BOOKING HOLDINGS INC BKNG
COM · Common Stock · CUSIP 09857L108 · ISIN US09857L1089
Online travel & related services company
- SectorIndustrials
- IndustryTransportation Services
- HeadquartersNorwalk, CT
- Founded1997
- Websitebookingholdings.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($759.4m this quarter). Holder counts are more reliable. Shares outstanding: 774.9m as of 2026-04-20, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $3696.49. Options: 38 managers hold calls ($8.4bn notional), 44 hold puts ($4.9bn).
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 1,280 |
| Q4 2022 | 1,327 |
| Q1 2023 | 1,378 |
| Q2 2023 | 1,414 |
| Q3 2023 | 1,473 |
| Q4 2023 | 1,578 |
| Q1 2024 | 1,629 |
| Q2 2024 | 1,666 |
| Q3 2024 | 1,702 |
| Q4 2024 | 1,871 |
| Q1 2025 | 1,872 |
| Q2 2025 | 1,955 |
| Q3 2025 | 1,935 |
| Q4 2025 | 2,028 |
| Q1 2026 | 1,918 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 769 | 695 |
| Q3 2024 | 688 | 775 |
| Q4 2024 | 740 | 778 |
| Q1 2025 | 841 | 792 |
| Q2 2025 | 872 | 814 |
| Q3 2025 | 843 | 781 |
| Q4 2025 | 838 | 815 |
| Q1 2026 | 874 | 972 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2025 | $10.4bn | $9.0bn | 0.87 |
| Q3 2025 | $8.0bn | $6.6bn | 0.82 |
| Q4 2025 | $10.8bn | $7.3bn | 0.68 |
| Q1 2026 | $8.4bn | $4.9bn | 0.58 |
Biggest buyers
| BANK OF NOVA SCOTIA | Added | +816.0k |
| ROYAL LONDON ASSET MANAGEMENT LTD | Added | +708.2k |
| Winslow Capital Management, LLC | Added | +322.2k |
| Fiera Capital Corp | Added | +266.8k |
| Dodge & Cox | Added | +265.4k |
| PRICE T ROWE ASSOCIATES INC /MD/ | Added | +193.6k |
| Boston Partners | Added | +181.8k |
| SCOTIA CAPITAL INC. | Added | +166.7k |
| AQR CAPITAL MANAGEMENT LLC | Added | +140.6k |
| Capital World Investors | Added | +127.4k |
Biggest sellers
| J. Stern & Co. LLP | Reduced | -2.8m |
| FMR LLC | Reduced | -204.1k |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main | Reduced | -124.7k |
| BlackRock, Inc. | Reduced | -103.0k |
| HSBC HOLDINGS PLC | Reduced | -100.1k |
| Invesco Ltd. | Reduced | -98.7k |
| Holocene Advisors, LP | Sold out | -91.4k |
| Bridgewater Associates, LP | Reduced | -80.5k |
| D. E. Shaw & Co., Inc. | Reduced | -72.7k |
| Align Financial, LLC | Reduced | -64.5k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $2.6bn607.1k shares |
| CITADEL ADVISORS LLC | Reduced | $1.7bn399.7k shares |
| JANE STREET GROUP, LLC | Added | $1.0bn238.7k shares |
| IMC-Chicago, LLC | Added | $656.4m155.9k shares |
| ALKEON CAPITAL MANAGEMENT LLC | Reduced | $631.5m150.0k shares |
| CTC LLC | Added | $503.6m1.2k shares |
| Squarepoint Ops LLC | Added | $271.6m64.5k shares |
| D. E. Shaw & Co., Inc. | Reduced | $244.6m58.1k shares |
| MILLENNIUM MANAGEMENT LLC | Added | $188.6m44.8k shares |
| BARCLAYS PLC | Added | $179.4m42.6k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $1.8bn434.0k shares |
| CITADEL ADVISORS LLC | Reduced | $904.0m214.7k shares |
| JANE STREET GROUP, LLC | Added | $459.3m109.1k shares |
| HSBC HOLDINGS PLC | Added | $402.2m95.6k shares |
| CTC LLC | Added | $377.2m896 shares |
| MILLENNIUM MANAGEMENT LLC | Added | $272.8m64.8k shares |
| Marex Group Ltd | Reduced | $183.1m43.5k shares |
| PEAK6 LLC | Added | $72.0m17.1k shares |
| UBS Group AG | Added | $45.5m10.8k shares |
| Diameter Capital Partners LP | New | $25.3m6.0k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 7.6% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q1 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2024 | 0 | — | 3 | $10.5m | $8.6m |
| Q3 2024 | 0 | — | 3 | $6.5m | $3.1m |
| Q4 2024 | 0 | — | 1 | $878.2k | — |
| Q1 2025 | 0 | — | 1 | $4.2m | — |
| Q2 2025 | 0 | — | 2 | $12.3m | $10.7m |
| Q3 2025 | 0 | — | 3 | $17.7m | $17.7m |
| Q4 2025 | 0 | — | 4 | $17.4m | $16.4m |
| Q1 2026 | 0 | — | 3 | $12.8m | $12.8m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-03-16 | Fogel Glenn D CEO AND PRESIDENT, director | Sold plan | $2.9m669 shares |
| 2026-02-17 | Fogel Glenn D CEO AND PRESIDENT, director | Sold plan | $2.3m550 shares |
| 2026-02-17 | Fogel Glenn D CEO AND PRESIDENT, director | Sold plan | $1.9m452 shares |
| 2026-02-10 | Fogel Glenn D CEO AND PRESIDENT, director | Sold plan | $40.4k10 shares |
| 2026-02-02 | MYLOD ROBERT J JR Director · By Annox Capital, LLC | Sold plan | $204.2k40 shares |
| 2026-01-15 | Fogel Glenn D CEO AND PRESIDENT, director | Sold plan | $4.9m953 shares |
| 2026-01-15 | Fogel Glenn D CEO AND PRESIDENT, director | Sold plan | $312.5k60 shares |
| 2026-01-15 | WITTMAN VANESSA AMES Director | Sold plan | $77.9k15 shares |
| 2026-01-02 | MYLOD ROBERT J JR Director · By Annox Capital, LLC | Sold plan | $211.6k40 shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc. 0.20% of their portfolio | 2.7m $11.2bn | Reduced -103.0k |
| VANGUARD CAPITAL MANAGEMENT LLC 0.22% of their portfolio | 2.1m $8.7bn | First filing |
| STATE STREET CORP 0.21% of their portfolio | 1.4m $6.0bn | Reduced -14.3k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.56% of their portfolio | 1.2m $4.9bn | Added +193.6k |
| JPMORGAN CHASE & CO 0.30% of their portfolio | 1.1m $4.4bn | Reduced -49.3k |
| Invesco Ltd. 0.42% of their portfolio | 1.0m $4.3bn | Reduced -98.7k |
| Dodge & Cox 2.31% of their portfolio | 997.5k $4.2bn | Added +265.4k |
| GEODE CAPITAL MANAGEMENT, LLC 0.23% of their portfolio | 891.1k $3.8bn | Added +33.9k |
| BANK OF NOVA SCOTIA 0.26% of their portfolio | 870.5k $146.6m | Added +816.0k |
| Capital World Investors 0.44% of their portfolio | 769.2k $3.2bn | Added +127.4k |
| ROYAL LONDON ASSET MANAGEMENT LTD 0.26% of their portfolio | 750.2k $126.3m | Added +708.2k |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.13% of their portfolio | 589.4k $2.5bn | First filing |
| MORGAN STANLEY 0.14% of their portfolio | 537.5k $2.3bn | Reduced -56.7k |
| NORTHERN TRUST CORP 0.20% of their portfolio | 357.4k $1.5bn | Reduced -968 |
| Bank of New York Mellon Corp 0.27% of their portfolio | 344.7k $1.5bn | Reduced -24.8k |
| DEUTSCHE BANK AG\ 0.48% of their portfolio | 343.5k $1.4bn | Added +49.9k |
| Winslow Capital Management, LLC 1.35% of their portfolio | 322.3k $345.7m | Added +322.2k |
| FMR LLC 0.07% of their portfolio | 319.8k $1.3bn | Reduced -204.1k |
| AQR CAPITAL MANAGEMENT LLC 0.60% of their portfolio | 318.5k $1.3bn | Added +140.6k |
| Nuveen, LLC 0.36% of their portfolio | 318.3k $1.3bn | Reduced -3.4k |
| Sanders Capital, LLC 0.06% of their portfolio | 299.5k $50.4m | Added +2.0k |
| Boston Partners 0.60% of their portfolio | 278.0k $575.0m | Added +181.8k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.18% of their portfolio | 277.3k $1.2bn | Added +41.3k |
| Fiera Capital Corp 0.16% of their portfolio | 274.8k $46.3m | Added +266.8k |
| JANUS HENDERSON GROUP PLC 0.54% of their portfolio | 270.0k $1.1bn | Reduced -48.6k |
| GOLDMAN SACHS GROUP INC 0.15% of their portfolio | 269.0k $1.1bn | Added +59.1k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.60% of their portfolio | 261.4k $1.1bn | Added +43.6k |
| Ninety One UK Ltd 2.47% of their portfolio | 253.4k $1.1bn | Added +44.9k |
| Legal & General Group Plc 0.23% of their portfolio | 235.9k $993.4m | Added +2.9k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.20% of their portfolio | 232.4k $978.5m | Reduced -13.7k |
| Amundi 0.01% of their portfolio | 201.9k $36.4m | Reduced -45.6k |
| VANGUARD FIDUCIARY TRUST CO 0.20% of their portfolio | 185.3k $780.3m | First filing |
| SCOTIA CAPITAL INC. 0.12% of their portfolio | 174.7k $29.4m | Added +166.7k |
| Rothschild & Co Wealth Management UK Ltd 11.08% of their portfolio | 171.9k $723.8m | Added +28.8k |
| HSBC HOLDINGS PLC 0.32% of their portfolio | 171.1k $534.3m | Reduced -100.1k |
| ACADIAN ASSET MANAGEMENT LLC 1.01% of their portfolio | 168.6k $709.9m | Added +40.4k |
| VICTORY CAPITAL MANAGEMENT INC 0.43% of their portfolio | 158.3k $666.8m | Added +13.7k |
| AMERIPRISE FINANCIAL INC 0.15% of their portfolio | 154.5k $650.6m | Reduced -15.6k |
| UBS Group AG 0.11% of their portfolio | 150.8k $634.9m | Added +43.8k |
| D. E. Shaw & Co., Inc. 0.49% of their portfolio | 146.6k $617.4m | Reduced -72.7k |
| FIRST TRUST ADVISORS LP 0.42% of their portfolio | 140.9k $593.3m | Added +1.2k |
| Capital Research Global Investors 0.09% of their portfolio | 134.2k $564.8m | Reduced -37.7k |
| VAN LANSCHOT KEMPEN INVESTMENT MANAGEMENT N.V. 4.93% of their portfolio | 133.5k $562.2m | Added +41.3k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.37% of their portfolio | 130.1k $547.7m | Reduced -20.0k |
| BNP PARIBAS FINANCIAL MARKETS 0.36% of their portfolio | 128.1k $539.5m | Added +50.3k |
| ROYAL BANK OF CANADA 0.10% of their portfolio | 127.6k $537.3m | Reduced -19.8k |
| BARCLAYS PLC 0.19% of their portfolio | 126.3k $531.7m | Added +17.4k |
| BANK OF AMERICA CORP /DE/ 0.04% of their portfolio | 125.4k $528.0m | Reduced -7.4k |
| LOOMIS SAYLES & CO L P 0.70% of their portfolio | 122.9k $517.4m | Added +120.9k |
| BROWN ADVISORY INC 0.83% of their portfolio | 120.4k $506.8m | Added +14.5k |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC 0.04% of their portfolio | 118.3k $18.3m | Added +110.0k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 0.40% of their portfolio | 117.3k $493.8m | Reduced -3.9k |
| NORDEA INVESTMENT MANAGEMENT AB 0.40% of their portfolio | 105.8k $431.7m | Added +7.5k |
| FRANKLIN RESOURCES INC 0.10% of their portfolio | 100.5k $423.2m | Reduced -15.7k |
| SG Americas Securities, LLC 0.45% of their portfolio | 97.9k $412.2m | Added +90.0k |
| Rathbones Group PLC 0.82% of their portfolio | 94.6k $398.4m | Reduced -35.2k |
| Swiss National Bank 0.23% of their portfolio | 94.6k $398.3m | Added +5.8k |
| FIDUCIARY MANAGEMENT INC /WI/ 4.91% of their portfolio | 93.9k $395.4m | Added +20.8k |
| DIMENSIONAL FUND ADVISORS LP 0.08% of their portfolio | 91.2k $383.8m | Added +2.0k |
| CITADEL ADVISORS LLC 0.27% of their portfolio | 90.1k $379.5m | Added +31.0k |
| Pacer Advisors, Inc. 1.08% of their portfolio | 89.2k $375.6m | Added +11.2k |
| NOMURA ASSET MANAGEMENT INTERNATIONAL INC. 0.63% of their portfolio | 87.8k $369.6m | Added +15.6k |
| Russell Investments Group, Ltd. 0.38% of their portfolio | 85.3k $357.5m | Added +11.2k |
| SEI INVESTMENTS CO 0.32% of their portfolio | 83.6k $352.0m | Added +41.1k |
| Metropolis Capital Ltd 0.47% of their portfolio | 83.2k $14.0m | Added +37.5k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.22% of their portfolio | 82.5k $347.2m | Added +36.6k |
| JACOBS LEVY EQUITY MANAGEMENT, INC 1.45% of their portfolio | 82.0k $345.4m | Added +10.6k |
| California Public Employees Retirement System 0.21% of their portfolio | 81.5k $343.1m | Added +18.0k |
| Foster Victor Wealth Advisors, LLC 0.84% of their portfolio | 81.1k $14.7m | Added +77.9k |
| National Pension Service 0.25% of their portfolio | 78.3k $329.6m | Added +2.3k |
| ALLIANCEBERNSTEIN L.P. 0.13% of their portfolio | 76.6k $410.4m | Reduced -41.4k |
| Sumitomo Mitsui Trust Group, Inc. 0.21% of their portfolio | 75.7k $318.8m | Reduced -29.3k |
| LOS ANGELES CAPITAL MANAGEMENT LLC 1.25% of their portfolio | 75.4k $317.6m | Added +32.7k |
| Longview Partners (Guernsey) LTD 4.44% of their portfolio | 74.4k $313.4m | Reduced -16.6k |
| Orbis Allan Gray Ltd 1.31% of their portfolio | 73.8k $310.6m | Added +43.0k |
| Vanguard Global Advisers, LLC 0.16% of their portfolio | 71.5k $300.9m | First filing |
| JANE STREET GROUP, LLC 0.32% of their portfolio | 70.9k $298.7m | Added +34.0k |
| Townsend & Associates, Inc 1.10% of their portfolio | 70.9k $12.7m | Added +68.2k |
| HEALTHCARE OF ONTARIO PENSION PLAN TRUST FUND 0.47% of their portfolio | 68.0k $286.4m | Added +56.9k |
| WELLS FARGO & COMPANY/MN 0.06% of their portfolio | 67.0k $282.0m | Added +10.6k |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. 0.31% of their portfolio | 64.0k $269.5m | Reduced -21.9k |
| RHUMBLINE ADVISERS 0.23% of their portfolio | 62.9k $264.9m | Reduced -764 |
| CITIGROUP INC 0.17% of their portfolio | 62.9k $264.7m | Reduced -892 |
| CANADA LIFE ASSURANCE Co 0.47% of their portfolio | 62.2k $262.9m | Added +1.3k |
| Allianz Asset Management GmbH 0.09% of their portfolio | 62.1k $74.1m | Added +12.1k |
| Voyager Global Management LP 8.59% of their portfolio | 60.0k $252.6m | Reduced -5.0k |
| Man Group plc 0.51% of their portfolio | 59.0k $248.4m | Reduced -96 |
| TD Asset Management Inc 0.20% of their portfolio | 58.8k $247.5m | Reduced -55.6k |
| ATMOS CAPITAL GESTAO DE RECURSOS LTDA. 1.70% of their portfolio | 58.4k $9.8m | Added +56.2k |
| Mawer Investment Management Ltd. 1.55% of their portfolio | 56.7k $238.7m | Reduced -55.5k |
| VANGUARD ASSET MANAGEMENT, Ltd 0.20% of their portfolio | 56.5k $237.7m | First filing |
| Temasek Holdings (Private) Ltd 0.79% of their portfolio | 56.1k $236.1m | Added +30.9k |
| Robeco Institutional Asset Management B.V. 0.32% of their portfolio | 54.0k $227.5m | Reduced -33.8k |
| 1832 Asset Management L.P. 0.01% of their portfolio | 53.6k $9.0m | Added +9.2k |
| PRUDENTIAL FINANCIAL INC 0.27% of their portfolio | 51.8k $218.0m | Added +1.4k |
| NATIONAL BANK OF CANADA /FI/ 0.22% of their portfolio | 51.5k $216.9m | Reduced -5.0k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.23% of their portfolio | 51.2k $215.5m | Reduced -1.5k |
| ENVESTNET ASSET MANAGEMENT INC 0.06% of their portfolio | 51.0k $214.7m | Reduced -601 |
| Squarepoint Ops LLC 0.46% of their portfolio | 50.6k $212.9m | Added +14.6k |
| Pictet Asset Management Holding SA 0.22% of their portfolio | 50.5k $212.5m | Reduced -22.6k |