BOOKING HOLDINGS INC BKNG
COM · Common Stock · CUSIP 09857L108 · ISIN US09857L1089
Online travel & related services company
- SectorIndustrials
- IndustryTransportation Services
- HeadquartersNorwalk, CT
- Founded1997
- Websitebookingholdings.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($663.9m this quarter). Holder counts are more reliable. Shares outstanding: 32.5m as of 2025-04-21, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $4605.11. Options: 56 managers hold calls ($8.1bn notional), 52 hold puts ($5.4bn).
Trends to Q1 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 1,280 |
| Q4 2022 | 1,327 |
| Q1 2023 | 1,378 |
| Q2 2023 | 1,414 |
| Q3 2023 | 1,473 |
| Q4 2023 | 1,578 |
| Q1 2024 | 1,629 |
| Q2 2024 | 1,666 |
| Q3 2024 | 1,702 |
| Q4 2024 | 1,871 |
| Q1 2025 | 1,872 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2023 | 593 | 656 |
| Q3 2023 | 580 | 712 |
| Q4 2023 | 636 | 704 |
| Q1 2024 | 735 | 709 |
| Q2 2024 | 769 | 695 |
| Q3 2024 | 688 | 775 |
| Q4 2024 | 740 | 778 |
| Q1 2025 | 841 | 792 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2024 | $5.6bn | $4.6bn | 0.82 |
| Q3 2024 | $8.7bn | $6.1bn | 0.70 |
| Q4 2024 | $12.1bn | $8.8bn | 0.73 |
| Q1 2025 | $8.1bn | $5.4bn | 0.67 |
Biggest buyers
| JPMORGAN CHASE & CO | Added | +157.6k |
| Pacer Advisors, Inc. | Added | +104.8k |
| BlackRock, Inc. | Added | +99.7k |
| JANE STREET GROUP, LLC | Added | +81.9k |
| AQR CAPITAL MANAGEMENT LLC | Added | +68.2k |
| TD Asset Management Inc | Added | +67.6k |
| FIRST TRUST ADVISORS LP | Added | +65.9k |
| MORGAN STANLEY | Added | +63.5k |
| Holocene Advisors, LP | Added | +60.3k |
| VOYA INVESTMENT MANAGEMENT LLC | Added | +57.9k |
Biggest sellers
| Fisher Asset Management, LLC | Reduced | -402.4k |
| Capital World Investors | Reduced | -273.5k |
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -155.8k |
| JANUS HENDERSON GROUP PLC | Reduced | -123.0k |
| WELLINGTON MANAGEMENT GROUP LLP | Reduced | -86.0k |
| FRANKLIN RESOURCES INC | Reduced | -77.5k |
| MARSHALL WACE, LLP | Reduced | -58.4k |
| MACKENZIE FINANCIAL CORP | Reduced | -47.6k |
| Empirical Asset Management, LLC | Sold out | -41.7k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC | Reduced | -41.4k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $2.4bn517.0k shares |
| CITADEL ADVISORS LLC | Reduced | $1.6bn337.7k shares |
| WOLVERINE TRADING, LLC | Reduced | $608.5m131.3k shares |
| IMC-Chicago, LLC | Reduced | $470.8m102.2k shares |
| ALKEON CAPITAL MANAGEMENT LLC | Added | $460.7m100.0k shares |
| D. E. Shaw & Co., Inc. | Reduced | $447.8m97.2k shares |
| JANE STREET GROUP, LLC | Reduced | $396.7m86.1k shares |
| SIMPLEX TRADING, LLC | Reduced | $310.5m77.2k shares |
| CTC LLC | Reduced | $264.4m57.4k shares |
| PUBLIC INVESTMENT FUND | Reduced | $232.2m50.4k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $1.7bn374.9k shares |
| CITADEL ADVISORS LLC | Reduced | $1.1bn239.5k shares |
| WOLVERINE TRADING, LLC | Reduced | $715.1m154.3k shares |
| CTC LLC | Reduced | $262.6m57.0k shares |
| MILLENNIUM MANAGEMENT LLC | Added | $225.7m49.0k shares |
| JANE STREET GROUP, LLC | Reduced | $204.5m44.4k shares |
| D. E. Shaw & Co., Inc. | Reduced | $106.0m23.0k shares |
| Parallax Volatility Advisers, L.P. | Added | $103.7m22.5k shares |
| Walleye Trading LLC | Reduced | $89.4m19.4k shares |
| CITIGROUP INC | Reduced | $80.6m17.5k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 7.6% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD CAPITAL MANAGEMENT LLC)
Insider purchases and sales in Q1 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2023 | 0 | — | 3 | $10.6m | $10.6m |
| Q3 2023 | 0 | — | 5 | $17.6m | $12.5m |
| Q4 2023 | 0 | — | 5 | $20.4m | $13.0m |
| Q1 2024 | 0 | — | 4 | $50.5m | $47.9m |
| Q2 2024 | 0 | — | 3 | $10.5m | $8.6m |
| Q3 2024 | 0 | — | 3 | $6.5m | $3.1m |
| Q4 2024 | 0 | — | 1 | $878.2k | — |
| Q1 2025 | 0 | — | 1 | $4.2m | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-03-04 | Pisano Paulo CHIEF HUMAN RESOURCES OFFICER | Sold | $4.2m850 shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.25% of their portfolio | 3.0m $13.6bn | Added +30.1k |
| BlackRock, Inc. 0.26% of their portfolio | 2.7m $12.3bn | Added +99.7k |
| STATE STREET CORP 0.27% of their portfolio | 1.4m $6.5bn | Added +2.5k |
| JPMORGAN CHASE & CO 0.36% of their portfolio | 1.0m $4.7bn | Added +157.6k |
| Capital World Investors 0.69% of their portfolio | 927.1k $4.3bn | Reduced -273.5k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.49% of their portfolio | 865.0k $4.0bn | Reduced -155.8k |
| GEODE CAPITAL MANAGEMENT, LLC 0.31% of their portfolio | 845.5k $3.9bn | Added +42.4k |
| Dodge & Cox 2.04% of their portfolio | 776.0k $3.6bn | Reduced -7.6k |
| MORGAN STANLEY 0.24% of their portfolio | 720.0k $3.3bn | Added +63.5k |
| FMR LLC 0.18% of their portfolio | 623.7k $2.9bn | Reduced -13.9k |
| Bank of New York Mellon Corp 0.41% of their portfolio | 447.2k $2.1bn | Reduced -15.9k |
| NORGES BANK 0.25% of their portfolio | 379.6k $1.7bn | Reduced -14.6k |
| NORTHERN TRUST CORP 0.25% of their portfolio | 370.3k $1.7bn | Added +1.7k |
| SCHRODER INVESTMENT MANAGEMENT GROUP 1.67% of their portfolio | 359.5k $1.7bn | Added +15.3k |
| Invesco Ltd. 0.31% of their portfolio | 354.1k $1.6bn | Added +13.8k |
| Amundi 0.57% of their portfolio | 352.3k $1.6bn | Added +10.8k |
| JANUS HENDERSON GROUP PLC 0.88% of their portfolio | 346.1k $1.6bn | Reduced -123.0k |
| Nuveen, LLC 0.35% of their portfolio | 330.6k $1.1bn | First filing |
| DEUTSCHE BANK AG\ 0.54% of their portfolio | 296.3k $1.4bn | Added +18.3k |
| Sanders Capital, LLC 1.95% of their portfolio | 283.1k $1.3bn | Reduced -1.9k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.32% of their portfolio | 273.5k $1.3bn | Reduced -8.2k |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main 1.40% of their portfolio | 261.6k $1.2bn | Added +41.4k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.91% of their portfolio | 244.1k $1.1bn | Reduced -36.6k |
| FRANKLIN RESOURCES INC 0.31% of their portfolio | 235.5k $1.1bn | Reduced -77.5k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.19% of their portfolio | 221.9k $1.0bn | Added +7.7k |
| Legal & General Group Plc 0.28% of their portfolio | 220.5k $1.0bn | Added +2.9k |
| Ninety One UK Ltd 2.76% of their portfolio | 215.6k $993.2m | Reduced -3.2k |
| GOLDMAN SACHS GROUP INC 0.18% of their portfolio | 211.1k $972.7m | Added +42.8k |
| NORDEA INVESTMENT MANAGEMENT AB 0.98% of their portfolio | 207.0k $926.4m | Added +27.1k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.77% of their portfolio | 181.5k $836.2m | Added +39.5k |
| D. E. Shaw & Co., Inc. 0.94% of their portfolio | 171.7k $790.9m | Reduced -3.1k |
| Mawer Investment Management Ltd. 3.77% of their portfolio | 169.2k $779.7m | Reduced -6.2k |
| Capital International Investors 0.15% of their portfolio | 168.3k $775.2m | Reduced -4.7k |
| AMERIPRISE FINANCIAL INC 0.20% of their portfolio | 161.1k $742.5m | Added +1.9k |
| ROYAL BANK OF CANADA 0.16% of their portfolio | 157.3k $724.6m | Added +14.0k |
| AQR CAPITAL MANAGEMENT LLC 0.72% of their portfolio | 154.2k $695.3m | Added +68.2k |
| ALLIANCEBERNSTEIN L.P. 0.24% of their portfolio | 141.9k $653.5m | Added +10.2k |
| FIRST TRUST ADVISORS LP 0.57% of their portfolio | 139.6k $643.1m | Added +65.9k |
| Rothschild & Co Wealth Management UK Ltd 10.57% of their portfolio | 136.3k $628.0m | Added +472 |
| Longview Partners (Guernsey) LTD 4.95% of their portfolio | 133.5k $614.9m | Reduced -20.4k |
| BANK OF AMERICA CORP /DE/ 0.05% of their portfolio | 133.2k $613.5m | Added +28.8k |
| UBS Group AG 0.13% of their portfolio | 130.1k $599.4m | Reduced -5.9k |
| BARCLAYS PLC 0.25% of their portfolio | 120.2k $553.8m | Added +24.0k |
| NATIONAL BANK OF CANADA /FI/ 0.64% of their portfolio | 118.5k $546.1m | Added +15.8k |
| JANE STREET GROUP, LLC 0.97% of their portfolio | 117.5k $541.2m | Added +81.9k |
| BROWN ADVISORY INC 0.77% of their portfolio | 117.0k $539.1m | Added +1.3k |
| ACADIAN ASSET MANAGEMENT LLC 1.48% of their portfolio | 113.5k $522.9m | Added +13.5k |
| Qube Research & Technologies Ltd 0.81% of their portfolio | 113.2k $521.7m | Added +6.2k |
| Pacer Advisors, Inc. 1.23% of their portfolio | 112.2k $516.9m | Added +104.8k |
| GUARDCAP ASSET MANAGEMENT Ltd 9.75% of their portfolio | 109.2k $503.2m | Reduced -17.7k |
| FIDUCIARY MANAGEMENT INC /WI/ 4.85% of their portfolio | 109.0k $502.3m | Reduced -3.3k |
| CITIGROUP INC 0.37% of their portfolio | 106.9k $492.7m | Added +36.6k |
| TD Asset Management Inc 0.44% of their portfolio | 104.6k $482.1m | Added +67.6k |
| Holocene Advisors, LP 1.41% of their portfolio | 104.0k $478.9m | Added +60.3k |
| Sumitomo Mitsui Trust Group, Inc. 0.34% of their portfolio | 103.6k $477.2m | Added +79 |
| DIMENSIONAL FUND ADVISORS LP 0.11% of their portfolio | 93.8k $432.1m | Added +41 |
| Swiss National Bank 0.30% of their portfolio | 93.4k $430.2m | Reduced -1.4k |
| VOYA INVESTMENT MANAGEMENT LLC 0.24% of their portfolio | 93.1k $428.4m | Added +57.9k |
| Durable Capital Partners LP 3.82% of their portfolio | 92.9k $427.9m | Reduced -1.4k |
| Robeco Institutional Asset Management B.V. 0.82% of their portfolio | 91.9k $423.4m | Reduced -2.1k |
| JACOBS LEVY EQUITY MANAGEMENT, INC 1.62% of their portfolio | 88.5k $407.7m | Reduced -5.8k |
| Winslow Capital Management, LLC 1.61% of their portfolio | 87.4k $402.5m | Reduced -1.4k |
| Boston Partners 0.48% of their portfolio | 86.8k $400.0m | Added +2.8k |
| BNP PARIBAS FINANCIAL MARKETS 0.30% of their portfolio | 85.4k $393.5m | First filing |
| HSBC HOLDINGS PLC 0.26% of their portfolio | 84.3k $386.7m | Reduced -8.1k |
| VAN LANSCHOT KEMPEN INVESTMENT MANAGEMENT N.V. 4.00% of their portfolio | 83.1k $382.8m | Reduced -33 |
| CANADA LIFE ASSURANCE Co 0.66% of their portfolio | 81.7k $376.8m | Added +3 |
| Russell Investments Group, Ltd. 0.50% of their portfolio | 78.7k $362.8m | Added +6.6k |
| Pictet Asset Management Holding SA 0.39% of their portfolio | 75.4k $347.4m | Reduced -1.7k |
| AKO CAPITAL LLP 4.31% of their portfolio | 72.1k $331.9m | Reduced -418 |
| National Pension Service 0.32% of their portfolio | 71.5k $329.2m | Added +2.2k |
| RHUMBLINE ADVISERS 0.30% of their portfolio | 70.4k $324.5m | Reduced -616 |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ 0.11% of their portfolio | 69.6k $320.6m | Reduced -9.6k |
| ROYAL LONDON ASSET MANAGEMENT LTD 0.75% of their portfolio | 69.2k $318.8m | Reduced -1.3k |
| Man Group plc 0.93% of their portfolio | 67.6k $311.3m | Added +6.0k |
| Bridgewater Associates, LP 1.43% of their portfolio | 67.1k $309.0m | Added +35.5k |
| WELLS FARGO & COMPANY/MN 0.07% of their portfolio | 66.2k $304.9m | Reduced -8.8k |
| Vontobel Holding Ltd. 1.07% of their portfolio | 63.7k $293.5m | Added +8.4k |
| BROWN BROTHERS HARRIMAN & CO 2.04% of their portfolio | 63.4k $292.3m | Reduced -740 |
| California Public Employees Retirement System 0.20% of their portfolio | 61.0k $281.0m | Reduced -19.8k |
| AustralianSuper Pty Ltd 1.54% of their portfolio | 59.1k $272.3m | Added +8.0k |
| CITADEL ADVISORS LLC 0.26% of their portfolio | 58.7k $270.2m | Added +39.6k |
| ENVESTNET ASSET MANAGEMENT INC 0.08% of their portfolio | 56.0k $257.8m | Added +3.0k |
| Voyager Global Management LP 11.29% of their portfolio | 55.0k $253.4m | Added +25.0k |
| BESSEMER GROUP INC 0.45% of their portfolio | 54.6k $251.6m | Reduced -14.6k |
| SEI INVESTMENTS CO 0.32% of their portfolio | 53.3k $245.4m | Added +5.8k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.30% of their portfolio | 52.7k $242.9m | Reduced -784 |
| Point72 Asset Management, L.P. 0.67% of their portfolio | 52.1k $239.9m | Added +14.2k |
| Universal- Beteiligungs- und Servicegesellschaft mbH 0.46% of their portfolio | 50.4k $232.4m | Reduced -402 |
| PRUDENTIAL FINANCIAL INC 0.33% of their portfolio | 50.3k $231.7m | Added +2.3k |
| MACQUARIE GROUP LTD 0.29% of their portfolio | 50.2k $231.3m | Added +4.1k |
| Rathbones Group PLC 1.11% of their portfolio | 49.7k $229.1m | Added +2.4k |
| TIMUCUAN ASSET MANAGEMENT INC/FL 7.09% of their portfolio | 49.5k $228.1m | Added +244 |
| ProShare Advisors LLC 0.50% of their portfolio | 48.5k $223.4m | Added +6.0k |
| Capital Research Global Investors 0.05% of their portfolio | 48.0k $221.3m | Added +14.4k |
| Metropolis Capital Ltd 8.04% of their portfolio | 47.0k $216.5m | Added +12.6k |
| Allianz Asset Management GmbH 0.31% of their portfolio | 46.2k $212.9m | Added +17.1k |
| LOS ANGELES CAPITAL MANAGEMENT LLC 0.94% of their portfolio | 46.0k $212.0m | Added +12.0k |
| Local Pensions Partnership Investment Ltd 4.21% of their portfolio | 46.0k $211.9m | Reduced -8.2k |
| 1832 Asset Management L.P. 0.40% of their portfolio | 46.0k $211.8m | Reduced -25.1k |