APPFOLIO INC APPF
COM CL A · Common Stock · CUSIP 03783C100 · ISIN US03783C1009
Company that offers SaaS applications for vertical markets
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersSanta Barbara, CA
- Founded2007
- Websiteappfolioinc.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($15.4m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $235.07. Options: 10 managers hold calls ($22.8m notional), 9 hold puts ($13.3m).
Trends to Q3 2024
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 163 |
| Q4 2022 | 188 |
| Q1 2023 | 194 |
| Q2 2023 | 215 |
| Q3 2023 | 247 |
| Q4 2023 | 296 |
| Q1 2024 | 367 |
| Q2 2024 | 392 |
| Q3 2024 | 386 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 107 | 73 |
| Q1 2023 | 110 | 80 |
| Q2 2023 | 113 | 88 |
| Q3 2023 | 151 | 81 |
| Q4 2023 | 169 | 103 |
| Q1 2024 | 231 | 136 |
| Q2 2024 | 210 | 169 |
| Q3 2024 | 205 | 184 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q4 2023 | $18.9m | $22.2m | 1.17 |
| Q1 2024 | $37.0m | $34.4m | 0.93 |
| Q2 2024 | $24.9m | $8.1m | 0.33 |
| Q3 2024 | $22.8m | $13.3m | 0.58 |
Biggest buyers
| AQR CAPITAL MANAGEMENT LLC | Added | +399.4k |
| VANGUARD GROUP INC | Added | +244.2k |
| Invesco Ltd. | Added | +88.6k |
| FIRST TRUST ADVISORS LP | Added | +66.1k |
| FMR LLC | Added | +55.3k |
| MACQUARIE GROUP LTD | Added | +54.5k |
| FRANKLIN RESOURCES INC | Added | +54.4k |
| MORGAN STANLEY | Added | +53.9k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | Added | +49.8k |
| STATE STREET CORP | Added | +49.2k |
Biggest sellers
| T. Rowe Price Investment Management, Inc. | Reduced | -182.3k |
| FRED ALGER MANAGEMENT, LLC | Reduced | -174.1k |
| Artisan Partners Limited Partnership | Sold out | -108.6k |
| BROWN CAPITAL MANAGEMENT LLC | Reduced | -105.5k |
| GOLDMAN SACHS GROUP INC | Reduced | -96.1k |
| JANE STREET GROUP, LLC | Reduced | -86.1k |
| Manchester Global Management (UK) Ltd | Sold out | -83.6k |
| MILLENNIUM MANAGEMENT LLC | Reduced | -78.7k |
| NEW YORK STATE COMMON RETIREMENT FUND | Reduced | -76.3k |
| NORTHERN TRUST CORP | Reduced | -73.9k |
Biggest calls
| CITADEL ADVISORS LLC | Reduced | $10.5m44.6k shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $8.6m36.6k shares |
| WOLVERINE TRADING, LLC | Added | $1.6m6.7k shares |
| JANE STREET GROUP, LLC | Added | $1.1m4.7k shares |
| MILLENNIUM MANAGEMENT LLC | Reduced | $423.7k1.8k shares |
| SIMPLEX TRADING, LLC | Reduced | $400.0k1.7k shares |
| Walleye Trading LLC | Reduced | $188.3k800 shares |
| GROUP ONE TRADING LLC | New | $23.5k100 shares |
| OSAIC HOLDINGS, INC. | New | $102 shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $5.2m21.9k shares |
| CITADEL ADVISORS LLC | Added | $2.4m10.0k shares |
| JANE STREET GROUP, LLC | New | $2.2m9.4k shares |
| Twin Tree Management, LP | Unchanged | $1.8m7.5k shares |
| WOLVERINE TRADING, LLC | Reduced | $1.1m4.6k shares |
| SIMPLEX TRADING, LLC | Added | $447.0k1.9k shares |
| GROUP ONE TRADING LLC | New | $235.4k1.0k shares |
| Walleye Trading LLC | Reduced | $94.2k400 shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| DUCA MAURICE J 13D · may seek influence filed 2026-08-13 | 21.2% |
| Schauser Klaus 13G · exempt (held before listing) filed 2025-11-14 | 11.1% |
| PRINCIPAL GLOBAL INVESTORS 13G · institution +1.3 pts · filed 2026-08-05 | 6.4% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-28 | 6.1% |
| Ashe Capital Management, LP 13G · institution +1.1 pts · filed 2025-08-14 | 5.8% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 5.0% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC)
Insider purchases and sales in Q3 2024
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2022 | 0 | — | 1 | $58.1k | — |
| Q1 2023 | 0 | — | 0 | — | — |
| Q2 2023 | 1 | $5.8m | 0 | — | — |
| Q3 2023 | 0 | — | 1 | $174.8k | $174.8k |
| Q4 2023 | 0 | — | 2 | $2.4m | — |
| Q1 2024 | 0 | — | 5 | $18.6m | $239.1k |
| Q2 2024 | 0 | — | 7 | $43.3m | $2.7m |
| Q3 2024 | 0 | — | 2 | $1.3m | $1.3m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2024-09-25 | DUCA MAURICE J 10% owner | Sold plan | $306.9k1.3k shares |
| 2024-09-24 | DUCA MAURICE J 10% owner | Sold plan | $522.0k2.2k shares |
| 2024-09-23 | DUCA MAURICE J 10% owner | Sold plan | $434.2k1.8k shares |
| 2024-09-20 | DUCA MAURICE J 10% owner | Sold plan | $631.9k2.7k shares |
| 2024-09-19 | DUCA MAURICE J 10% owner | Sold plan | $351.6k1.5k shares |
| 2024-09-18 | DUCA MAURICE J 10% owner | Sold plan | $46.4k200 shares |
| 2024-08-30 | DUCA MAURICE J 10% owner | Sold plan | $529.9k2.3k shares |
| 2024-08-29 | DUCA MAURICE J 10% owner | Sold plan | $373.4k1.6k shares |
| 2024-08-28 | DUCA MAURICE J 10% owner | Sold plan | $116.3k500 shares |
| 2024-08-27 | DUCA MAURICE J 10% owner | Sold plan | $233.0k1.0k shares |
| 2024-08-26 | DUCA MAURICE J 10% owner | Sold plan | $697.1k3.0k shares |
| 2024-08-16 | Trigg William Shane Chief Executive Officer, director | Sold plan | $766.6k3.5k shares |
| 2024-08-15 | Mazza Matthew S Chief Legal Officer | Sold plan | $524.5k2.4k shares |
| 2024-07-30 | DUCA MAURICE J 10% owner | Sold plan | $23.4k100 shares |
| 2024-07-29 | DUCA MAURICE J 10% owner | Sold plan | $46.5k200 shares |
| 2024-07-26 | DUCA MAURICE J 10% owner | Sold plan | $2.8m11.6k shares |
| 2024-07-25 | DUCA MAURICE J 10% owner | Sold plan | $2.7m10.4k shares |
| 2024-07-24 | DUCA MAURICE J 10% owner | Sold plan | $1.2m4.5k shares |
| 2024-07-23 | DUCA MAURICE J 10% owner | Sold plan | $1.4m5.1k shares |
| 2024-07-22 | Schauser Klaus 10% owner · By 1206 Family Trust | Sold plan | $270.0k1.0k shares |
| 2024-07-12 | Schauser Klaus 10% owner · By 1206 Family Trust | Sold plan | $260.0k1.0k shares |
| 2024-07-08 | DUCA MAURICE J 10% owner · By Family Trust | Sold plan | $221.5k876 shares |
| 2024-07-05 | DUCA MAURICE J 10% owner · By Family Trust | Sold plan | $523.2k2.1k shares |
| 2024-07-03 | DUCA MAURICE J 10% owner · By Family Trust | Sold plan | $730.8k2.9k shares |
| 2024-07-02 | DUCA MAURICE J 10% owner · By Family Trust | Sold plan | $1.1m4.5k shares |
| 2024-07-01 | DUCA MAURICE J 10% owner · By Family Trust | Sold plan | $729.5k3.0k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q3 2024
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.01% of their portfolio | 2.4m $566.0m | Added +244.2k |
| BlackRock, Inc. 0.01% of their portfolio | 2.2m $523.7m | First filing |
| Ashe Capital Management, LP 26.20% of their portfolio | 1.4m $328.9m | Unchanged |
| BROWN CAPITAL MANAGEMENT LLC 4.08% of their portfolio | 804.6k $189.4m | Reduced -105.5k |
| STATE STREET CORP 0.01% of their portfolio | 653.1k $153.7m | Added +49.2k |
| GILDER GAGNON HOWE & CO LLC 1.54% of their portfolio | 547.4k $128.8m | Reduced -12.6k |
| LORD, ABBETT & CO. LLC 0.34% of their portfolio | 459.3k $108.1m | Reduced -44.9k |
| AQR CAPITAL MANAGEMENT LLC 0.15% of their portfolio | 457.9k $107.2m | Added +399.4k |
| GEODE CAPITAL MANAGEMENT, LLC 0.01% of their portfolio | 413.0k $97.3m | Added +32.7k |
| Invesco Ltd. 0.02% of their portfolio | 407.5k $95.9m | Added +88.6k |
| DF DENT & CO INC 1.01% of their portfolio | 351.7k $82.8m | Added +32.2k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 322.6k $75.9m | Added +10.2k |
| Nellore Capital Management LLC 10.06% of their portfolio | 313.6k $73.8m | Added +34.2k |
| MACQUARIE GROUP LTD 0.08% of their portfolio | 306.0k $72.0m | Added +54.5k |
| NORGES BANK 0.01% of their portfolio | 277.4k $65.3m | Added +15.7k |
| GW&K Investment Management, LLC 0.53% of their portfolio | 262.5k $61.8m | Reduced -11.6k |
| RENAISSANCE TECHNOLOGIES LLC 0.08% of their portfolio | 231.7k $54.5m | Added +12.7k |
| FRANKLIN RESOURCES INC 0.01% of their portfolio | 228.7k $51.8m | Added +54.4k |
| MORGAN STANLEY 0.00% of their portfolio | 228.6k $53.8m | Added +53.9k |
| Driehaus Capital Management LLC 0.43% of their portfolio | 213.0k $50.1m | Reduced -14.6k |
| Bank of New York Mellon Corp 0.01% of their portfolio | 201.9k $47.5m | Reduced -39.9k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.06% of their portfolio | 188.9k $44.5m | Reduced -76.3k |
| FIRST TRUST ADVISORS LP 0.04% of their portfolio | 186.9k $44.0m | Added +66.1k |
| FRED ALGER MANAGEMENT, LLC 0.21% of their portfolio | 184.8k $43.5m | Reduced -174.1k |
| PRINCIPAL FINANCIAL GROUP INC 0.02% of their portfolio | 177.8k $41.9m | Added +24.7k |
| Zeno Equity Partners LLP 11.63% of their portfolio | 176.9k $41.6m | Added +4.4k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 176.8k $41.6m | Added +24.1k |
| Squarepoint Ops LLC 0.13% of their portfolio | 172.2k $40.5m | Reduced -12.9k |
| FULLER & THALER ASSET MANAGEMENT, INC. 0.16% of their portfolio | 170.2k $40.1m | Added +22.2k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 166.3k $39.2m | Reduced -73.9k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 163.8k $38.6m | Reduced -73.9k |
| Nuveen Asset Management, LLC 0.01% of their portfolio | 159.5k $37.5m | Reduced -8.6k |
| Baird Financial Group, Inc. 0.07% of their portfolio | 156.0k $36.7m | Reduced -22.7k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 130.1k $30.6m | Added +46.0k |
| Ranger Investment Management, L.P. 1.88% of their portfolio | 124.4k $29.3m | Added +38.5k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.01% of their portfolio | 117.7k $27.7m | Added +841 |
| Greenstone Partners & Co., LLC 9.29% of their portfolio | 113.1k $26.6m | Unchanged |
| EAGLE ASSET MANAGEMENT INC 0.13% of their portfolio | 108.4k $24.7m | Reduced -9.3k |
| LOS ANGELES CAPITAL MANAGEMENT LLC 0.10% of their portfolio | 105.1k $24.7m | Reduced -4.8k |
| WELLINGTON MANAGEMENT GROUP LLP 0.00% of their portfolio | 97.1k $22.9m | Reduced -8.1k |
| VICTORY CAPITAL MANAGEMENT INC 0.02% of their portfolio | 94.0k $22.1m | Reduced -6.3k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 89.9k $21.2m | Added +32.0k |
| JENNISON ASSOCIATES LLC 0.01% of their portfolio | 89.4k $21.0m | Added +3.9k |
| T. Rowe Price Investment Management, Inc. 0.01% of their portfolio | 86.1k $20.3m | Reduced -182.3k |
| Westwind Capital 4.41% of their portfolio | 77.2k $18.2m | Reduced -72.0k |
| JUPITER ASSET MANAGEMENT LTD 0.16% of their portfolio | 75.9k $17.9m | Added +36.3k |
| Bridgewater Associates, LP 0.10% of their portfolio | 75.1k $17.7m | Added +9.8k |
| Jackson Square Partners, LLC 1.52% of their portfolio | 74.8k $17.6m | Reduced -7.9k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 74.4k $17.5m | Added +48.0k |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.01% of their portfolio | 71.4k $16.8m | Added +49.8k |
| Qube Research & Technologies Ltd 0.03% of their portfolio | 70.4k $16.6m | Added +22.6k |
| WCM INVESTMENT MANAGEMENT, LLC 0.04% of their portfolio | 69.3k $16.3m | Reduced -19.3k |
| RHUMBLINE ADVISERS 0.01% of their portfolio | 64.0k $15.1m | Added +3.0k |
| MISSION WEALTH MANAGEMENT, LP 0.36% of their portfolio | 61.7k $14.5m | Reduced -39.3k |
| FMR LLC 0.00% of their portfolio | 60.9k $14.3m | Added +55.3k |
| 12 West Capital Management LP 1.45% of their portfolio | 60.0k $14.1m | Reduced -20.0k |
| Atika Capital Management LLC 1.49% of their portfolio | 59.0k $13.9m | Unchanged |
| BLAIR WILLIAM & CO/IL 0.04% of their portfolio | 58.5k $13.8m | Reduced -2.3k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 58.4k $13.7m | Reduced -3.6k |
| EULAV Asset Management 0.32% of their portfolio | 55.4k $13.1m | Added +16.0k |
| Nicholas Investment Partners, LP 1.10% of their portfolio | 51.1k $12.0m | Added +2.6k |
| Insight Holdings Group, LLC 0.52% of their portfolio | 51.1k $12.0m | Reduced -35.4k |
| LONG WALK MANAGEMENT LP 4.94% of their portfolio | 50.8k $11.9m | Reduced -38.8k |
| Man Group plc 0.03% of their portfolio | 46.1k $10.9m | Added +2.4k |
| Assenagon Asset Management S.A. 0.02% of their portfolio | 46.0k $10.8m | Added +25.6k |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main 0.01% of their portfolio | 44.4k $10.4m | New |
| FEDERATED HERMES, INC. 0.02% of their portfolio | 43.8k $10.3m | Added +17 |
| CANADA PENSION PLAN INVESTMENT BOARD 0.01% of their portfolio | 42.6k $10.0m | Added +27.8k |
| D. E. Shaw & Co., Inc. 0.01% of their portfolio | 41.9k $9.9m | Reduced -13.0k |
| SEI INVESTMENTS CO 0.01% of their portfolio | 41.9k $9.9m | Added +3.6k |
| Swiss National Bank 0.01% of their portfolio | 41.5k $9.8m | Added +800 |
| Moran Wealth Management, LLC 0.29% of their portfolio | 40.3k $9.5m | Added +858 |
| CANADA LIFE ASSURANCE Co 0.02% of their portfolio | 39.5k $9.3m | Reduced -1.5k |
| BURNEY CO/ 0.32% of their portfolio | 38.2k $9.0m | Added +28.2k |
| AXA S.A. 0.03% of their portfolio | 37.5k $8.8m | Added +27.2k |
| Legal & General Group Plc 0.00% of their portfolio | 34.2k $8.1m | Added +2.6k |
| PRUDENTIAL FINANCIAL INC 0.01% of their portfolio | 34.1k $8.0m | Reduced -36.2k |
| Russell Investments Group, Ltd. 0.01% of their portfolio | 33.1k $7.8m | Reduced -5.7k |
| CASTLEARK MANAGEMENT LLC 0.29% of their portfolio | 30.5k $7.2m | Reduced -1.1k |
| PICTON MAHONEY ASSET MANAGEMENT 0.27% of their portfolio | 30.0k $7.1m | Added +5.9k |
| Trexquant Investment LP 0.09% of their portfolio | 29.5k $6.9m | Added +323 |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 29.4k $6.9m | Reduced -3.2k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 29.1k $6.8m | Reduced -96.1k |
| Retirement Systems of Alabama 0.02% of their portfolio | 27.9k $6.6m | Added +2.0k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 27.6k $6.5m | Added +1.2k |
| Point72 Asset Management, L.P. 0.02% of their portfolio | 27.5k $6.5m | New |
| Corebridge Financial, Inc. 0.03% of their portfolio | 27.5k $6.5m | Added +650 |
| NEXT CENTURY GROWTH INVESTORS LLC 0.50% of their portfolio | 26.1k $6.2m | Reduced -11.9k |
| Hillsdale Investment Management Inc. 0.46% of their portfolio | 25.2k $5.9m | Reduced -772 |
| Allspring Global Investments Holdings, LLC 0.01% of their portfolio | 24.6k $5.8m | Added +7.2k |
| LAZARD ASSET MANAGEMENT LLC 0.01% of their portfolio | 24.3k $5.7m | Added +15.9k |
| ALGERT GLOBAL LLC 0.15% of their portfolio | 24.0k $5.6m | Added +4.9k |
| NATIXIS ADVISORS, LLC 0.01% of their portfolio | 22.1k $5.2m | Added +3.5k |
| Baker Avenue Asset Management, LP 0.16% of their portfolio | 21.5k $5.1m | Added +3.0k |
| ZEVENBERGEN CAPITAL INVESTMENTS LLC 0.11% of their portfolio | 21.4k $5.0m | Reduced -1.0k |
| Ensign Peak Advisors, Inc 0.01% of their portfolio | 21.3k $5.0m | Added +6.3k |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 20.2k $4.7m | Added +17.1k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.01% of their portfolio | 20.2k $4.8m | Reduced -97 |
| Pier Capital, LLC 0.66% of their portfolio | 19.9k $4.7m | Reduced -18.2k |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.00% of their portfolio | 19.1k $4.5m | Added +962 |