BOOKING HOLDINGS INC BKNG
COM · Common Stock · CUSIP 09857L108 · ISIN US09857L1089
Online travel & related services company
- SectorIndustrials
- IndustryTransportation Services
- HeadquartersNorwalk, CT
- Founded1997
- Websitebookingholdings.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($810.2m this quarter). Holder counts are more reliable. Shares outstanding: 32.4m as of 2025-07-21, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $5757.91. Options: 53 managers hold calls ($10.4bn notional), 51 hold puts ($9.0bn).
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 1,280 |
| Q4 2022 | 1,327 |
| Q1 2023 | 1,378 |
| Q2 2023 | 1,414 |
| Q3 2023 | 1,473 |
| Q4 2023 | 1,578 |
| Q1 2024 | 1,629 |
| Q2 2024 | 1,666 |
| Q3 2024 | 1,702 |
| Q4 2024 | 1,871 |
| Q1 2025 | 1,872 |
| Q2 2025 | 1,955 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 580 | 712 |
| Q4 2023 | 636 | 704 |
| Q1 2024 | 735 | 709 |
| Q2 2024 | 769 | 695 |
| Q3 2024 | 688 | 775 |
| Q4 2024 | 740 | 778 |
| Q1 2025 | 841 | 792 |
| Q2 2025 | 872 | 814 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2024 | $8.7bn | $6.1bn | 0.70 |
| Q4 2024 | $12.1bn | $8.8bn | 0.73 |
| Q1 2025 | $8.1bn | $5.4bn | 0.67 |
| Q2 2025 | $10.4bn | $9.0bn | 0.87 |
Biggest buyers
| ROYAL BANK OF CANADA | Added | +153.6k |
| VESTOR CAPITAL, LLC | Added | +105.4k |
| VICTORY CAPITAL MANAGEMENT INC | Added | +89.1k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC | Added | +85.0k |
| Alphinity Investment Management Pty Ltd | New | +71.3k |
| LONE PINE CAPITAL LLC | New | +60.0k |
| BlackRock, Inc. | Added | +59.2k |
| AMERICAN CENTURY COMPANIES INC | Added | +50.6k |
| JPMORGAN CHASE & CO | Added | +49.1k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | +48.3k |
Biggest sellers
| Amundi | Reduced | -136.2k |
| JANE STREET GROUP, LLC | Reduced | -102.5k |
| Capital World Investors | Reduced | -61.6k |
| CITADEL ADVISORS LLC | Sold out | -58.7k |
| Durable Capital Partners LP | Reduced | -55.6k |
| Holocene Advisors, LP | Reduced | -52.9k |
| Point72 Asset Management, L.P. | Sold out | -52.1k |
| NATIONAL BANK OF CANADA /FI/ | Reduced | -51.7k |
| VOYA INVESTMENT MANAGEMENT LLC | Reduced | -48.3k |
| Dodge & Cox | Reduced | -45.5k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $2.6bn441.5k shares |
| CITADEL ADVISORS LLC | Added | $2.0bn353.1k shares |
| JANE STREET GROUP, LLC | Added | $710.3m122.7k shares |
| ALKEON CAPITAL MANAGEMENT LLC | Added | $694.7m120.0k shares |
| WOLVERINE TRADING, LLC | Reduced | $680.3m119.5k shares |
| IMC-Chicago, LLC | Added | $671.6m116.0k shares |
| D. E. Shaw & Co., Inc. | Reduced | $532.6m92.0k shares |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main | New | $416.8m72.0k shares |
| CTC LLC | Reduced | $292.9m50.6k shares |
| SIMPLEX TRADING, LLC | Reduced | $264.6m45.7k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $2.5bn438.5k shares |
| CITADEL ADVISORS LLC | Reduced | $1.2bn215.9k shares |
| IMC-Chicago, LLC | New | $866.6m149.7k shares |
| WOLVERINE TRADING, LLC | Reduced | $855.7m150.3k shares |
| Marex Group Ltd | New | $519.3m89.7k shares |
| SIMPLEX TRADING, LLC | New | $486.9m84.1k shares |
| CTC LLC | Added | $446.9m77.2k shares |
| JANE STREET GROUP, LLC | Added | $416.8m72.0k shares |
| MILLENNIUM MANAGEMENT LLC | Reduced | $251.8m43.5k shares |
| D. E. Shaw & Co., Inc. | Added | $162.1m28.0k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 7.6% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q2 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2023 | 0 | — | 5 | $17.6m | $12.5m |
| Q4 2023 | 0 | — | 5 | $20.4m | $13.0m |
| Q1 2024 | 0 | — | 4 | $50.5m | $47.9m |
| Q2 2024 | 0 | — | 3 | $10.5m | $8.6m |
| Q3 2024 | 0 | — | 3 | $6.5m | $3.1m |
| Q4 2024 | 0 | — | 1 | $878.2k | — |
| Q1 2025 | 0 | — | 1 | $4.2m | — |
| Q2 2025 | 0 | — | 2 | $12.3m | $10.7m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-06-16 | Fogel Glenn D CEO AND PRESIDENT, director | Sold plan | $5.4m1.0k shares |
| 2025-05-15 | Fogel Glenn D CEO AND PRESIDENT, director | Sold plan | $5.3m1.0k shares |
| 2025-05-01 | Pisano Paulo CHIEF HUMAN RESOURCES OFFICER | Sold | $1.5m300 shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.28% of their portfolio | 3.0m $17.2bn | Added +6.2k |
| BlackRock, Inc. 0.30% of their portfolio | 2.7m $15.8bn | Added +59.2k |
| STATE STREET CORP 0.31% of their portfolio | 1.4m $8.3bn | Added +14.4k |
| JPMORGAN CHASE & CO 0.43% of their portfolio | 1.1m $6.2bn | Added +49.1k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.57% of their portfolio | 876.5k $5.1bn | Added +11.6k |
| Capital World Investors 0.73% of their portfolio | 865.5k $5.0bn | Reduced -61.6k |
| GEODE CAPITAL MANAGEMENT, LLC 0.35% of their portfolio | 854.8k $4.9bn | Added +9.3k |
| MORGAN STANLEY 0.28% of their portfolio | 748.3k $4.3bn | Added +28.3k |
| Dodge & Cox 2.38% of their portfolio | 730.5k $4.2bn | Reduced -45.5k |
| FMR LLC 0.20% of their portfolio | 613.8k $3.6bn | Reduced -9.9k |
| Bank of New York Mellon Corp 0.45% of their portfolio | 415.0k $2.4bn | Reduced -32.1k |
| NORGES BANK 0.28% of their portfolio | 381.9k $2.2bn | Added +2.3k |
| Invesco Ltd. 0.37% of their portfolio | 379.6k $2.2bn | Added +25.5k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 1.85% of their portfolio | 377.2k $2.2bn | Added +17.7k |
| Nuveen, LLC 0.59% of their portfolio | 368.4k $2.1bn | Added +37.8k |
| NORTHERN TRUST CORP 0.29% of their portfolio | 362.9k $2.1bn | Reduced -7.4k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.42% of their portfolio | 358.5k $2.1bn | Added +85.0k |
| JANUS HENDERSON GROUP PLC 0.99% of their portfolio | 350.2k $2.0bn | Added +4.1k |
| ROYAL BANK OF CANADA 0.18% of their portfolio | 310.9k $1.8bn | Added +153.6k |
| DEUTSCHE BANK AG\ 0.62% of their portfolio | 289.4k $1.7bn | Reduced -6.9k |
| Sanders Capital, LLC 2.13% of their portfolio | 274.0k $1.6bn | Reduced -9.1k |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main 1.39% of their portfolio | 232.4k $1.3bn | Reduced -29.2k |
| NORDEA INVESTMENT MANAGEMENT AB 1.20% of their portfolio | 226.6k $1.3bn | Added +19.6k |
| Legal & General Group Plc 0.32% of their portfolio | 225.5k $1.3bn | Added +5.0k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.22% of their portfolio | 222.8k $1.3bn | Added +926 |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.90% of their portfolio | 220.9k $1.3bn | Reduced -23.1k |
| Ninety One UK Ltd 2.96% of their portfolio | 218.0k $1.3bn | Added +2.4k |
| Amundi 0.43% of their portfolio | 216.1k $1.2bn | Reduced -136.2k |
| GOLDMAN SACHS GROUP INC 0.20% of their portfolio | 208.7k $1.2bn | Reduced -2.4k |
| FRANKLIN RESOURCES INC 0.31% of their portfolio | 201.7k $1.2bn | Reduced -33.7k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.86% of their portfolio | 187.0k $1.1bn | Added +5.5k |
| Capital International Investors 0.17% of their portfolio | 172.1k $996.5m | Added +3.9k |
| AMERIPRISE FINANCIAL INC 0.23% of their portfolio | 161.9k $937.1m | Added +719 |
| Mawer Investment Management Ltd. 4.66% of their portfolio | 158.8k $919.3m | Reduced -10.4k |
| FIRST TRUST ADVISORS LP 0.66% of their portfolio | 141.0k $816.0m | Added +1.4k |
| D. E. Shaw & Co., Inc. 0.80% of their portfolio | 138.2k $800.0m | Reduced -33.5k |
| Rothschild & Co Wealth Management UK Ltd 11.88% of their portfolio | 138.1k $799.2m | Added +1.7k |
| AQR CAPITAL MANAGEMENT LLC 0.64% of their portfolio | 136.4k $779.2m | Reduced -17.8k |
| VICTORY CAPITAL MANAGEMENT INC 0.50% of their portfolio | 133.5k $771.7m | Added +89.1k |
| UBS Group AG 0.16% of their portfolio | 130.4k $754.9m | Added +301 |
| BANK OF AMERICA CORP /DE/ 0.06% of their portfolio | 130.4k $754.7m | Reduced -2.8k |
| Longview Partners (Guernsey) LTD 6.19% of their portfolio | 124.2k $718.8m | Reduced -9.3k |
| ALLIANCEBERNSTEIN L.P. 0.23% of their portfolio | 122.1k $706.7m | Reduced -19.8k |
| Qube Research & Technologies Ltd 0.98% of their portfolio | 121.8k $705.0m | Added +8.5k |
| BARCLAYS PLC 0.28% of their portfolio | 121.0k $700.4m | Added +783 |
| TD Asset Management Inc 0.55% of their portfolio | 111.4k $644.7m | Added +6.7k |
| ACADIAN ASSET MANAGEMENT LLC 1.32% of their portfolio | 110.9k $641.8m | Reduced -2.6k |
| CITIGROUP INC 0.43% of their portfolio | 107.5k $622.1m | Added +516 |
| Sumitomo Mitsui Trust Group, Inc. 0.38% of their portfolio | 106.2k $614.7m | Added +2.6k |
| VESTOR CAPITAL, LLC 0.78% of their portfolio | 105.4k $10.5m | Added +105.4k |
| Boston Partners 0.65% of their portfolio | 101.0k $584.1m | Added +14.2k |
| GUARDCAP ASSET MANAGEMENT Ltd 11.43% of their portfolio | 100.6k $582.5m | Reduced -8.6k |
| Swiss National Bank 0.34% of their portfolio | 99.3k $574.8m | Added +5.9k |
| BROWN ADVISORY INC 0.75% of their portfolio | 98.4k $569.7m | Reduced -18.6k |
| FIDUCIARY MANAGEMENT INC /WI/ 5.46% of their portfolio | 98.1k $568.1m | Reduced -10.9k |
| DIMENSIONAL FUND ADVISORS LP 0.12% of their portfolio | 91.7k $530.7m | Reduced -2.1k |
| HSBC HOLDINGS PLC 0.33% of their portfolio | 88.9k $513.0m | Added +4.6k |
| Winslow Capital Management, LLC 1.67% of their portfolio | 86.4k $500.1m | Reduced -979 |
| VAN LANSCHOT KEMPEN INVESTMENT MANAGEMENT N.V. 4.64% of their portfolio | 84.1k $487.2m | Added +1.1k |
| CANADA LIFE ASSURANCE Co 0.77% of their portfolio | 84.0k $486.2m | Added +2.3k |
| Robeco Institutional Asset Management B.V. 0.78% of their portfolio | 83.8k $485.2m | Reduced -8.1k |
| Pacer Advisors, Inc. 1.21% of their portfolio | 82.8k $479.1m | Reduced -29.4k |
| National Pension Service 0.41% of their portfolio | 81.8k $473.8m | Added +10.4k |
| AMERICAN CENTURY COMPANIES INC 0.25% of their portfolio | 77.9k $451.1m | Added +50.6k |
| Bridgewater Associates, LP 1.78% of their portfolio | 76.2k $440.9m | Added +9.1k |
| Vontobel Holding Ltd. 1.44% of their portfolio | 75.5k $437.3m | Added +11.8k |
| Russell Investments Group, Ltd. 0.55% of their portfolio | 75.2k $434.1m | Reduced -3.5k |
| JACOBS LEVY EQUITY MANAGEMENT, INC 1.67% of their portfolio | 73.7k $426.9m | Reduced -14.7k |
| Alphinity Investment Management Pty Ltd 3.53% of their portfolio | 71.3k $412.7m | New |
| AKO CAPITAL LLP 5.05% of their portfolio | 69.1k $400.1m | Reduced -2.9k |
| Pictet Asset Management Holding SA 0.41% of their portfolio | 69.0k $399.3m | Reduced -6.4k |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.12% of their portfolio | 68.0k $393.8m | Reduced -1.6k |
| RHUMBLINE ADVISERS 0.33% of their portfolio | 66.9k $387.6m | Reduced -3.5k |
| NATIONAL BANK OF CANADA /FI/ 0.42% of their portfolio | 66.8k $386.8m | Reduced -51.7k |
| 1832 Asset Management L.P. 0.67% of their portfolio | 66.4k $384.5m | Added +20.4k |
| Marex Group Ltd 7.13% of their portfolio | 64.8k $375.2m | Added +33.0k |
| Bank Julius Baer & Co. Ltd, Zurich 1.11% of their portfolio | 64.7k $374.3m | Added +30.7k |
| BROWN BROTHERS HARRIMAN & CO 2.34% of their portfolio | 62.8k $363.6m | Reduced -647 |
| Allianz Asset Management GmbH 0.48% of their portfolio | 62.6k $362.3m | Added +16.4k |
| California Public Employees Retirement System 0.23% of their portfolio | 62.5k $361.7m | Added +1.5k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.55% of their portfolio | 62.0k $359.0m | Added +48.3k |
| WELLS FARGO & COMPANY/MN 0.08% of their portfolio | 60.5k $350.3m | Reduced -5.7k |
| BNP PARIBAS FINANCIAL MARKETS 0.27% of their portfolio | 60.1k $347.8m | Reduced -25.3k |
| LONE PINE CAPITAL LLC 2.51% of their portfolio | 60.0k $347.2m | New |
| SEI INVESTMENTS CO 0.40% of their portfolio | 59.4k $344.2m | Added +6.2k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.60% of their portfolio | 58.6k $339.0m | Added +8.1k |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.30% of their portfolio | 58.5k $338.6m | Added +17.4k |
| Capital Research Global Investors 0.07% of their portfolio | 58.2k $337.2m | Added +10.2k |
| AustralianSuper Pty Ltd 1.65% of their portfolio | 56.2k $325.4m | Reduced -2.9k |
| ENVESTNET ASSET MANAGEMENT INC 0.09% of their portfolio | 55.6k $321.9m | Reduced -348 |
| Assenagon Asset Management S.A. 0.51% of their portfolio | 55.1k $319.2m | Added +36.2k |
| BESSEMER GROUP INC 0.51% of their portfolio | 54.5k $315.7m | Reduced -76 |
| Man Group plc 0.68% of their portfolio | 54.0k $312.8m | Reduced -13.5k |
| Rathbones Group PLC 1.35% of their portfolio | 54.0k $312.5m | Added +4.2k |
| MACQUARIE GROUP LTD 0.38% of their portfolio | 53.9k $311.9m | Added +3.7k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.34% of their portfolio | 52.9k $306.1m | Added +148 |
| PRUDENTIAL FINANCIAL INC 0.38% of their portfolio | 51.4k $297.4m | Added +1.1k |
| Holocene Advisors, LP 0.73% of their portfolio | 51.0k $295.5m | Reduced -52.9k |
| Caisse de depot et placement du Quebec 0.62% of their portfolio | 50.4k $291.5m | Added +9.4k |
| ProShare Advisors LLC 0.58% of their portfolio | 50.0k $289.2m | Added +1.5k |