APPFOLIO INC APPF
COM CL A · Common Stock · CUSIP 03783C100 · ISIN US03783C1009
Company that offers SaaS applications for vertical markets
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersSanta Barbara, CA
- Founded2007
- Websiteappfolioinc.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($10.9m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $219.90. Options: 6 managers hold calls ($16.6m notional), 7 hold puts ($7.0m).
Trends to Q1 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 163 |
| Q4 2022 | 188 |
| Q1 2023 | 194 |
| Q2 2023 | 215 |
| Q3 2023 | 247 |
| Q4 2023 | 296 |
| Q1 2024 | 367 |
| Q2 2024 | 392 |
| Q3 2024 | 386 |
| Q4 2024 | 389 |
| Q1 2025 | 382 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2023 | 113 | 88 |
| Q3 2023 | 151 | 81 |
| Q4 2023 | 169 | 103 |
| Q1 2024 | 231 | 136 |
| Q2 2024 | 210 | 169 |
| Q3 2024 | 205 | 184 |
| Q4 2024 | 182 | 189 |
| Q1 2025 | 200 | 206 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2024 | $24.9m | $8.1m | 0.33 |
| Q3 2024 | $22.8m | $13.3m | 0.58 |
| Q4 2024 | $13.7m | $7.4m | 0.54 |
| Q1 2025 | $16.6m | $7.0m | 0.42 |
Biggest buyers
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC | New | +422.6k |
| KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC | Added | +354.1k |
| FMR LLC | Added | +248.7k |
| PRINCIPAL FINANCIAL GROUP INC | Added | +220.2k |
| JACOBS LEVY EQUITY MANAGEMENT, INC | Added | +169.0k |
| Fiera Capital Corp | New | +163.2k |
| BROWN ADVISORY INC | New | +126.4k |
| Caisse de depot et placement du Quebec | Added | +102.6k |
| WELLS FARGO & COMPANY/MN | Added | +95.1k |
| LONG WALK MANAGEMENT LP | Added | +89.3k |
Biggest sellers
| AQR CAPITAL MANAGEMENT LLC | Reduced | -471.6k |
| FULLER & THALER ASSET MANAGEMENT, INC. | Reduced | -185.1k |
| Qube Research & Technologies Ltd | Sold out | -111.1k |
| Westwind Capital | Sold out | -77.6k |
| BROWN CAPITAL MANAGEMENT LLC | Reduced | -70.2k |
| DEEPWATER ASSET MANAGEMENT, LLC | Sold out | -62.8k |
| CROSSLINK CAPITAL INC | Sold out | -61.5k |
| FRANKLIN RESOURCES INC | Reduced | -59.8k |
| VANGUARD GROUP INC | Reduced | -57.1k |
| Assenagon Asset Management S.A. | Sold out | -52.0k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $7.1m32.5k shares |
| CITADEL ADVISORS LLC | Added | $4.8m22.0k shares |
| JANE STREET GROUP, LLC | Added | $3.3m15.0k shares |
| WOLVERINE TRADING, LLC | Unchanged | $840.9k3.8k shares |
| SIMPLEX TRADING, LLC | Added | $439.0k2.0k shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $2.6m11.9k shares |
| CITADEL ADVISORS LLC | Added | $1.6m7.3k shares |
| PEAK6 LLC | Reduced | $1.0m4.7k shares |
| WOLVERINE TRADING, LLC | Reduced | $907.3k4.1k shares |
| JANE STREET GROUP, LLC | New | $637.7k2.9k shares |
| SIMPLEX TRADING, LLC | Unchanged | $153.0k700 shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| DUCA MAURICE J 13D · may seek influence filed 2026-08-13 | 21.2% |
| Schauser Klaus 13G · exempt (held before listing) filed 2025-11-14 | 11.1% |
| PRINCIPAL GLOBAL INVESTORS 13G · institution +1.3 pts · filed 2026-08-05 | 6.4% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-28 | 6.1% |
| Ashe Capital Management, LP 13G · institution +1.1 pts · filed 2025-08-14 | 5.8% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 5.0% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC)
Insider purchases and sales in Q1 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2023 | 1 | $5.8m | 0 | — | — |
| Q3 2023 | 0 | — | 1 | $174.8k | $174.8k |
| Q4 2023 | 0 | — | 2 | $2.4m | — |
| Q1 2024 | 0 | — | 5 | $18.6m | $239.1k |
| Q2 2024 | 0 | — | 7 | $43.3m | $2.7m |
| Q3 2024 | 0 | — | 2 | $1.3m | $1.3m |
| Q4 2024 | 0 | — | 4 | $9.9m | $8.6m |
| Q1 2025 | 1 | $2.9m | 2 | $974.6k | $974.6k |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-02-18 | Trigg William Shane Chief Executive Officer, director | Sold plan | $760.7k3.5k shares |
| 2025-02-14 | Wolf Alexander Director · 2021 Wolf Descendants Trust | Bought | $274.8k1.3k shares |
| 2025-02-14 | Wolf Alexander Director · 2021 Wolf Ancestor Trust | Bought | $152.7k708 shares |
| 2025-02-14 | Wolf Alexander Director · 2021 Hume Ancestor Trust | Bought | $152.7k708 shares |
| 2025-02-14 | Wolf Alexander Director · 2021 Wolf Sibling Trust | Bought | $122.1k566 shares |
| 2025-02-14 | Wolf Alexander Director · 2021 Hume Sibling Trust | Bought | $122.1k566 shares |
| 2025-02-13 | Wolf Alexander Director · 2021 Wolf Descendants Trust | Bought | $693.0k3.2k shares |
| 2025-02-13 | Wolf Alexander Director · 2021 Hume Ancestor Trust | Bought | $384.9k1.8k shares |
| 2025-02-13 | Wolf Alexander Director · 2021 Wolf Ancestor Trust | Bought | $384.9k1.8k shares |
| 2025-02-13 | Wolf Alexander Director · 2021 Hume Sibling Trust | Bought | $308.0k1.4k shares |
| 2025-02-13 | Wolf Alexander Director · 2021 Wolf Sibling Trust | Bought | $308.0k1.4k shares |
| 2025-01-23 | Mazza Matthew S Chief Legal Officer | Sold plan | $213.9k838 shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.01% of their portfolio | 2.4m $536.2m | Reduced -57.1k |
| BlackRock, Inc. 0.01% of their portfolio | 2.4m $528.8m | Reduced -4.1k |
| Ashe Capital Management, LP 22.34% of their portfolio | 1.1m $249.8m | Added +46.2k |
| FMR LLC 0.01% of their portfolio | 846.2k $186.1m | Added +248.7k |
| KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC 0.42% of their portfolio | 773.6k $170.1m | Added +354.1k |
| STATE STREET CORP 0.01% of their portfolio | 714.1k $157.0m | Added +17.2k |
| BROWN CAPITAL MANAGEMENT LLC 4.06% of their portfolio | 611.8k $134.5m | Reduced -70.2k |
| GILDER GAGNON HOWE & CO LLC 1.53% of their portfolio | 532.6k $117.1m | Reduced -40.3k |
| GEODE CAPITAL MANAGEMENT, LLC 0.01% of their portfolio | 437.1k $96.1m | Added +20.6k |
| WILLIAM BLAIR INVESTMENT MANAGEMENT, LLC 0.26% of their portfolio | 422.6k $92.9m | New |
| Nellore Capital Management LLC 12.05% of their portfolio | 402.7k $88.6m | Added +30.8k |
| PRINCIPAL FINANCIAL GROUP INC 0.05% of their portfolio | 401.9k $88.4m | Added +220.2k |
| DF DENT & CO INC 1.15% of their portfolio | 391.9k $86.2m | Reduced -22.1k |
| Invesco Ltd. 0.01% of their portfolio | 347.1k $76.3m | Added +6.5k |
| MACQUARIE GROUP LTD 0.08% of their portfolio | 306.6k $67.4m | Reduced -13.7k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.05% of their portfolio | 297.9k $65.5m | Added +64.0k |
| RENAISSANCE TECHNOLOGIES LLC 0.09% of their portfolio | 276.9k $60.9m | Added +27.0k |
| MORGAN STANLEY 0.00% of their portfolio | 267.2k $58.8m | Added +17.5k |
| NORGES BANK 0.01% of their portfolio | 258.0k $56.7m | Reduced -17.8k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 248.9k $54.7m | Added +59.5k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.07% of their portfolio | 225.5k $49.6m | Added +42.6k |
| Bank of New York Mellon Corp 0.01% of their portfolio | 208.3k $45.8m | Added +1.2k |
| FIRST TRUST ADVISORS LP 0.04% of their portfolio | 198.5k $43.7m | Added +70.1k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 193.8k $42.6m | Added +1.5k |
| FRANKLIN RESOURCES INC 0.01% of their portfolio | 189.0k $41.6m | Reduced -59.8k |
| AQR CAPITAL MANAGEMENT LLC 0.04% of their portfolio | 184.1k $39.7m | Reduced -471.6k |
| GW&K Investment Management, LLC 0.37% of their portfolio | 181.6k $39.9m | Reduced -7.0k |
| JACOBS LEVY EQUITY MANAGEMENT, INC 0.15% of their portfolio | 173.0k $38.0m | Added +169.0k |
| Fiera Capital Corp 0.13% of their portfolio | 163.2k $35.9m | New |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 159.5k $35.1m | Reduced -7.3k |
| LONG WALK MANAGEMENT LP 11.03% of their portfolio | 154.8k $34.0m | Added +89.3k |
| JANUS HENDERSON GROUP PLC 0.02% of their portfolio | 149.2k $33.0m | Added +73.4k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 136.3k $30.0m | Added +83.6k |
| Caisse de depot et placement du Quebec 0.06% of their portfolio | 130.7k $28.7m | Added +102.6k |
| BROWN ADVISORY INC 0.04% of their portfolio | 126.4k $27.8m | New |
| Nuveen, LLC 0.01% of their portfolio | 124.9k $27.5m | First filing |
| Ranger Investment Management, L.P. 1.88% of their portfolio | 119.9k $26.4m | Reduced -1.8k |
| Greenstone Partners & Co., LLC 6.52% of their portfolio | 111.7k $24.6m | Reduced -1.3k |
| WELLS FARGO & COMPANY/MN 0.01% of their portfolio | 101.9k $22.4m | Added +95.1k |
| Squarepoint Ops LLC 0.05% of their portfolio | 101.4k $22.3m | Reduced -16.8k |
| RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio | 91.7k $20.2m | Reduced -30.7k |
| Zeno Equity Partners LLP 7.06% of their portfolio | 88.8k $19.5m | Reduced -40.5k |
| Sellaronda Global Management LP 17.75% of their portfolio | 80.0k $17.6m | Added +65.0k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 72.7k $16.0m | Reduced -45.5k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 70.4k $15.5m | Added +49.5k |
| UBS Group AG 0.00% of their portfolio | 70.1k $15.4m | Added +44.6k |
| Russell Investments Group, Ltd. 0.02% of their portfolio | 69.7k $15.3m | Added +35.8k |
| VICTORY CAPITAL MANAGEMENT INC 0.02% of their portfolio | 69.6k $15.3m | Reduced -7.2k |
| LOS ANGELES CAPITAL MANAGEMENT LLC 0.07% of their portfolio | 68.1k $15.0m | Reduced -46.3k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 66.8k $14.7m | Added +51.0k |
| RHUMBLINE ADVISERS 0.01% of their portfolio | 64.2k $14.1m | Added +437 |
| SEI INVESTMENTS CO 0.02% of their portfolio | 61.8k $13.6m | Added +16.0k |
| Man Group plc 0.04% of their portfolio | 61.8k $13.6m | Reduced -2.0k |
| JENNISON ASSOCIATES LLC 0.01% of their portfolio | 61.2k $13.5m | Added +599 |
| BLAIR WILLIAM & CO/IL 0.04% of their portfolio | 56.5k $12.4m | Reduced -200 |
| EULAV Asset Management 0.30% of their portfolio | 55.4k $12.2m | Unchanged |
| WELLINGTON MANAGEMENT GROUP LLP 0.00% of their portfolio | 55.3k $12.2m | Reduced -35.6k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 54.6k $12.0m | Reduced -12.1k |
| MISSION WEALTH MANAGEMENT, LP 0.29% of their portfolio | 53.4k $11.8m | Reduced -7.4k |
| AXA S.A. 0.04% of their portfolio | 52.8k $11.6m | Added +157 |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 49.8k $10.9m | Reduced -31.1k |
| Bridgewater Associates, LP 0.05% of their portfolio | 46.4k $10.2m | Reduced -30.9k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 45.5k $10.0m | Added +8.4k |
| Atika Capital Management LLC 1.50% of their portfolio | 44.5k $9.8m | Reduced -12.8k |
| Nicholas Investment Partners, LP 0.98% of their portfolio | 43.3k $9.5m | Reduced -1.0k |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main 0.01% of their portfolio | 42.6k $9.4m | Unchanged |
| Swiss National Bank 0.01% of their portfolio | 42.5k $9.3m | Reduced -500 |
| CANADA LIFE ASSURANCE Co 0.02% of their portfolio | 41.3k $9.1m | Added +5.8k |
| CITADEL ADVISORS LLC 0.01% of their portfolio | 36.6k $8.1m | Reduced -31.7k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 36.2k $8.0m | Added +5.4k |
| Legal & General Group Plc 0.00% of their portfolio | 35.8k $7.9m | Added +1.1k |
| MARTINGALE ASSET MANAGEMENT L P 0.19% of their portfolio | 34.4k $7.6m | Added +16 |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 33.6k $7.4m | Reduced -17.1k |
| ALGERT GLOBAL LLC 0.17% of their portfolio | 31.7k $7.0m | Reduced -22.5k |
| Retirement Systems of Alabama 0.02% of their portfolio | 28.3k $6.2m | Added +225 |
| Capital Impact Advisors, LLC 2.23% of their portfolio | 26.5k $5.8m | First filing |
| D. E. Shaw & Co., Inc. 0.01% of their portfolio | 26.2k $5.8m | Reduced -12.9k |
| Corebridge Financial, Inc. 0.03% of their portfolio | 25.9k $5.7m | Reduced -457 |
| OBERNDORF WILLIAM E 6.82% of their portfolio | 24.2k $5.3m | Added +20.2k |
| AZZAD ASSET MANAGEMENT INC /ADV 0.40% of their portfolio | 24.1k $5.5m | Added +8.9k |
| NATIXIS ADVISORS, LLC 0.01% of their portfolio | 24.0k $5.3m | Reduced -637 |
| Sone Capital Management, LLC 0.51% of their portfolio | 22.7k $5.0m | New |
| Baker Avenue Asset Management, LP 0.15% of their portfolio | 22.4k $4.9m | Reduced -78 |
| TFJ Management, LLC 4.64% of their portfolio | 22.3k $4.9m | Unchanged |
| Quantinno Capital Management LP 0.03% of their portfolio | 21.9k $4.8m | New |
| Orion Portfolio Solutions, LLC 0.02% of their portfolio | 21.4k $4.9m | Added +13.8k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.01% of their portfolio | 21.3k $4.7m | Added +836 |
| ExodusPoint Capital Management, LP 0.06% of their portfolio | 21.2k $4.7m | New |
| TOWNSQUARE CAPITAL LLC 0.05% of their portfolio | 20.4k $4.5m | Added +17.9k |
| ZEVENBERGEN CAPITAL INVESTMENTS LLC 0.11% of their portfolio | 20.0k $4.4m | Reduced -950 |
| VOYA INVESTMENT MANAGEMENT LLC 0.00% of their portfolio | 19.4k $4.3m | Added +9.4k |
| LAZARD ASSET MANAGEMENT LLC 0.01% of their portfolio | 19.4k $4.3m | Reduced -9.2k |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.00% of their portfolio | 18.9k $4.2m | Added +41 |
| MILLENNIUM MANAGEMENT LLC 0.00% of their portfolio | 18.1k $4.0m | Added +12.7k |
| CHANNEL WEALTH LLC 1.22% of their portfolio | 17.8k $3.9m | Unchanged |
| Advisors Capital Management, LLC 0.06% of their portfolio | 17.2k $3.8m | Added +5.1k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.01% of their portfolio | 16.6k $3.6m | Unchanged |
| Ensign Peak Advisors, Inc 0.01% of their portfolio | 14.8k $3.2m | Reduced -8.0k |
| Edgestream Partners, L.P. 0.11% of their portfolio | 14.2k $3.1m | Reduced -2.3k |
| MetLife Investment Management, LLC 0.02% of their portfolio | 13.9k $3.1m | Reduced -119 |