ASURE SOFTWARE INC ASUR
COM · Common Stock · CUSIP 04649U102 · ISIN US04649U1025
- SectorTechnology
- IndustryServices-Computer Integrated Systems Design
- HeadquartersAustin, TX
- Founded1985
- Websiteasuresoftware.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($46.6k this quarter). Holder counts are more reliable. Shares outstanding: 27.4m as of 2025-07-30, from the company's own SEC filing; the percentage can still exceed 100%: lent-out shares are counted by the lender and the buyer, and some reports overlap without saying so. Implied quarter-end price ≈ $9.76. Options: 5 managers hold calls ($1.4m notional), 1 hold puts ($0).
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 48 |
| Q4 2022 | 62 |
| Q1 2023 | 99 |
| Q2 2023 | 110 |
| Q3 2023 | 111 |
| Q4 2023 | 108 |
| Q1 2024 | 95 |
| Q2 2024 | 97 |
| Q3 2024 | 97 |
| Q4 2024 | 93 |
| Q1 2025 | 97 |
| Q2 2025 | 102 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 60 | 49 |
| Q4 2023 | 64 | 50 |
| Q1 2024 | 40 | 61 |
| Q2 2024 | 47 | 45 |
| Q3 2024 | 40 | 42 |
| Q4 2024 | 40 | 42 |
| Q1 2025 | 38 | 42 |
| Q2 2025 | 43 | 35 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2024 | $400.0k | $63.2k | 0.16 |
| Q4 2024 | $535.3k | $123.8k | 0.23 |
| Q1 2025 | $1.4m | $291.3k | 0.20 |
| Q2 2025 | $1.4m | $0 | 0.00 |
Biggest buyers
| Diamond Hill Capital Management, LLC (Investment Advisor) | New | +186.2k |
| WASATCH ADVISORS LP | Added | +126.5k |
| ArrowMark Colorado Holdings LLC | Added | +116.8k |
| ROYAL BANK OF CANADA | Added | +115.5k |
| Private Capital Management, LLC | Added | +104.1k |
| Penbrook Management LLC | Added | +89.7k |
| Ellsworth Advisors, LLC | New | +88.5k |
| KENNEDY CAPITAL MANAGEMENT LLC | Added | +34.6k |
| STATE STREET CORP | Added | +28.4k |
| RICE HALL JAMES & ASSOCIATES, LLC | Added | +21.3k |
Biggest sellers
| Advisor Resource Council | Reduced | -195.2k |
| First Eagle Investment Management, LLC | Reduced | -87.6k |
| Skylands Capital, LLC | Reduced | -74.9k |
| Inspire Investing, LLC | Sold out | -73.7k |
| GOLDMAN SACHS GROUP INC | Reduced | -42.1k |
| UBS Group AG | Reduced | -35.4k |
| S SQUARED TECHNOLOGY, LLC | Reduced | -35.0k |
| BlackRock, Inc. | Reduced | -22.1k |
| P.A.W. CAPITAL CORP | Reduced | -20.0k |
| OSAIC HOLDINGS, INC. | Reduced | -16.9k |
Biggest calls
| GROUP ONE TRADING LLC | Reduced | $565.1k57.9k shares |
| CITADEL ADVISORS LLC | Added | $416.8k42.7k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | New | $254.7k26.1k shares |
| WOLVERINE TRADING, LLC | Reduced | $116.5k11.8k shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Biggest puts
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| CALM WATERS PARTNERSHIP 13G · passive investor -2.3 pts · filed 2026-07-16 | 7.4% |
| JANUS HENDERSON GROUP PLC 13G · institution -0.2 pts · filed 2025-11-14 | 6.1% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26)
Insider purchases and sales in Q2 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2023 | 0 | — | 0 | — | — |
| Q4 2023 | 1 | $23.5k | 0 | — | — |
| Q1 2024 | 0 | — | 0 | — | — |
| Q2 2024 | 1 | $8.1k | 0 | — | — |
| Q3 2024 | 0 | — | 2 | $127.8k | — |
| Q4 2024 | 0 | — | 0 | — | — |
| Q1 2025 | 0 | — | 2 | $486.1k | — |
| Q2 2025 | 0 | — | 2 | $107.9k | — |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-05-28 | Reynolds Bjorn Director | Sold | $7.9k831 shares |
| 2025-05-08 | ALLEN BEN F Director | Sold | $100.0k10.0k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| Private Capital Management, LLC 3.86% of their portfolio | 3.9m $38.1m | Added +104.1k |
| NEEDHAM INVESTMENT MANAGEMENT LLC 1.94% of their portfolio | 2.5m $24.4m | Unchanged |
| JANUS HENDERSON GROUP PLC 0.01% of their portfolio | 1.7m $16.7m | Unchanged |
| BlackRock, Inc. 0.00% of their portfolio | 1.6m $15.3m | Reduced -22.1k |
| VANGUARD GROUP INC 0.00% of their portfolio | 1.4m $13.3m | Added +9.3k |
| DIMENSIONAL FUND ADVISORS LP 0.00% of their portfolio | 919.5k $9.0m | Added +16.6k |
| ArrowMark Colorado Holdings LLC 0.14% of their portfolio | 804.2k $7.8m | Added +116.8k |
| WASATCH ADVISORS LP 0.04% of their portfolio | 770.0k $7.5m | Added +126.5k |
| Swedbank AB 0.01% of their portfolio | 750.0k $7.3m | First filing |
| Pacific Ridge Capital Partners, LLC 1.70% of their portfolio | 729.5k $7.1m | Reduced -9.5k |
| GEODE CAPITAL MANAGEMENT, LLC 0.00% of their portfolio | 586.5k $5.7m | Reduced -9.6k |
| S SQUARED TECHNOLOGY, LLC 2.39% of their portfolio | 582.1k $5.7m | Reduced -35.0k |
| STATE STREET CORP 0.00% of their portfolio | 493.1k $4.8m | Added +28.4k |
| KENNEDY CAPITAL MANAGEMENT LLC 0.10% of their portfolio | 434.2k $4.2m | Added +34.6k |
| RICE HALL JAMES & ASSOCIATES, LLC 0.22% of their portfolio | 414.0k $4.0m | Added +21.3k |
| ROYCE & ASSOCIATES LP 0.03% of their portfolio | 294.5k $2.9m | Added +17.8k |
| NORTHERN TRUST CORP 0.00% of their portfolio | 216.3k $2.1m | Reduced -7.6k |
| P.A.W. CAPITAL CORP 3.76% of their portfolio | 200.0k $2.0m | Reduced -20.0k |
| Boston Partners 0.00% of their portfolio | 199.1k $1.9m | Reduced -2.9k |
| Penbrook Management LLC 0.70% of their portfolio | 192.6k $1.9m | Added +89.7k |
| Bank of New York Mellon Corp 0.00% of their portfolio | 190.8k $1.9m | Added +2.4k |
| Diamond Hill Capital Management, LLC (Investment Advisor) 0.01% of their portfolio | 186.2k $1.8m | New |
| First Eagle Investment Management, LLC 0.00% of their portfolio | 185.0k $1.8m | Reduced -87.6k |
| CAPTRUST FINANCIAL ADVISORS 0.00% of their portfolio | 146.4k $1.4m | Added +10 |
| Post Resch Tallon Group Inc. 1.33% of their portfolio | 141.9k $1.4m | Unchanged |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 117.7k $1.1m | Added +115.5k |
| ANCHOR CAPITAL ADVISORS LLC 0.03% of their portfolio | 116.5k $1.1m | Reduced -4.0k |
| BARD ASSOCIATES INC 0.35% of their portfolio | 111.6k $1.1m | Unchanged |
| EQUITABLE TRUST CO 0.05% of their portfolio | 109.4k $1.1m | Added +8.8k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 98.0k $956.3k | Added +2.2k |
| Skylands Capital, LLC 0.13% of their portfolio | 88.8k $866.7k | Reduced -74.9k |
| Ellsworth Advisors, LLC 0.21% of their portfolio | 88.5k $864.2k | New |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 73.5k $717.1k | Reduced -42.1k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.00% of their portfolio | 70.9k $691.7k | Added +3.4k |
| MORGAN STANLEY 0.00% of their portfolio | 67.7k $660.9k | Added +7.7k |
| NJ State Employees Deferred Compensation Plan 0.08% of their portfolio | 66.0k $644.2k | Unchanged |
| Nuveen, LLC 0.00% of their portfolio | 64.8k $632.1k | Reduced -9.5k |
| AMERICAN CENTURY COMPANIES INC 0.00% of their portfolio | 50.5k $492.5k | Added +1.9k |
| BARCLAYS PLC 0.00% of their portfolio | 41.1k $400.7k | Added +16.6k |
| Unified Investment Management 0.39% of their portfolio | 37.5k $365.8k | Added +130 |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 33.7k $329.0k | Unchanged |
| UBS Group AG 0.00% of their portfolio | 31.5k $307.3k | Reduced -35.4k |
| LPL Financial LLC 0.00% of their portfolio | 28.6k $279.3k | Added +1.0k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 25.4k $248.1k | Added +466 |
| Perritt Capital Management Inc 0.13% of their portfolio | 25.0k $244.1k | Unchanged |
| PERKINS CAPITAL MANAGEMENT INC 0.25% of their portfolio | 25.0k $244.0k | Unchanged |
| AQR CAPITAL MANAGEMENT LLC 0.00% of their portfolio | 23.6k $230.2k | Reduced -17 |
| RHUMBLINE ADVISERS 0.00% of their portfolio | 23.3k $227.6k | Added +604 |
| JANE STREET GROUP, LLC 0.00% of their portfolio | 21.7k $212.2k | Reduced -3.4k |
| D. E. Shaw & Co., Inc. 0.00% of their portfolio | 20.4k $198.7k | Unchanged |
| Harvest Investment Services, LLC 0.04% of their portfolio | 20.0k $195.3k | Reduced -34 |
| HERITAGE INVESTORS MANAGEMENT CORP 0.01% of their portfolio | 19.9k $194.0k | Unchanged |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 16.8k $164.3k | Added +1.2k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 14.9k $145.2k | Reduced -3.0k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 13.7k $133.3k | Added +1.6k |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. 0.00% of their portfolio | 13.5k $131.9k | Reduced -735 |
| PNC Financial Services Group, Inc. 0.00% of their portfolio | 13.4k $130.9k | Added +1.4k |
| INTECH INVESTMENT MANAGEMENT LLC 0.00% of their portfolio | 12.8k $124.7k | Reduced -2.5k |
| R Squared Ltd 0.07% of their portfolio | 12.6k $123.2k | Not comparable |
| MetLife Investment Management, LLC 0.00% of their portfolio | 12.6k $122.9k | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 12.0k $116.9k | Added +238 |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 11.7k $114.0k | Reduced -314 |
| Invesco Ltd. 0.00% of their portfolio | 11.5k $112.1k | New |
| Ancora Advisors LLC 0.00% of their portfolio | 11.0k $107.4k | Unchanged |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 10.5k $102.8k | Reduced -4.7k |
| Advisor Resource Council 0.05% of their portfolio | 10.2k $99.7k | Reduced -195.2k |
| Quantinno Capital Management LP 0.00% of their portfolio | 10.1k $98.2k | New |
| TWO SIGMA ADVISERS, LP 0.00% of their portfolio | 10.0k $97.6k | Reduced -1.1k |
| GROUP ONE TRADING LLC 0.00% of their portfolio | 8.8k $86.1k | New |
| NEW YORK STATE COMMON RETIREMENT FUND 0.00% of their portfolio | 8.4k $81.9k | Unchanged |
| CITIGROUP INC 0.00% of their portfolio | 8.3k $80.9k | Reduced -8.6k |
| Tower Research Capital LLC (TRC) 0.00% of their portfolio | 6.7k $65.1k | Added +5.5k |
| FMR LLC 0.00% of their portfolio | 6.1k $59.3k | Reduced -633 |
| OAKWORTH CAPITAL, INC. 0.00% of their portfolio | 5.0k $48.8k | Unchanged |
| Police & Firemen's Retirement System of New Jersey 0.00% of their portfolio | 4.8k $46.5k | Unchanged |
| SIMPLEX TRADING, LLC 0.00% of their portfolio | 4.1k $39.0k | Added +3.1k |
| Ameritas Investment Partners, Inc. 0.00% of their portfolio | 2.5k $24.6k | Added +958 |
| BNP PARIBAS FINANCIAL MARKETS 0.00% of their portfolio | 2.4k $23.4k | Added +1.1k |
| Legal & General Group Plc 0.00% of their portfolio | 2.3k $22.5k | Unchanged |
| CWM, LLC 0.00% of their portfolio | 972 $9.0k | Added +4 |
| Abound Wealth Management 0.00% of their portfolio | 946 $9.2k | Unchanged |
| AMALGAMATED BANK 0.00% of their portfolio | 840 $8.0k | Unchanged |
| Clearstead Advisors, LLC 0.00% of their portfolio | 781 $7.6k | New |
| EverSource Wealth Advisors, LLC 0.00% of their portfolio | 694 $6.8k | Added +679 |
| Sterling Capital Management LLC 0.00% of their portfolio | 687 $6.7k | Added +267 |
| Versant Capital Management, Inc 0.00% of their portfolio | 623 $6.1k | Unchanged |
| GAMMA Investing LLC 0.00% of their portfolio | 617 $6.0k | Reduced -25 |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 400 $3.9k | Reduced -16.9k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 337 $3.3k | New |
| Spire Wealth Management 0.00% of their portfolio | 200 $2.0k | Unchanged |
| Russell Investments Group, Ltd. 0.00% of their portfolio | 187 $1.8k | Reduced -16 |
| CIBC Private Wealth Group LLC 0.00% of their portfolio | 132 $1.3k | Unchanged |
| Arax Advisory Partners 0.00% of their portfolio | 75 $732 | Unchanged |
| NISA INVESTMENT ADVISORS, LLC 0.00% of their portfolio | 72 $703 | Unchanged |
| SIGNATUREFD, LLC 0.00% of their portfolio | 69 $673 | New |
| ELEVATION POINT WEALTH PARTNERS, LLC 0.00% of their portfolio | 30 $293 | New |
| SBI Securities Co., Ltd. 0.00% of their portfolio | 15 $146 | Unchanged |
| Farther Finance Advisors, LLC 0.00% of their portfolio | 12 $117 | Unchanged |
| AlphaQuest LLC 0.00% of their portfolio | 7 $68 | Unchanged |
| Brooklyn Investment Group 0.00% of their portfolio | 3 $30 | Unchanged |