 0.00% of their portfolio | 33.0k $525.0k | Added +379 |
| STATE OF WISCONSIN INVESTMENT BOARD 0.00% of their portfolio | 32.4k $515.4k | Added +22.1k |
| ARISTEIA CAPITAL, L.L.C. 0.01% of their portfolio | 31.9k $507.1k | Added +9.1k |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 31.0k $493.0k | Reduced -4.1k |
| MACQUARIE GROUP LTD 0.00% of their portfolio | 29.8k $474.0k | Reduced -7.2k |
| Engineers Gate Manager LP 0.01% of their portfolio | 28.6k $454.4k | Added +11.4k |
| MACKENZIE FINANCIAL CORP 0.00% of their portfolio | 28.2k $449.2k | Reduced -23.2k |
| Kendall Capital Management 0.12% of their portfolio | 28.1k $447.0k | Reduced -15.3k |
| Ensign Peak Advisors, Inc 0.00% of their portfolio | 27.7k $440.1k | Reduced -9.3k |
| TWO SIGMA INVESTMENTS, LP 0.00% of their portfolio | 27.6k $439.2k | Reduced -54.4k |
| INTECH INVESTMENT MANAGEMENT LLC 0.00% of their portfolio | 26.9k $428.6k | Reduced -41.2k |
| FIFTH THIRD BANCORP 0.00% of their portfolio | 26.7k $425.4k | Added +2 |
| State of Alaska, Department of Revenue 0.00% of their portfolio | 26.6k $422.0k | Added +2.1k |
| Ipsen Advisor Group LLC 0.32% of their portfolio | 26.2k $417.2k | Added +1.2k |
| MetLife Investment Management, LLC 0.00% of their portfolio | 26.2k $416.8k | Unchanged |
| DekaBank Deutsche Girozentrale 0.00% of their portfolio | 25.3k $401.0k | Added +2.5k |
| AlphaQuest LLC 0.04% of their portfolio | 24.3k $386.8k | Added +23.1k |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. 0.00% of their portfolio | 24.2k $385.7k | Reduced -2.0k |