DELUXE CORP DLX
COM · Common Stock · CUSIP 248019101
American financial services company
- IndustryBlankbooks, Looseleaf Binders & Bookbindg & Relatd Work
- HeadquartersMinneapolis, MN
- Founded1915
- Websitedeluxe.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($4.4m this quarter). Holder counts are more reliable. Shares outstanding: 44.7m as of 2025-04-23, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $15.81. Options: 5 managers hold calls ($1.7m notional), 6 hold puts ($1.5m).
Trends to Q1 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 169 |
| Q4 2022 | 172 |
| Q1 2023 | 173 |
| Q2 2023 | 167 |
| Q3 2023 | 170 |
| Q4 2023 | 174 |
| Q1 2024 | 189 |
| Q2 2024 | 200 |
| Q3 2024 | 202 |
| Q4 2024 | 210 |
| Q1 2025 | 210 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2023 | 69 | 91 |
| Q3 2023 | 72 | 73 |
| Q4 2023 | 72 | 83 |
| Q1 2024 | 74 | 82 |
| Q2 2024 | 91 | 82 |
| Q3 2024 | 91 | 87 |
| Q4 2024 | 95 | 90 |
| Q1 2025 | 95 | 105 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2024 | $1.7m | $965.7k | 0.58 |
| Q3 2024 | $1.5m | $800.7k | 0.53 |
| Q4 2024 | $2.8m | $2.2m | 0.78 |
| Q1 2025 | $1.7m | $1.5m | 0.87 |
Biggest buyers
| STATE STREET CORP | Added | +852.4k |
| CITADEL ADVISORS LLC | Added | +139.3k |
| VOYA INVESTMENT MANAGEMENT LLC | Added | +130.9k |
| DIMENSIONAL FUND ADVISORS LP | Added | +127.9k |
| ROYAL BANK OF CANADA | Added | +102.9k |
| Qube Research & Technologies Ltd | Added | +100.0k |
| Arjuna Capital | New | +71.2k |
| LaSalle St. Investment Advisors, LLC | New | +50.0k |
| LAZARD ASSET MANAGEMENT LLC | Added | +49.0k |
| GEODE CAPITAL MANAGEMENT, LLC | Added | +40.2k |
Biggest sellers
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | Sold out | -408.1k |
| BlackRock, Inc. | Reduced | -226.9k |
| JPMORGAN CHASE & CO | Reduced | -153.3k |
| MORGAN STANLEY | Reduced | -144.8k |
| MACKENZIE FINANCIAL CORP | Reduced | -104.7k |
| VANGUARD GROUP INC | Reduced | -101.7k |
| NORGES BANK | Reduced | -81.0k |
| ALGERT GLOBAL LLC | Reduced | -78.4k |
| Sanctuary Advisors, LLC | Sold out | -75.6k |
| Jackson Creek Investment Advisors LLC | Sold out | -68.5k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $871.1k55.1k shares |
| CITADEL ADVISORS LLC | Added | $681.4k43.1k shares |
| SIMPLEX TRADING, LLC | Added | $120.0k7.6k shares |
| GROUP ONE TRADING LLC | Added | $37.9k2.4k shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Biggest puts
| CITADEL ADVISORS LLC | Added | $980.2k62.0k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $303.6k19.2k shares |
| WOLVERINE ASSET MANAGEMENT LLC | New | $109.1k6.9k shares |
| GROUP ONE TRADING LLC | New | $52.2k3.3k shares |
| SIMPLEX TRADING, LLC | Added | $44.0k2.8k shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| BlackRock, Inc. 13G · institution filed 2025-04-29 | 14.9% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 5.8% |
| STATE STREET CORP 13G · institution new · filed 2025-05-13 | 5.8% |
| DIMENSIONAL FUND ADVISORS LP 13G · institution new · filed 2025-01-23 | 5.3% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-07-31 | 5.0% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC)
Insider purchases and sales in Q1 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2023 | 1 | $1.9k | 0 | — | — |
| Q3 2023 | 1 | $228 | 0 | — | — |
| Q4 2023 | 0 | — | 0 | — | — |
| Q1 2024 | 2 | $58.4k | 0 | — | — |
| Q2 2024 | 3 | $70.3k | 0 | — | — |
| Q3 2024 | 2 | $56.1k | 0 | — | — |
| Q4 2024 | 2 | $56.8k | 0 | — | — |
| Q1 2025 | 2 | $67.4k | 0 | — | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-03-12 | Zint William C SVP, Chief Financial Officer | Bought plan | $2.8k175 shares |
| 2025-03-10 | McCarthy Barry C President & CEO, director | Bought plan | $64.6k3.9k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2025
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.00% of their portfolio | 6.9m $108.9m | Reduced -226.9k |
| VANGUARD GROUP INC 0.00% of their portfolio | 5.2m $81.6m | Reduced -101.7k |
| STATE STREET CORP 0.00% of their portfolio | 2.6m $41.2m | Added +852.4k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 2.5m $39.4m | Added +127.9k |
| DEPRINCE RACE & ZOLLO INC 0.69% of their portfolio | 2.1m $33.4m | Reduced -8.0k |
| LSV ASSET MANAGEMENT 0.07% of their portfolio | 1.8m $29.2m | Added +30.6k |
| AMERICAN CENTURY COMPANIES INC 0.02% of their portfolio | 1.6m $25.5m | Reduced -67.7k |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC 0.05% of their portfolio | 1.2m $19.3m | Reduced -56.5k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 1.0m $16.6m | Added +40.2k |
| Invesco Ltd. 0.00% of their portfolio | 745.1k $11.8m | Reduced -21.4k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 685.2k $10.8m | Reduced -8.9k |
| MORGAN STANLEY 0.00% of their portfolio | 649.0k $10.3m | Reduced -144.8k |
| PRUDENTIAL FINANCIAL INC 0.01% of their portfolio | 622.8k $9.8m | Added +25.8k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 610.3k $9.6m | Reduced -26.9k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 603.9k $9.5m | Reduced -20.4k |
| Russell Investments Group, Ltd. 0.01% of their portfolio | 513.0k $8.1m | Added +8.3k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 505.8k $8.0m | Added +102.9k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 491.9k $7.8m | Reduced -11.4k |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.17% of their portfolio | 423.3k $6.7m | Added +4.7k |
| Nuveen, LLC 0.00% of their portfolio | 334.0k $5.3m | First filing |
| UBS Group AG 0.00% of their portfolio | 313.0k $4.9m | Reduced -3.8k |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 272.1k $4.3m | Added +24.7k |
| SEI INVESTMENTS CO 0.00% of their portfolio | 241.9k $3.8m | Added +8.2k |
| Empowered Funds, LLC 0.05% of their portfolio | 236.3k $3.7m | Added +4.7k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 230.5k $3.6m | Added +21.9k |
| Connor, Clark & Lunn Investment Management Ltd. 0.02% of their portfolio | 222.4k $3.5m | Added +18.4k |
| PRINCIPAL FINANCIAL GROUP INC 0.00% of their portfolio | 220.5k $3.5m | Added +5.8k |
| Qube Research & Technologies Ltd 0.00% of their portfolio | 199.6k $3.2m | Added +100.0k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.00% of their portfolio | 191.8k $3.0m | Added +553 |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 189.2k $3.0m | Reduced -1.5k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 183.3k $2.9m | Added +139.3k |
| LAZARD ASSET MANAGEMENT LLC 0.00% of their portfolio | 180.0k $2.8m | Added +49.0k |
| VOYA INVESTMENT MANAGEMENT LLC 0.00% of their portfolio | 167.1k $2.6m | Added +130.9k |
| BARCLAYS PLC 0.00% of their portfolio | 162.0k $2.6m | Reduced -6.7k |
| Brandywine Global Investment Management, LLC 0.02% of their portfolio | 154.8k $2.4m | Added +19.3k |
| AXA S.A. 0.01% of their portfolio | 148.4k $2.3m | Added +11.9k |
| Public Sector Pension Investment Board 0.01% of their portfolio | 140.4k $2.2m | Added +30.1k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 130.6k $2.1m | Reduced -3.0k |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 130.2k $2.1m | Reduced -6.0k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.00% of their portfolio | 121.0k $1.9m | Added +7.5k |
| Legal & General Group Plc 0.00% of their portfolio | 115.6k $1.8m | Reduced -4.0k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 110.7k $1.8m | Added +10.0k |
| VICTORY CAPITAL MANAGEMENT INC 0.00% of their portfolio | 97.9k $1.5m | Reduced -757 |
| JUPITER ASSET MANAGEMENT LTD 0.01% of their portfolio | 91.0k $1.4m | Added +17.9k |
| Advisors Asset Management, Inc. 0.03% of their portfolio | 88.2k $1.4m | Added +28.4k |
| Swiss National Bank 0.00% of their portfolio | 85.8k $1.4m | Reduced -1.2k |
| ExodusPoint Capital Management, LP 0.02% of their portfolio | 82.0k $1.3m | Added +163 |
| TWO SIGMA INVESTMENTS, LP 0.00% of their portfolio | 82.0k $1.3m | Added +29.0k |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 78.5k $1.2m | First filing |
| NEW YORK STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 76.6k $1.2m | Unchanged |
| Arjuna Capital 0.31% of their portfolio | 71.2k $1.1m | New |
| INTECH INVESTMENT MANAGEMENT LLC 0.01% of their portfolio | 68.1k $1.1m | Reduced -52.1k |
| WEDGE CAPITAL MANAGEMENT L L P/NC 0.02% of their portfolio | 66.8k $1.1m | Added +21.8k |
| CITIGROUP INC 0.00% of their portfolio | 65.0k $1.0m | Reduced -1.3k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 64.9k $1.0m | Added +40.0k |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC 0.01% of their portfolio | 63.7k $1.0m | Added +24.3k |
| Sequoia Financial Advisors, LLC 0.01% of their portfolio | 62.4k $986.3k | Added +39.1k |
| NORGES BANK 0.00% of their portfolio | 61.1k $965.2k | Reduced -81.0k |
| CANADA LIFE ASSURANCE Co 0.00% of their portfolio | 60.9k $963.0k | Reduced -1.9k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 59.2k $935.2k | Unchanged |
| SEGALL BRYANT & HAMILL, LLC 0.01% of their portfolio | 55.9k $883.6k | Reduced -298 |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 53.9k $852.9k | Reduced -153.3k |
| Creative Planning 0.00% of their portfolio | 51.6k $816.0k | Added +15.1k |
| MACKENZIE FINANCIAL CORP 0.00% of their portfolio | 51.4k $813.4k | Reduced -104.7k |
| LaSalle St. Investment Advisors, LLC 0.19% of their portfolio | 50.0k $790.0k | New |
| Round Hill Asset Management 0.54% of their portfolio | 47.6k $753.2k | Reduced -1.8k |
| Cerity Partners LLC 0.00% of their portfolio | 46.9k $740.7k | Reduced -2.6k |
| ALGERT GLOBAL LLC 0.02% of their portfolio | 45.4k $718.1k | Reduced -78.4k |
| VIRGINIA RETIREMENT SYSTEMS ET Al 0.01% of their portfolio | 44.9k $709.9k | First filing |
| Mork Capital Management, LLC 0.55% of their portfolio | 44.6k $705.1k | Unchanged |
| Grantham, Mayo, Van Otterloo & Co. LLC 0.00% of their portfolio | 44.5k $704.1k | Added +14.3k |
| Westside Investment Management, Inc. 0.15% of their portfolio | 44.4k $701.5k | Reduced -4.0k |
| Kendall Capital Management 0.20% of their portfolio | 43.4k $685.9k | Reduced -7.3k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.00% of their portfolio | 41.4k $654.0k | Unchanged |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 39.7k $628.0k | Added +1.9k |
| ALPS ADVISORS INC 0.00% of their portfolio | 38.4k $606.7k | Reduced -1.4k |
| FRANKLIN RESOURCES INC 0.00% of their portfolio | 37.7k $596.4k | Added +20.2k |
| MACQUARIE GROUP LTD 0.00% of their portfolio | 37.0k $586.0k | Added +7.2k |
| Ensign Peak Advisors, Inc 0.00% of their portfolio | 37.0k $584.4k | Unchanged |
| Graham Capital Management, L.P. 0.02% of their portfolio | 36.5k $576.5k | Added +17.5k |
| SummerHaven Investment Management, LLC 0.40% of their portfolio | 35.8k $566.3k | Added +620 |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 35.1k $554.3k | Reduced -3.6k |
| RENAISSANCE TECHNOLOGIES LLC 0.00% of their portfolio | 34.9k $551.8k | New |
| Alberta Investment Management Corp 0.00% of their portfolio | 34.9k $551.8k | Unchanged |
| Brevan Howard Capital Management LP 0.02% of their portfolio | 34.4k $543.5k | New |
| MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio | 34.0k $538.3k | Added +22.1k |
| COMERICA BANK 0.00% of their portfolio | 33.4k $527.3k | Added +1.9k |
| Thrivent Financial for Lutherans 0.00% of their portfolio | 32.6k $515.0k | Reduced -1.7k |
| NISA INVESTMENT ADVISORS, LLC 0.00% of their portfolio | 32.5k $514.4k | Reduced -3.9k |
| State of Tennessee, Department of Treasury 0.00% of their portfolio | 32.2k $508.8k | Reduced -3.0k |
| GUGGENHEIM CAPITAL LLC 0.00% of their portfolio | 31.4k $496.1k | Added +11.1k |
| Campbell & CO Investment Adviser LLC 0.04% of their portfolio | 29.2k $462.0k | Reduced -9.1k |
| TWO SIGMA ADVISERS, LP 0.00% of their portfolio | 27.5k $434.8k | Added +12.3k |
| FIFTH THIRD BANCORP 0.00% of their portfolio | 26.7k $422.7k | Reduced -65 |
| MARSHALL WACE, LLP 0.00% of their portfolio | 26.3k $415.6k | Reduced -56.2k |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. 0.00% of their portfolio | 26.3k $415.2k | Added +1.1k |
| MetLife Investment Management, LLC 0.00% of their portfolio | 26.2k $414.2k | Reduced -424 |
| Ipsen Advisor Group LLC 0.34% of their portfolio | 25.0k $395.6k | Added +1.4k |
| State of Alaska, Department of Revenue 0.00% of their portfolio | 24.5k $387.0k | Reduced -549 |
| Illinois Municipal Retirement Fund 0.01% of their portfolio | 23.3k $369.0k | Added +29 |