BOOKING HOLDINGS INC BKNG
COM · Common Stock · CUSIP 09857L108 · ISIN US09857L1089
Online travel & related services company
- SectorIndustrials
- IndustryTransportation Services
- HeadquartersNorwalk, CT
- Founded1997
- Websitebookingholdings.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($747.2m this quarter). Holder counts are more reliable. Shares outstanding: 32.2m as of 2025-10-20, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $5362.82. Options: 47 managers hold calls ($8.0bn notional), 45 hold puts ($6.6bn).
Trends to Q3 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 1,280 |
| Q4 2022 | 1,327 |
| Q1 2023 | 1,378 |
| Q2 2023 | 1,414 |
| Q3 2023 | 1,473 |
| Q4 2023 | 1,578 |
| Q1 2024 | 1,629 |
| Q2 2024 | 1,666 |
| Q3 2024 | 1,702 |
| Q4 2024 | 1,871 |
| Q1 2025 | 1,872 |
| Q2 2025 | 1,955 |
| Q3 2025 | 1,935 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2023 | 636 | 704 |
| Q1 2024 | 735 | 709 |
| Q2 2024 | 769 | 695 |
| Q3 2024 | 688 | 775 |
| Q4 2024 | 740 | 778 |
| Q1 2025 | 841 | 792 |
| Q2 2025 | 872 | 814 |
| Q3 2025 | 843 | 781 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q4 2024 | $12.1bn | $8.8bn | 0.73 |
| Q1 2025 | $8.1bn | $5.4bn | 0.67 |
| Q2 2025 | $10.4bn | $9.0bn | 0.87 |
| Q3 2025 | $8.0bn | $6.6bn | 0.82 |
Biggest buyers
| JPMORGAN CHASE & CO | Added | +1.2m |
| Ninety One UK Ltd | Added | +211.0k |
| FMR LLC | Added | +121.8k |
| VICTORY CAPITAL MANAGEMENT INC | Added | +82.3k |
| BlackRock, Inc. | Added | +76.1k |
| AGF MANAGEMENT LTD | Added | +48.1k |
| Virtue Capital Management, LLC | Added | +37.3k |
| Public Sector Pension Investment Board | Added | +29.1k |
| Invesco Ltd. | Added | +25.5k |
| CITADEL ADVISORS LLC | New | +25.0k |
Biggest sellers
| ROYAL BANK OF CANADA | Reduced | -172.4k |
| VESTOR CAPITAL, LLC | Reduced | -105.4k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC | Reduced | -86.7k |
| Capital World Investors | Reduced | -73.5k |
| MORGAN STANLEY | Reduced | -61.5k |
| Dodge & Cox | Reduced | -55.4k |
| Holocene Advisors, LP | Reduced | -47.3k |
| Symphony Financial, Ltd. Co. | Reduced | -40.5k |
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -39.1k |
| AXA S.A. | Reduced | -37.3k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $2.2bn405.4k shares |
| CITADEL ADVISORS LLC | Reduced | $1.3bn237.0k shares |
| ALKEON CAPITAL MANAGEMENT LLC | Added | $701.9m130.0k shares |
| WOLVERINE TRADING, LLC | Reduced | $537.3m98.5k shares |
| D. E. Shaw & Co., Inc. | Reduced | $496.2m91.9k shares |
| IMC-Chicago, LLC | Reduced | $478.4m88.6k shares |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main | Unchanged | $388.7m72.0k shares |
| JANE STREET GROUP, LLC | Reduced | $334.2m61.9k shares |
| CTC LLC | Reduced | $284.5m527 shares |
| CITIGROUP INC | Unchanged | $189.0m35.0k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $2.6bn473.7k shares |
| CITADEL ADVISORS LLC | Reduced | $992.9m183.9k shares |
| WOLVERINE TRADING, LLC | Reduced | $700.9m128.5k shares |
| CTC LLC | Reduced | $377.9m700 shares |
| Marex Group Ltd | Reduced | $359.1m66.5k shares |
| JANE STREET GROUP, LLC | Reduced | $255.9m47.4k shares |
| D. E. Shaw & Co., Inc. | Unchanged | $151.2m28.0k shares |
| Covenant Asset Management, LLC | Added | $129.6m24.0k shares |
| MARSHALL WACE, LLP | Added | $128.0m23.7k shares |
| MILLENNIUM MANAGEMENT LLC | Reduced | $108.0m20.0k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 7.6% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q3 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2023 | 0 | — | 5 | $20.4m | $13.0m |
| Q1 2024 | 0 | — | 4 | $50.5m | $47.9m |
| Q2 2024 | 0 | — | 3 | $10.5m | $8.6m |
| Q3 2024 | 0 | — | 3 | $6.5m | $3.1m |
| Q4 2024 | 0 | — | 1 | $878.2k | — |
| Q1 2025 | 0 | — | 1 | $4.2m | — |
| Q2 2025 | 0 | — | 2 | $12.3m | $10.7m |
| Q3 2025 | 0 | — | 3 | $17.7m | $17.7m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-09-15 | Fogel Glenn D CEO AND PRESIDENT, director | Sold plan | $5.6m1.0k shares |
| 2025-09-15 | Quinlan Larry Director · By Revocable Trust | Sold plan | $352.8k64 shares |
| 2025-09-15 | WITTMAN VANESSA AMES Director | Sold plan | $82.5k15 shares |
| 2025-09-08 | Quinlan Larry Director · By Revocable Trust | Sold plan | $357.6k64 shares |
| 2025-08-15 | Fogel Glenn D CEO AND PRESIDENT, director | Sold plan | $5.5m1.0k shares |
| 2025-07-15 | Fogel Glenn D CEO AND PRESIDENT, director | Sold plan | $5.8m1.0k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q3 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.24% of their portfolio | 3.0m $16.1bn | Added +12.1k |
| BlackRock, Inc. 0.27% of their portfolio | 2.8m $15.1bn | Added +76.1k |
| JPMORGAN CHASE & CO 0.40% of their portfolio | 2.3m $12.5bn | Added +1.2m |
| STATE STREET CORP 0.27% of their portfolio | 1.4m $7.7bn | Reduced -785 |
| GEODE CAPITAL MANAGEMENT, LLC 0.29% of their portfolio | 858.2k $4.6bn | Added +3.3k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.48% of their portfolio | 837.4k $4.5bn | Reduced -39.1k |
| Capital World Investors 0.58% of their portfolio | 792.0k $4.3bn | Reduced -73.5k |
| FMR LLC 0.21% of their portfolio | 735.6k $4.0bn | Added +121.8k |
| MORGAN STANLEY 0.22% of their portfolio | 686.8k $3.7bn | Reduced -61.5k |
| Dodge & Cox 1.97% of their portfolio | 675.1k $3.6bn | Reduced -55.4k |
| Ninety One UK Ltd 2.52% of their portfolio | 429.0k $2.3bn | Added +211.0k |
| Invesco Ltd. 0.34% of their portfolio | 405.1k $2.2bn | Added +25.5k |
| Bank of New York Mellon Corp 0.37% of their portfolio | 385.0k $2.1bn | Reduced -30.0k |
| NORTHERN TRUST CORP 0.25% of their portfolio | 360.7k $1.9bn | Reduced -2.2k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 1.47% of their portfolio | 348.0k $1.9bn | Reduced -29.2k |
| JANUS HENDERSON GROUP PLC 0.85% of their portfolio | 346.0k $1.9bn | Reduced -4.2k |
| Nuveen, LLC 0.49% of their portfolio | 345.0k $1.9bn | Reduced -23.4k |
| Sanders Capital, LLC 1.91% of their portfolio | 286.9k $1.5bn | Added +12.9k |
| DEUTSCHE BANK AG\ 0.51% of their portfolio | 283.8k $1.5bn | Reduced -5.6k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.32% of their portfolio | 271.8k $1.5bn | Reduced -86.7k |
| Legal & General Group Plc 0.28% of their portfolio | 234.9k $1.3bn | Added +9.4k |
| Amundi 0.41% of their portfolio | 232.8k $1.3bn | Added +16.7k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.20% of their portfolio | 229.2k $1.2bn | Added +6.4k |
| GOLDMAN SACHS GROUP INC 0.18% of their portfolio | 225.1k $1.2bn | Added +16.4k |
| NORDEA INVESTMENT MANAGEMENT AB 1.04% of their portfolio | 220.8k $1.2bn | Reduced -5.8k |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main 1.05% of their portfolio | 216.8k $1.2bn | Reduced -15.6k |
| VICTORY CAPITAL MANAGEMENT INC 0.42% of their portfolio | 215.9k $722.2m | Added +82.3k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.73% of their portfolio | 215.6k $1.2bn | Reduced -5.3k |
| FRANKLIN RESOURCES INC 0.25% of their portfolio | 185.7k $1.0bn | Reduced -16.0k |
| Capital International Investors 0.15% of their portfolio | 172.9k $933.5m | Added +762 |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.65% of their portfolio | 167.4k $903.8m | Reduced -19.6k |
| AMERIPRISE FINANCIAL INC 0.20% of their portfolio | 163.4k $882.2m | Added +1.5k |
| FIRST TRUST ADVISORS LP 0.59% of their portfolio | 147.1k $794.1m | Added +6.1k |
| AQR CAPITAL MANAGEMENT LLC 0.50% of their portfolio | 144.5k $780.3m | Added +8.1k |
| Mawer Investment Management Ltd. 4.02% of their portfolio | 143.2k $773.4m | Reduced -15.6k |
| Rothschild & Co Wealth Management UK Ltd 12.35% of their portfolio | 142.3k $768.2m | Added +4.2k |
| BARCLAYS PLC 0.28% of their portfolio | 141.2k $762.6m | Added +20.3k |
| ROYAL BANK OF CANADA 0.13% of their portfolio | 138.5k $748.0m | Reduced -172.4k |
| Qube Research & Technologies Ltd 1.03% of their portfolio | 134.9k $728.2m | Added +13.1k |
| D. E. Shaw & Co., Inc. 0.57% of their portfolio | 131.8k $711.5m | Reduced -6.4k |
| BANK OF AMERICA CORP /DE/ 0.05% of their portfolio | 129.5k $699.2m | Reduced -865 |
| ACADIAN ASSET MANAGEMENT LLC 1.20% of their portfolio | 127.2k $686.8m | Added +16.3k |
| UBS Group AG 0.12% of their portfolio | 116.0k $626.1m | Reduced -14.4k |
| ALLIANCEBERNSTEIN L.P. 0.19% of their portfolio | 113.0k $610.2m | Reduced -9.1k |
| TD Asset Management Inc 0.49% of their portfolio | 110.8k $598.5m | Reduced -520 |
| Sumitomo Mitsui Trust Group, Inc. 0.33% of their portfolio | 107.1k $578.1m | Added +894 |
| HSBC HOLDINGS PLC 0.34% of their portfolio | 105.2k $568.1m | Added +16.3k |
| Boston Partners 0.56% of their portfolio | 100.8k $543.8m | Reduced -229 |
| Longview Partners (Guernsey) LTD 5.66% of their portfolio | 100.3k $541.8m | Reduced -23.8k |
| BROWN ADVISORY INC 0.67% of their portfolio | 95.8k $517.0m | Reduced -2.6k |
| Swiss National Bank 0.29% of their portfolio | 93.8k $506.4m | Reduced -5.5k |
| CITIGROUP INC 0.34% of their portfolio | 92.2k $497.7m | Reduced -15.3k |
| DIMENSIONAL FUND ADVISORS LP 0.11% of their portfolio | 91.8k $495.5m | Added +75 |
| Robeco Institutional Asset Management B.V. 0.69% of their portfolio | 87.8k $473.8m | Added +3.9k |
| Rakuten Investment Management, Inc. 0.05% of their portfolio | 86.7k $15.3m | First filing |
| National Pension Service 0.35% of their portfolio | 84.1k $454.3m | Added +2.3k |
| VAN LANSCHOT KEMPEN INVESTMENT MANAGEMENT N.V. 4.03% of their portfolio | 83.5k $450.9m | Reduced -632 |
| FIDUCIARY MANAGEMENT INC /WI/ 4.38% of their portfolio | 80.2k $433.1m | Reduced -17.9k |
| Pacer Advisors, Inc. 1.09% of their portfolio | 78.8k $425.4m | Reduced -4.0k |
| Vontobel Holding Ltd. 1.33% of their portfolio | 78.3k $423.0m | Added +2.8k |
| Bridgewater Associates, LP 1.64% of their portfolio | 77.7k $419.7m | Added +1.6k |
| Russell Investments Group, Ltd. 0.47% of their portfolio | 77.1k $417.0m | Added +1.9k |
| CANADA LIFE ASSURANCE Co 0.59% of their portfolio | 75.8k $412.8m | Reduced -8.2k |
| GUARDCAP ASSET MANAGEMENT Ltd 9.42% of their portfolio | 75.3k $406.5m | Reduced -25.3k |
| Allianz Asset Management GmbH 0.50% of their portfolio | 74.7k $403.1m | Added +12.1k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.12% of their portfolio | 72.6k $392.0m | Added +4.6k |
| NATIONAL BANK OF CANADA /FI/ 0.44% of their portfolio | 72.1k $389.0m | Added +5.2k |
| AMERICAN CENTURY COMPANIES INC 0.20% of their portfolio | 71.8k $387.6m | Reduced -6.1k |
| JACOBS LEVY EQUITY MANAGEMENT, INC 1.47% of their portfolio | 68.6k $370.1m | Reduced -5.2k |
| Pictet Asset Management Holding SA 0.36% of their portfolio | 68.5k $369.8m | Reduced -510 |
| Marex Group Ltd 4.45% of their portfolio | 66.6k $359.8m | Added +1.8k |
| Winslow Capital Management, LLC 1.18% of their portfolio | 66.1k $357.1m | Reduced -20.3k |
| Bank Julius Baer & Co. Ltd, Zurich 1.01% of their portfolio | 66.1k $356.9m | Added +1.4k |
| RHUMBLINE ADVISERS 0.29% of their portfolio | 65.9k $355.6m | Reduced -1.1k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.25% of their portfolio | 64.9k $350.4m | Added +16.5k |
| AKO CAPITAL LLP 4.96% of their portfolio | 64.6k $348.9m | Reduced -4.5k |
| California Public Employees Retirement System 0.21% of their portfolio | 64.3k $346.9m | Added +1.8k |
| Assenagon Asset Management S.A. 0.51% of their portfolio | 63.7k $343.8m | Added +8.5k |
| MACQUARIE GROUP LTD 0.40% of their portfolio | 63.4k $342.4m | Added +9.5k |
| Alphinity Investment Management Pty Ltd 3.27% of their portfolio | 62.1k $335.4m | Reduced -9.2k |
| BROWN BROTHERS HARRIMAN & CO 2.02% of their portfolio | 61.5k $331.8m | Reduced -1.3k |
| Man Group plc 0.62% of their portfolio | 59.4k $320.7m | Added +5.4k |
| Capital Research Global Investors 0.06% of their portfolio | 58.3k $315.0m | Added +103 |
| WELLS FARGO & COMPANY/MN 0.06% of their portfolio | 58.3k $314.5m | Reduced -2.2k |
| Voyager Global Management LP 9.01% of their portfolio | 57.0k $307.8m | Added +17.0k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.50% of their portfolio | 55.6k $300.4m | Reduced -2.9k |
| ENVESTNET ASSET MANAGEMENT INC 0.09% of their portfolio | 55.5k $299.5m | Reduced -138 |
| Durable Capital Partners LP 2.21% of their portfolio | 55.3k $298.7m | Added +18.0k |
| Rathbones Group PLC 1.18% of their portfolio | 53.9k $290.8m | Reduced -119 |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.29% of their portfolio | 52.9k $285.8m | Added +47 |
| PRUDENTIAL FINANCIAL INC 0.34% of their portfolio | 52.5k $283.5m | Added +1.1k |
| BNP PARIBAS FINANCIAL MARKETS 0.22% of their portfolio | 52.2k $282.0m | Reduced -7.8k |
| AGF MANAGEMENT LTD 1.17% of their portfolio | 49.3k $266.1m | Added +48.1k |
| SEI INVESTMENTS CO 0.28% of their portfolio | 49.0k $264.4m | Reduced -10.5k |
| AustralianSuper Pty Ltd 1.25% of their portfolio | 48.9k $263.9m | Reduced -7.3k |
| TIMUCUAN ASSET MANAGEMENT INC/FL 7.65% of their portfolio | 48.4k $261.1m | Reduced -648 |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.21% of their portfolio | 48.3k $260.6m | Reduced -10.2k |
| Caisse de depot et placement du Quebec 0.45% of their portfolio | 46.4k $250.3m | Reduced -4.0k |
| LOS ANGELES CAPITAL MANAGEMENT LLC 0.83% of their portfolio | 45.4k $244.9m | Reduced -142 |
| BESSEMER GROUP INC 0.37% of their portfolio | 45.1k $243.8m | Reduced -9.4k |