APPFOLIO INC APPF
COM CL A · Common Stock · CUSIP 03783C100 · ISIN US03783C1009
Company that offers SaaS applications for vertical markets
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersSanta Barbara, CA
- Founded2007
- Websiteappfolioinc.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($8.0m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $230.29. Options: 8 managers hold calls ($23.5m notional), 6 hold puts ($4.0m).
Trends to Q2 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 163 |
| Q4 2022 | 188 |
| Q1 2023 | 194 |
| Q2 2023 | 215 |
| Q3 2023 | 247 |
| Q4 2023 | 296 |
| Q1 2024 | 367 |
| Q2 2024 | 392 |
| Q3 2024 | 386 |
| Q4 2024 | 389 |
| Q1 2025 | 382 |
| Q2 2025 | 387 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2023 | 151 | 81 |
| Q4 2023 | 169 | 103 |
| Q1 2024 | 231 | 136 |
| Q2 2024 | 210 | 169 |
| Q3 2024 | 205 | 184 |
| Q4 2024 | 182 | 189 |
| Q1 2025 | 200 | 206 |
| Q2 2025 | 177 | 212 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2024 | $22.8m | $13.3m | 0.58 |
| Q4 2024 | $13.7m | $7.4m | 0.54 |
| Q1 2025 | $16.6m | $7.0m | 0.42 |
| Q2 2025 | $23.5m | $4.0m | 0.17 |
Biggest buyers
| PRINCIPAL FINANCIAL GROUP INC | Added | +431.0k |
| PRICE T ROWE ASSOCIATES INC /MD/ | Added | +399.8k |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC | Added | +310.8k |
| Caledonia (Private) Investments Pty Ltd | New | +238.9k |
| Ashe Capital Management, LP | Added | +195.1k |
| Insight Holdings Group, LLC | New | +152.6k |
| ROYAL BANK OF CANADA | Added | +148.8k |
| LONG WALK MANAGEMENT LP | Added | +121.5k |
| MORGAN STANLEY | Added | +108.2k |
| Nellore Capital Management LLC | Added | +104.2k |
Biggest sellers
| FMR LLC | Reduced | -271.8k |
| MACQUARIE GROUP LTD | Reduced | -251.8k |
| AQR CAPITAL MANAGEMENT LLC | Reduced | -175.5k |
| FRANKLIN RESOURCES INC | Reduced | -167.4k |
| NORGES BANK | Reduced | -108.5k |
| Zeno Equity Partners LLP | Sold out | -88.8k |
| KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC | Reduced | -87.1k |
| Nuveen, LLC | Reduced | -72.6k |
| LOS ANGELES CAPITAL MANAGEMENT LLC | Sold out | -68.1k |
| FIRST TRUST ADVISORS LP | Reduced | -53.8k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $9.9m43.1k shares |
| CITADEL ADVISORS LLC | Added | $6.2m27.0k shares |
| JANE STREET GROUP, LLC | Added | $5.2m22.4k shares |
| WOLVERINE TRADING, LLC | Added | $1.5m6.7k shares |
| Cubist Systematic Strategies, LLC | New | $322.4k1.4k shares |
| SIMPLEX TRADING, LLC | Reduced | $253.0k1.1k shares |
| GROUP ONE TRADING LLC | New | $115.1k500 shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $1.8m8.0k shares |
| CITADEL ADVISORS LLC | Reduced | $852.0k3.7k shares |
| JANE STREET GROUP, LLC | Reduced | $552.7k2.4k shares |
| GROUP ONE TRADING LLC | New | $483.6k2.1k shares |
| WOLVERINE TRADING, LLC | Reduced | $250.1k1.1k shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| DUCA MAURICE J 13D · may seek influence filed 2026-08-13 | 21.2% |
| Schauser Klaus 13G · exempt (held before listing) filed 2025-11-14 | 11.1% |
| PRINCIPAL GLOBAL INVESTORS 13G · institution +1.3 pts · filed 2026-08-05 | 6.4% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-28 | 6.1% |
| Ashe Capital Management, LP 13G · institution +1.1 pts · filed 2025-08-14 | 5.8% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 5.0% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC)
Insider purchases and sales in Q2 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q3 2023 | 0 | — | 1 | $174.8k | $174.8k |
| Q4 2023 | 0 | — | 2 | $2.4m | — |
| Q1 2024 | 0 | — | 5 | $18.6m | $239.1k |
| Q2 2024 | 0 | — | 7 | $43.3m | $2.7m |
| Q3 2024 | 0 | — | 2 | $1.3m | $1.3m |
| Q4 2024 | 0 | — | 4 | $9.9m | $8.6m |
| Q1 2025 | 1 | $2.9m | 2 | $974.6k | $974.6k |
| Q2 2025 | 2 | $5.6m | 3 | $2.5m | $1.2m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-06-11 | Barat Elizabeth Erin Chief People Officer | Sold | $1.1m4.7k shares |
| 2025-06-09 | BLISS TIMOTHY K Director | Bought | $1.5m7.0k shares |
| 2025-06-06 | BLISS TIMOTHY K Director | Bought | $1.6m7.5k shares |
| 2025-06-06 | Casey Robert Donald III Director | Bought | $870.9k4.0k shares |
| 2025-06-05 | BLISS TIMOTHY K Director | Bought | $1.6m7.5k shares |
| 2025-05-16 | Trigg William Shane Chief Executive Officer, director | Sold plan | $1.2m5.9k shares |
| 2025-05-16 | Eaton Timothy Mathias Int. Chief Financial Officer | Sold | $233.7k1.1k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q2 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.01% of their portfolio | 2.4m $553.5m | Reduced -34.7k |
| BlackRock, Inc. 0.01% of their portfolio | 2.4m $542.6m | Reduced -48.7k |
| Ashe Capital Management, LP 23.89% of their portfolio | 1.3m $306.6m | Added +195.1k |
| PRINCIPAL FINANCIAL GROUP INC 0.10% of their portfolio | 832.9k $191.8m | Added +431.0k |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC 0.45% of their portfolio | 733.4k $168.9m | Added +310.8k |
| STATE STREET CORP 0.01% of their portfolio | 692.2k $159.4m | Reduced -21.9k |
| KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC 0.38% of their portfolio | 686.5k $158.1m | Reduced -87.1k |
| BROWN CAPITAL MANAGEMENT LLC 3.88% of their portfolio | 578.7k $133.3m | Reduced -33.1k |
| FMR LLC 0.01% of their portfolio | 574.4k $132.3m | Reduced -271.8k |
| GILDER GAGNON HOWE & CO LLC 1.28% of their portfolio | 525.3k $121.0m | Reduced -7.3k |
| Nellore Capital Management LLC 13.09% of their portfolio | 506.9k $116.7m | Added +104.2k |
| DF DENT & CO INC 1.45% of their portfolio | 494.8k $113.9m | Added +102.9k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.01% of their portfolio | 454.5k $104.7m | Added +399.8k |
| GEODE CAPITAL MANAGEMENT, LLC 0.01% of their portfolio | 438.5k $101.0m | Added +1.5k |
| MORGAN STANLEY 0.01% of their portfolio | 375.4k $86.5m | Added +108.2k |
| Invesco Ltd. 0.01% of their portfolio | 313.9k $72.3m | Reduced -33.3k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.05% of their portfolio | 292.8k $67.4m | Reduced -5.1k |
| LONG WALK MANAGEMENT LP 16.11% of their portfolio | 276.3k $63.6m | Added +121.5k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 266.0k $61.3m | Added +17.1k |
| Caledonia (Private) Investments Pty Ltd 0.87% of their portfolio | 238.9k $55.0m | New |
| RENAISSANCE TECHNOLOGIES LLC 0.07% of their portfolio | 229.1k $52.8m | Reduced -47.8k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.07% of their portfolio | 224.7k $51.8m | Reduced -735 |
| BROWN ADVISORY INC 0.07% of their portfolio | 222.9k $51.3m | Added +96.5k |
| Bank of New York Mellon Corp 0.01% of their portfolio | 221.8k $51.1m | Added +13.5k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 194.2k $44.7m | Added +148.8k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 191.3k $44.0m | Reduced -2.5k |
| Fiera Capital Corp 0.13% of their portfolio | 166.2k $38.3m | Added +2.9k |
| GW&K Investment Management, LLC 0.34% of their portfolio | 165.4k $38.1m | Reduced -16.2k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 159.7k $36.8m | Added +127 |
| Insight Holdings Group, LLC 1.47% of their portfolio | 152.6k $35.1m | New |
| NORGES BANK 0.00% of their portfolio | 149.5k $34.4m | Reduced -108.5k |
| FIRST TRUST ADVISORS LP 0.03% of their portfolio | 144.7k $33.3m | Reduced -53.8k |
| Ranger Investment Management, L.P. 2.26% of their portfolio | 140.7k $32.4m | Added +20.8k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 140.5k $32.4m | Added +4.2k |
| Greenstone Partners & Co., LLC 7.24% of their portfolio | 134.2k $30.9m | Added +22.5k |
| JANUS HENDERSON GROUP PLC 0.01% of their portfolio | 131.8k $30.4m | Reduced -17.3k |
| JACOBS LEVY EQUITY MANAGEMENT, INC 0.12% of their portfolio | 131.5k $30.3m | Reduced -41.4k |
| Squarepoint Ops LLC 0.06% of their portfolio | 126.7k $29.2m | Added +25.3k |
| Caisse de depot et placement du Quebec 0.05% of their portfolio | 109.9k $25.3m | Reduced -20.9k |
| WELLS FARGO & COMPANY/MN 0.01% of their portfolio | 102.6k $23.6m | Added +770 |
| UBS Group AG 0.00% of their portfolio | 101.8k $23.4m | Added +31.7k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 94.5k $21.8m | Added +21.7k |
| RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio | 94.2k $21.7m | Added +2.4k |
| JENNISON ASSOCIATES LLC 0.01% of their portfolio | 90.2k $20.8m | Added +29.0k |
| Sellaronda Global Management LP 17.17% of their portfolio | 85.0k $19.6m | Added +5.0k |
| Russell Investments Group, Ltd. 0.02% of their portfolio | 70.4k $16.2m | Added +702 |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 68.5k $15.8m | Added +1.7k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 67.7k $15.6m | Reduced -2.7k |
| Man Group plc 0.03% of their portfolio | 66.7k $15.4m | Added +4.9k |
| RHUMBLINE ADVISERS 0.01% of their portfolio | 64.0k $14.7m | Reduced -206 |
| VICTORY CAPITAL MANAGEMENT INC 0.01% of their portfolio | 62.1k $14.3m | Reduced -7.5k |
| Watchtower Advisors, LP 8.35% of their portfolio | 61.3k $14.1m | New |
| MARSHALL WACE, LLP 0.02% of their portfolio | 57.4k $13.2m | Added +55.3k |
| BLAIR WILLIAM & CO/IL 0.04% of their portfolio | 56.3k $13.0m | Reduced -156 |
| EULAV Asset Management 0.30% of their portfolio | 55.4k $12.8m | Unchanged |
| MACQUARIE GROUP LTD 0.02% of their portfolio | 54.8k $12.6m | Reduced -251.8k |
| MILLENNIUM MANAGEMENT LLC 0.01% of their portfolio | 52.3k $12.0m | Added +34.2k |
| Nuveen, LLC 0.00% of their portfolio | 52.3k $12.0m | Reduced -72.6k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 49.0k $11.3m | Reduced -774 |
| Atika Capital Management LLC 1.07% of their portfolio | 44.5k $10.2m | Unchanged |
| WELLINGTON MANAGEMENT GROUP LLP 0.00% of their portfolio | 44.3k $10.2m | Reduced -11.0k |
| SEI INVESTMENTS CO 0.01% of their portfolio | 43.0k $9.9m | Reduced -18.8k |
| Swiss National Bank 0.01% of their portfolio | 42.5k $9.8m | Unchanged |
| MISSION WEALTH MANAGEMENT, LP 0.21% of their portfolio | 42.2k $9.7m | Reduced -11.3k |
| CANADA LIFE ASSURANCE Co 0.01% of their portfolio | 39.5k $9.1m | Reduced -1.8k |
| AXA S.A. 0.03% of their portfolio | 39.4k $9.1m | Reduced -13.4k |
| Legal & General Group Plc 0.00% of their portfolio | 36.8k $8.5m | Added +944 |
| Nicholas Investment Partners, LP 0.75% of their portfolio | 36.5k $8.4m | Reduced -6.8k |
| Verition Fund Management LLC 0.05% of their portfolio | 35.3k $8.1m | Added +25.3k |
| TFJ Management, LLC 6.12% of their portfolio | 34.0k $7.8m | Added +11.8k |
| NATIXIS ADVISORS, LLC 0.01% of their portfolio | 34.0k $7.8m | Added +10.0k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 30.2k $7.0m | Reduced -6.0k |
| JUPITER ASSET MANAGEMENT LTD 0.06% of their portfolio | 28.8k $6.6m | Added +16.5k |
| Retirement Systems of Alabama 0.02% of their portfolio | 28.2k $6.5m | Reduced -120 |
| Capital Impact Advisors, LLC 1.87% of their portfolio | 26.7k $6.2m | Added +223 |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 25.6k $5.9m | Reduced -8.0k |
| Stanley-Laman Group, Ltd. 0.88% of their portfolio | 25.6k $5.9m | New |
| Quantinno Capital Management LP 0.02% of their portfolio | 21.9k $5.0m | Added +11 |
| FRANKLIN RESOURCES INC 0.00% of their portfolio | 21.6k $5.0m | Reduced -167.4k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.01% of their portfolio | 21.3k $4.9m | Reduced -44 |
| SG Americas Securities, LLC 0.02% of their portfolio | 20.3k $4.7m | New |
| ZEVENBERGEN CAPITAL INVESTMENTS LLC 0.09% of their portfolio | 20.0k $4.6m | Unchanged |
| Advisors Capital Management, LLC 0.06% of their portfolio | 19.2k $4.4m | Added +2.0k |
| Alamar Capital Management, LLC 2.28% of their portfolio | 18.3k $4.2m | Added +6.9k |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.00% of their portfolio | 17.7k $4.1m | Reduced -1.2k |
| Melqart Asset Management (UK) Ltd 0.55% of their portfolio | 16.8k $3.9m | Added +3.2k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.01% of their portfolio | 16.8k $3.9m | Added +211 |
| CHANNEL WEALTH LLC 1.08% of their portfolio | 16.5k $3.8m | Reduced -1.3k |
| Baker Avenue Asset Management, LP 0.11% of their portfolio | 16.4k $3.8m | Reduced -5.9k |
| AZZAD ASSET MANAGEMENT INC /ADV 0.39% of their portfolio | 15.9k $3.7m | Reduced -8.2k |
| AGF MANAGEMENT LTD 0.01% of their portfolio | 14.3k $3.3m | New |
| Orion Porfolio Solutions, LLC 0.03% of their portfolio | 14.0k $3.2m | Added +249 |
| D. E. Shaw & Co., Inc. 0.00% of their portfolio | 13.7k $3.2m | Reduced -12.5k |
| Amundi 0.00% of their portfolio | 13.7k $3.2m | Unchanged |
| EFG Asset Management (North America) Corp. 0.44% of their portfolio | 13.5k $3.1m | Reduced -115 |
| MetLife Investment Management, LLC 0.02% of their portfolio | 13.4k $3.1m | Reduced -488 |
| JOHNSON INVESTMENT COUNSEL INC 0.03% of their portfolio | 13.2k $3.0m | Added +2.4k |
| Kerrisdale Advisers, LLC 1.55% of their portfolio | 12.9k $3.0m | Added +3.2k |
| STIFEL FINANCIAL CORP 0.00% of their portfolio | 11.8k $2.7m | Reduced -1.1k |
| TEACHER RETIREMENT SYSTEM OF TEXAS 0.01% of their portfolio | 11.7k $2.7m | Reduced -1.9k |