APPFOLIO INC APPF
COM CL A · Common Stock · CUSIP 03783C100 · ISIN US03783C1009
Company that offers SaaS applications for vertical markets
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersSanta Barbara, CA
- Founded2007
- Websiteappfolioinc.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($5.3m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $246.72. Options: 7 managers hold calls ($13.7m notional), 7 hold puts ($7.4m).
Trends to Q4 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 163 |
| Q4 2022 | 188 |
| Q1 2023 | 194 |
| Q2 2023 | 215 |
| Q3 2023 | 247 |
| Q4 2023 | 296 |
| Q1 2024 | 367 |
| Q2 2024 | 392 |
| Q3 2024 | 386 |
| Q4 2024 | 389 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q1 2023 | 110 | 80 |
| Q2 2023 | 113 | 88 |
| Q3 2023 | 151 | 81 |
| Q4 2023 | 169 | 103 |
| Q1 2024 | 231 | 136 |
| Q2 2024 | 210 | 169 |
| Q3 2024 | 205 | 184 |
| Q4 2024 | 182 | 189 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q1 2024 | $37.0m | $34.4m | 0.93 |
| Q2 2024 | $24.9m | $8.1m | 0.33 |
| Q3 2024 | $22.8m | $13.3m | 0.58 |
| Q4 2024 | $13.7m | $7.4m | 0.54 |
Biggest buyers
| FMR LLC | Added | +536.6k |
| KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC | New | +419.5k |
| AQR CAPITAL MANAGEMENT LLC | Added | +197.7k |
| BlackRock, Inc. | Added | +184.0k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | Added | +162.5k |
| VANGUARD GROUP INC | Added | +91.2k |
| CITADEL ADVISORS LLC | New | +68.3k |
| JANUS HENDERSON GROUP PLC | Added | +66.4k |
| DEEPWATER ASSET MANAGEMENT, LLC | New | +62.8k |
| DF DENT & CO INC | Added | +62.3k |
Biggest sellers
| LORD, ABBETT & CO. LLC | Sold out | -459.3k |
| Ashe Capital Management, LP | Reduced | -307.4k |
| JPMORGAN CHASE & CO | Reduced | -241.6k |
| Driehaus Capital Management LLC | Sold out | -213.0k |
| FRED ALGER MANAGEMENT, LLC | Reduced | -169.3k |
| Baird Financial Group, Inc. | Reduced | -153.8k |
| BROWN CAPITAL MANAGEMENT LLC | Reduced | -122.6k |
| PRICE T ROWE ASSOCIATES INC /MD/ | Reduced | -99.6k |
| T. Rowe Price Investment Management, Inc. | Reduced | -77.5k |
| Jackson Square Partners, LLC | Sold out | -74.8k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $7.9m31.9k shares |
| CITADEL ADVISORS LLC | Reduced | $3.7m15.0k shares |
| WOLVERINE TRADING, LLC | Reduced | $939.5k3.8k shares |
| JANE STREET GROUP, LLC | Reduced | $616.8k2.5k shares |
| SIMPLEX TRADING, LLC | Reduced | $345.0k1.4k shares |
| GROUP ONE TRADING LLC | Added | $246.7k1.0k shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Biggest puts
| PEAK6 LLC | First filing | $2.5m10.1k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $2.2m9.1k shares |
| WOLVERINE TRADING, LLC | Added | $1.4m5.6k shares |
| CITADEL ADVISORS LLC | Reduced | $740.2k3.0k shares |
| Walleye Trading LLC | Added | $345.4k1.4k shares |
| SIMPLEX TRADING, LLC | Reduced | $172.0k700 shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| DUCA MAURICE J 13D · may seek influence filed 2026-08-13 | 21.2% |
| Schauser Klaus 13G · exempt (held before listing) filed 2025-11-14 | 11.1% |
| PRINCIPAL GLOBAL INVESTORS 13G · institution +1.3 pts · filed 2026-08-05 | 6.4% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-28 | 6.1% |
| Ashe Capital Management, LP 13G · institution +1.1 pts · filed 2025-08-14 | 5.8% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 5.0% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC)
Insider purchases and sales in Q4 2024
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q1 2023 | 0 | — | 0 | — | — |
| Q2 2023 | 1 | $5.8m | 0 | — | — |
| Q3 2023 | 0 | — | 1 | $174.8k | $174.8k |
| Q4 2023 | 0 | — | 2 | $2.4m | — |
| Q1 2024 | 0 | — | 5 | $18.6m | $239.1k |
| Q2 2024 | 0 | — | 7 | $43.3m | $2.7m |
| Q3 2024 | 0 | — | 2 | $1.3m | $1.3m |
| Q4 2024 | 0 | — | 4 | $9.9m | $8.6m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2024-12-11 | Mazza Matthew S Chief Legal Officer | Sold plan | $1.0m4.0k shares |
| 2024-12-10 | Mazza Matthew S Chief Legal Officer | Sold plan | $178.8k700 shares |
| 2024-12-06 | Trigg William Shane Chief Executive Officer, director | Sold | $1.1m4.1k shares |
| 2024-12-03 | von Blottnitz Andreas Director | Sold plan | $5.2m20.0k shares |
| 2024-12-02 | Bundy Scanlan Agnes Director | Sold | $127.7k500 shares |
| 2024-11-27 | DUCA MAURICE J 10% owner | Sold plan | $15.3k60 shares |
| 2024-11-26 | DUCA MAURICE J 10% owner | Sold plan | $711.1k2.8k shares |
| 2024-11-25 | DUCA MAURICE J 10% owner | Sold plan | $646.2k2.6k shares |
| 2024-11-22 | DUCA MAURICE J 10% owner | Sold plan | $648.5k2.7k shares |
| 2024-11-21 | DUCA MAURICE J 10% owner | Sold plan | $291.5k1.2k shares |
| 2024-11-20 | DUCA MAURICE J 10% owner · By Family Trust | Sold plan | $242.6k1.1k shares |
| 2024-11-19 | DUCA MAURICE J 10% owner · By Family Trust | Sold plan | $319.8k1.4k shares |
| 2024-11-18 | DUCA MAURICE J 10% owner · By Family Trust | Sold plan | $575.3k2.5k shares |
| 2024-11-15 | Trigg William Shane Chief Executive Officer, director | Sold plan | $804.5k3.5k shares |
| 2024-11-13 | Mazza Matthew S Chief Legal Officer | Sold plan | $1.2m5.1k shares |
| 2024-11-11 | Mazza Matthew S Chief Legal Officer | Sold plan | $212.1k926 shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q4 2024
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.01% of their portfolio | 2.5m $615.7m | Added +91.2k |
| BlackRock, Inc. 0.01% of their portfolio | 2.4m $594.3m | Added +184.0k |
| Ashe Capital Management, LP 22.12% of their portfolio | 1.1m $268.9m | Reduced -307.4k |
| STATE STREET CORP 0.01% of their portfolio | 696.9k $171.9m | Added +43.8k |
| BROWN CAPITAL MANAGEMENT LLC 3.90% of their portfolio | 682.0k $168.3m | Reduced -122.6k |
| AQR CAPITAL MANAGEMENT LLC 0.21% of their portfolio | 655.6k $161.8m | Added +197.7k |
| FMR LLC 0.01% of their portfolio | 597.5k $147.4m | Added +536.6k |
| GILDER GAGNON HOWE & CO LLC 1.52% of their portfolio | 572.9k $141.4m | Added +25.6k |
| KAYNE ANDERSON RUDNICK INVESTMENT MANAGEMENT LLC 0.24% of their portfolio | 419.5k $103.5m | New |
| GEODE CAPITAL MANAGEMENT, LLC 0.01% of their portfolio | 416.5k $102.8m | Added +3.5k |
| DF DENT & CO INC 1.29% of their portfolio | 414.0k $102.1m | Added +62.3k |
| Nellore Capital Management LLC 11.99% of their portfolio | 371.9k $91.8m | Added +58.3k |
| Invesco Ltd. 0.02% of their portfolio | 340.6k $84.0m | Reduced -66.9k |
| MACQUARIE GROUP LTD 0.09% of their portfolio | 320.4k $79.0m | Added +14.4k |
| NORGES BANK 0.01% of their portfolio | 275.8k $68.0m | Reduced -1.7k |
| RENAISSANCE TECHNOLOGIES LLC 0.09% of their portfolio | 249.9k $61.7m | Added +18.2k |
| MORGAN STANLEY 0.00% of their portfolio | 249.7k $61.6m | Added +21.1k |
| FRANKLIN RESOURCES INC 0.02% of their portfolio | 248.8k $61.4m | Added +20.2k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.05% of their portfolio | 233.9k $57.7m | Added +162.5k |
| Bank of New York Mellon Corp 0.01% of their portfolio | 207.1k $51.1m | Added +5.3k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 192.3k $47.4m | Added +28.5k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 189.4k $46.7m | Added +59.3k |
| GW&K Investment Management, LLC 0.40% of their portfolio | 188.6k $46.5m | Reduced -73.8k |
| FULLER & THALER ASSET MANAGEMENT, INC. 0.17% of their portfolio | 185.1k $45.7m | Added +15.0k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.06% of their portfolio | 182.8k $45.1m | Reduced -6.1k |
| PRINCIPAL FINANCIAL GROUP INC 0.02% of their portfolio | 181.6k $44.8m | Added +3.8k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 166.8k $41.2m | Reduced -10.0k |
| Nuveen Asset Management, LLC 0.01% of their portfolio | 141.6k $34.9m | Reduced -17.8k |
| Zeno Equity Partners LLP 9.57% of their portfolio | 129.3k $31.9m | Reduced -47.7k |
| FIRST TRUST ADVISORS LP 0.03% of their portfolio | 128.4k $31.7m | Reduced -58.4k |
| RAYMOND JAMES FINANCIAL INC 0.01% of their portfolio | 122.4k $30.2m | First filing |
| Ranger Investment Management, L.P. 1.90% of their portfolio | 121.7k $30.0m | Reduced -2.7k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.01% of their portfolio | 118.2k $29.2m | Added +502 |
| Squarepoint Ops LLC 0.07% of their portfolio | 118.2k $29.2m | Reduced -54.0k |
| LOS ANGELES CAPITAL MANAGEMENT LLC 0.11% of their portfolio | 114.5k $28.2m | Added +9.4k |
| Greenstone Partners & Co., LLC 6.55% of their portfolio | 113.1k $27.9m | Unchanged |
| Qube Research & Technologies Ltd 0.04% of their portfolio | 111.1k $27.4m | Added +40.6k |
| WELLINGTON MANAGEMENT GROUP LLP 0.00% of their portfolio | 90.8k $22.4m | Reduced -6.3k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 80.9k $20.0m | Reduced -241.6k |
| Westwind Capital 4.18% of their portfolio | 77.6k $19.1m | Added +370 |
| Bridgewater Associates, LP 0.09% of their portfolio | 77.3k $19.1m | Added +2.2k |
| VICTORY CAPITAL MANAGEMENT INC 0.02% of their portfolio | 76.9k $19.0m | Reduced -17.2k |
| JANUS HENDERSON GROUP PLC 0.01% of their portfolio | 75.8k $18.7m | Added +66.4k |
| CITADEL ADVISORS LLC 0.02% of their portfolio | 68.3k $16.9m | New |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 66.7k $16.5m | Reduced -99.6k |
| LONG WALK MANAGEMENT LP 5.79% of their portfolio | 65.5k $16.2m | Added +14.8k |
| RHUMBLINE ADVISERS 0.01% of their portfolio | 63.8k $15.7m | Reduced -175 |
| Man Group plc 0.05% of their portfolio | 63.7k $15.7m | Added +17.6k |
| DEEPWATER ASSET MANAGEMENT, LLC 5.05% of their portfolio | 62.8k $15.5m | New |
| CROSSLINK CAPITAL INC 2.11% of their portfolio | 61.5k $15.2m | New |
| MISSION WEALTH MANAGEMENT, LP 0.36% of their portfolio | 60.8k $15.0m | Reduced -850 |
| JENNISON ASSOCIATES LLC 0.01% of their portfolio | 60.6k $14.9m | Reduced -28.8k |
| JUPITER ASSET MANAGEMENT LTD 0.14% of their portfolio | 59.1k $14.6m | Reduced -16.8k |
| Atika Capital Management LLC 1.83% of their portfolio | 57.3k $14.1m | Reduced -1.7k |
| BLAIR WILLIAM & CO/IL 0.04% of their portfolio | 56.7k $14.0m | Reduced -1.8k |
| EULAV Asset Management 0.33% of their portfolio | 55.4k $13.7m | Unchanged |
| ALGERT GLOBAL LLC 0.31% of their portfolio | 54.2k $13.4m | Added +30.2k |
| CANADA PENSION PLAN INVESTMENT BOARD 0.01% of their portfolio | 53.0k $13.1m | Added +10.4k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 52.7k $13.0m | Reduced -37.2k |
| AXA S.A. 0.04% of their portfolio | 52.7k $13.0m | Added +15.2k |
| Assenagon Asset Management S.A. 0.02% of their portfolio | 52.0k $12.8m | Added +6.0k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 50.7k $12.5m | Reduced -7.7k |
| SEI INVESTMENTS CO 0.01% of their portfolio | 45.8k $11.3m | Added +3.9k |
| Nicholas Investment Partners, LP 0.96% of their portfolio | 44.3k $10.9m | Reduced -6.8k |
| Swiss National Bank 0.01% of their portfolio | 43.0k $10.6m | Added +1.5k |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main 0.01% of their portfolio | 42.6k $10.5m | Reduced -1.8k |
| D. E. Shaw & Co., Inc. 0.01% of their portfolio | 39.1k $9.7m | Reduced -2.8k |
| IEQ CAPITAL, LLC 0.09% of their portfolio | 38.0k $9.4m | Added +34.2k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 37.1k $9.2m | Reduced -37.3k |
| CANADA LIFE ASSURANCE Co 0.02% of their portfolio | 35.5k $8.8m | Reduced -4.0k |
| Legal & General Group Plc 0.00% of their portfolio | 34.7k $8.6m | Added +498 |
| MARTINGALE ASSET MANAGEMENT L P 0.21% of their portfolio | 34.3k $8.5m | Added +26.8k |
| Russell Investments Group, Ltd. 0.01% of their portfolio | 33.9k $8.4m | Added +755 |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 30.7k $7.6m | Added +3.1k |
| LAZARD ASSET MANAGEMENT LLC 0.01% of their portfolio | 28.6k $7.0m | Added +4.3k |
| Caisse de depot et placement du Quebec 0.01% of their portfolio | 28.2k $6.9m | New |
| Retirement Systems of Alabama 0.03% of their portfolio | 28.1k $6.9m | Added +114 |
| Corebridge Financial, Inc. 0.04% of their portfolio | 26.4k $6.5m | Reduced -1.1k |
| UBS Group AG 0.00% of their portfolio | 25.5k $6.3m | Added +10.5k |
| Unisphere Establishment 0.05% of their portfolio | 25.3k $6.2m | New |
| NATIXIS ADVISORS, LLC 0.01% of their portfolio | 24.6k $6.1m | Added +2.5k |
| Hillsdale Investment Management Inc. 0.30% of their portfolio | 24.2k $6.0m | Reduced -1.0k |
| Ensign Peak Advisors, Inc 0.01% of their portfolio | 22.8k $5.6m | Added +1.5k |
| Jump Financial, LLC 0.12% of their portfolio | 22.6k $5.6m | New |
| Baker Avenue Asset Management, LP 0.17% of their portfolio | 22.4k $5.5m | Added +957 |
| TFJ Management, LLC 4.95% of their portfolio | 22.3k $5.5m | First filing |
| ZEVENBERGEN CAPITAL INVESTMENTS LLC 0.11% of their portfolio | 20.9k $5.2m | Reduced -500 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 20.9k $5.2m | Reduced -8.5k |
| TEACHER RETIREMENT SYSTEM OF TEXAS 0.02% of their portfolio | 20.6k $5.1m | Added +10.2k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.01% of their portfolio | 20.5k $5.1m | Added +333 |
| FEDERATED HERMES, INC. 0.01% of their portfolio | 20.1k $5.0m | Reduced -23.7k |
| PICTON MAHONEY ASSET MANAGEMENT 0.18% of their portfolio | 19.7k $4.9m | Reduced -10.3k |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.00% of their portfolio | 18.8k $4.6m | Reduced -295 |
| BARCLAYS PLC 0.00% of their portfolio | 18.1k $4.5m | Added +8.2k |
| CHANNEL WEALTH LLC 1.43% of their portfolio | 17.8k $4.4m | Reduced -25 |
| Amundi 0.00% of their portfolio | 17.2k $4.4m | Added +16.6k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.01% of their portfolio | 16.6k $4.1m | Added +3.9k |
| Edgestream Partners, L.P. 0.17% of their portfolio | 16.5k $4.1m | New |
| Allianz Asset Management GmbH 0.01% of their portfolio | 16.5k $4.1m | Reduced -109 |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 15.8k $3.9m | Reduced -13.3k |