APPFOLIO INC APPF
COM CL A · Common Stock · CUSIP 03783C100 · ISIN US03783C1009
Company that offers SaaS applications for vertical markets
- SectorTechnology
- IndustryServices-Prepackaged Software
- HeadquartersSanta Barbara, CA
- Founded2007
- Websiteappfolioinc.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($5.4m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $182.73. Options: 8 managers hold calls ($19.9m notional), 8 hold puts ($5.5m).
Trends to Q3 2023
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 163 |
| Q4 2022 | 188 |
| Q1 2023 | 194 |
| Q2 2023 | 215 |
| Q3 2023 | 247 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q4 2022 | 107 | 73 |
| Q1 2023 | 110 | 80 |
| Q2 2023 | 113 | 88 |
| Q3 2023 | 151 | 81 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q4 2022 | $5.7m | $895.7k | 0.16 |
| Q1 2023 | $9.2m | $572.6k | 0.06 |
| Q2 2023 | $17.2m | $1.0m | 0.06 |
| Q3 2023 | $19.9m | $5.5m | 0.28 |
Biggest buyers
| LORD, ABBETT & CO. LLC | New | +362.1k |
| PRICE T ROWE ASSOCIATES INC /MD/ | Added | +167.7k |
| MORGAN STANLEY | Added | +102.0k |
| FULLER & THALER ASSET MANAGEMENT, INC. | New | +75.0k |
| FRED ALGER MANAGEMENT, LLC | Added | +62.3k |
| FEDERATED HERMES, INC. | Added | +61.6k |
| TWO SIGMA ADVISERS, LP | Added | +59.4k |
| PRUDENTIAL FINANCIAL INC | Added | +55.7k |
| Nuveen Asset Management, LLC | Added | +53.7k |
| VANGUARD GROUP INC | Added | +46.8k |
Biggest sellers
| Echo Street Capital Management LLC | Reduced | -754.7k |
| BROWN CAPITAL MANAGEMENT LLC | Reduced | -183.4k |
| Shannon River Fund Management LLC | Sold out | -54.9k |
| DYNAMO INTERNACIONAL GESTAO DE RECURSOS LTDA. | Reduced | -36.7k |
| LONG WALK MANAGEMENT LP | Reduced | -34.5k |
| FIRST TRUST ADVISORS LP | Reduced | -30.2k |
| Man Group plc | Sold out | -21.5k |
| NEW YORK STATE COMMON RETIREMENT FUND | Reduced | -20.6k |
| Bank of New York Mellon Corp | Reduced | -19.4k |
| SIMPLEX TRADING, LLC | Sold out | -16.2k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $6.2m34.2k shares |
| CITADEL ADVISORS LLC | Reduced | $4.9m26.7k shares |
| PEAK6 Investments LLC | Added | $3.1m16.8k shares |
| SIMPLEX TRADING, LLC | New | $3.0m16.7k shares |
| Walleye Trading LLC | Added | $1.6m8.9k shares |
| WOLVERINE TRADING, LLC | New | $529.6k2.9k shares |
| Walleye Capital LLC | New | $474.8k2.6k shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $2.8m15.4k shares |
| CITADEL ADVISORS LLC | Added | $1.6m8.6k shares |
| JANE STREET GROUP, LLC | New | $566.2k3.1k shares |
| PEAK6 Investments LLC | New | $383.5k2.1k shares |
| GROUP ONE TRADING LLC | New | $73.1k400 shares |
| Walleye Trading LLC | Added | $73.1k400 shares |
| Walleye Capital LLC | New | $54.8k300 shares |
| CONCOURSE FINANCIAL GROUP SECURITIES, INC. | Unchanged | $00 shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| DUCA MAURICE J 13D · may seek influence filed 2026-08-13 | 21.2% |
| Schauser Klaus 13G · exempt (held before listing) filed 2025-11-14 | 11.1% |
| PRINCIPAL GLOBAL INVESTORS 13G · institution +1.3 pts · filed 2026-08-05 | 6.4% |
| VANGUARD PORTFOLIO MANAGEMENT LLC 13G · institution new · filed 2026-04-28 | 6.1% |
| Ashe Capital Management, LP 13G · institution +1.1 pts · filed 2025-08-14 | 5.8% |
| VANGUARD CAPITAL MANAGEMENT LLC 13G · institution new · filed 2026-04-29 | 5.0% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26; now reported by VANGUARD PORTFOLIO MANAGEMENT LLC)
Insider purchases and sales in Q3 2023
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q4 2021 | 1 | $9.5m | 3 | $10.6m | — |
| Q1 2022 | 0 | — | 0 | — | — |
| Q2 2022 | 0 | — | 3 | $1.7m | — |
| Q3 2022 | 0 | — | 3 | $11.7m | — |
| Q4 2022 | 0 | — | 1 | $58.1k | — |
| Q1 2023 | 0 | — | 0 | — | — |
| Q2 2023 | 1 | $5.8m | 0 | — | — |
| Q3 2023 | 0 | — | 1 | $174.8k | $174.8k |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2023-08-21 | KERR JANET Director · By Trust | Sold plan | $43.1k250 shares |
| 2023-08-04 | KERR JANET Director · By Trust | Sold plan | $131.7k750 shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q3 2023
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.01% of their portfolio | 2.0m $365.6m | Added +46.8k |
| BROWN CAPITAL MANAGEMENT LLC 5.07% of their portfolio | 1.8m $330.7m | Reduced -183.4k |
| Ashe Capital Management, LP 24.87% of their portfolio | 1.6m $299.4m | Unchanged |
| BlackRock Inc. 0.01% of their portfolio | 1.6m $283.1m | Added +26.0k |
| Echo Street Capital Management LLC 1.47% of their portfolio | 862.7k $157.6m | Reduced -754.7k |
| FRED ALGER MANAGEMENT, LLC 0.60% of their portfolio | 572.0k $104.5m | Added +62.3k |
| STATE STREET CORP 0.00% of their portfolio | 419.6k $76.6m | Added +3.9k |
| GILDER GAGNON HOWE & CO LLC 1.13% of their portfolio | 406.0k $74.2m | Added +19.5k |
| GEODE CAPITAL MANAGEMENT, LLC 0.01% of their portfolio | 405.6k $74.1m | Added +20.1k |
| DF DENT & CO INC 0.97% of their portfolio | 363.9k $66.5m | Reduced -4.7k |
| LORD, ABBETT & CO. LLC 0.12% of their portfolio | 362.1k $66.1m | New |
| GW&K Investment Management, LLC 0.63% of their portfolio | 344.2k $62.9m | Added +2.1k |
| NEW YORK STATE COMMON RETIREMENT FUND 0.08% of their portfolio | 315.0k $57.5m | Reduced -20.6k |
| Nellore Capital Management LLC 10.70% of their portfolio | 311.4k $56.9m | Unchanged |
| 12 West Capital Management LP 4.96% of their portfolio | 300.0k $54.8m | Unchanged |
| DYNAMO INTERNACIONAL GESTAO DE RECURSOS LTDA. 4.16% of their portfolio | 211.9k $38.7m | Reduced -36.7k |
| MORGAN STANLEY 0.00% of their portfolio | 206.8k $37.8m | Added +102.0k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 202.3k $37.0m | Added +2.2k |
| Insight Holdings Group, LLC 0.92% of their portfolio | 193.3k $35.3m | Added +3.7k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.00% of their portfolio | 173.6k $31.7m | Added +167.7k |
| Driehaus Capital Management LLC 0.40% of their portfolio | 169.1k $30.9m | Added +35.2k |
| NORGES BANK 0.01% of their portfolio | 163.4k $29.8m | Added +11.2k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 150.1k $27.4m | Added +7.1k |
| Ranger Investment Management, L.P. 1.76% of their portfolio | 144.8k $26.4m | Reduced -5.2k |
| Nuveen Asset Management, LLC 0.01% of their portfolio | 138.2k $25.2m | Added +53.7k |
| RENAISSANCE TECHNOLOGIES LLC 0.04% of their portfolio | 135.5k $24.7m | Added +18.3k |
| Bank of New York Mellon Corp 0.01% of their portfolio | 134.8k $24.6m | Reduced -19.4k |
| EAGLE ASSET MANAGEMENT INC 0.14% of their portfolio | 131.3k $24.0m | Added +1.5k |
| PRUDENTIAL FINANCIAL INC 0.04% of their portfolio | 127.7k $23.3m | Added +55.7k |
| FIRST TRUST ADVISORS LP 0.03% of their portfolio | 126.3k $23.1m | Reduced -30.2k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 114.6k $20.9m | Added +3.3k |
| Greenstone Partners & Co., LLC 13.67% of their portfolio | 113.1k $20.6m | Unchanged |
| Atika Capital Management LLC 2.17% of their portfolio | 83.5k $15.2m | Added +20.0k |
| FULLER & THALER ASSET MANAGEMENT, INC. 0.08% of their portfolio | 75.0k $13.7m | New |
| LONG WALK MANAGEMENT LP 10.12% of their portfolio | 75.0k $13.7m | Reduced -34.5k |
| FEDERATED HERMES, INC. 0.04% of their portfolio | 74.2k $13.5m | Added +61.6k |
| TWO SIGMA ADVISERS, LP 0.03% of their portfolio | 74.1k $13.5m | Added +59.4k |
| Invesco Ltd. 0.00% of their portfolio | 68.6k $12.5m | Added +8.2k |
| TWO SIGMA INVESTMENTS, LP 0.03% of their portfolio | 68.2k $12.5m | Added +42.6k |
| BLAIR WILLIAM & CO/IL 0.05% of their portfolio | 65.2k $11.9m | Reduced -918 |
| Quadrature Capital Ltd 0.19% of their portfolio | 51.3k $9.4m | Added +22.4k |
| Russell Investments Group, Ltd. 0.02% of their portfolio | 50.0k $9.1m | Reduced -6.5k |
| GOLDMAN SACHS GROUP INC 0.00% of their portfolio | 48.9k $8.9m | Added +9.3k |
| MISSION WEALTH MANAGEMENT, LP 0.32% of their portfolio | 46.8k $8.5m | Unchanged |
| Ancora Advisors LLC 0.21% of their portfolio | 42.0k $7.7m | New |
| Swiss National Bank 0.01% of their portfolio | 41.1k $7.5m | Added +600 |
| Pier Capital, LLC 1.21% of their portfolio | 41.0k $7.5m | Reduced -15.6k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 38.3k $7.0m | Added +3.6k |
| CANADA LIFE ASSURANCE Co 0.02% of their portfolio | 38.1k $6.9m | Reduced -5.3k |
| POLEN CAPITAL MANAGEMENT LLC 0.02% of their portfolio | 34.7k $6.3m | Reduced -5.3k |
| BANK OF AMERICA CORP /DE/ 0.00% of their portfolio | 34.2k $6.2m | Added +2.2k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 33.5k $6.1m | Reduced -15.7k |
| MILLENNIUM MANAGEMENT LLC 0.01% of their portfolio | 33.2k $6.1m | Added +7.5k |
| Nicholas Investment Partners, LP 0.43% of their portfolio | 31.4k $5.7m | Added +7.0k |
| MARSHALL WACE, LLP 0.01% of their portfolio | 29.8k $5.5m | Added +17.2k |
| NEXT CENTURY GROWTH INVESTORS LLC 0.58% of their portfolio | 29.3k $5.4m | Added +12.2k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 28.9k $5.3m | Added +11.5k |
| Qube Research & Technologies Ltd 0.02% of their portfolio | 27.9k $5.1m | Added +12.5k |
| RHUMBLINE ADVISERS 0.01% of their portfolio | 27.5k $5.0m | Added +319 |
| CASTLEARK MANAGEMENT LLC 0.25% of their portfolio | 26.7k $4.9m | New |
| Hillsdale Investment Management Inc. 0.43% of their portfolio | 25.9k $4.7m | Added +50 |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.02% of their portfolio | 24.8k $4.5m | New |
| ACADIAN ASSET MANAGEMENT LLC 0.02% of their portfolio | 24.4k $4.4m | Added +23.1k |
| ALLIANCEBERNSTEIN L.P. 0.00% of their portfolio | 23.9k $4.4m | Reduced -472 |
| Lisanti Capital Growth, LLC 0.68% of their portfolio | 23.5k $4.3m | New |
| Cubist Systematic Strategies, LLC 0.05% of their portfolio | 23.4k $4.3m | Added +9.3k |
| CREDIT SUISSE AG/ 0.00% of their portfolio | 23.1k $4.2m | Reduced -770 |
| BNP PARIBAS FINANCIAL MARKETS 0.01% of their portfolio | 22.6k $4.1m | Added +13.7k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.01% of their portfolio | 20.8k $3.8m | Reduced -2.0k |
| CITADEL ADVISORS LLC 0.00% of their portfolio | 20.0k $3.6m | Added +13.2k |
| ClariVest Asset Management LLC 0.19% of their portfolio | 19.2k $3.5m | Added +9.1k |
| Legal & General Group Plc 0.00% of their portfolio | 19.0k $3.5m | Added +173 |
| AQR CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 18.8k $3.4m | Added +4.6k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 18.5k $3.4m | Reduced -1.2k |
| Baker Avenue Asset Management, LP 0.17% of their portfolio | 18.2k $3.3m | Reduced -3.7k |
| D. E. Shaw & Co., Inc. 0.01% of their portfolio | 18.0k $3.3m | Reduced -15.0k |
| NATIXIS ADVISORS, LLC 0.01% of their portfolio | 17.6k $3.2m | Added +38 |
| Assenagon Asset Management S.A. 0.01% of their portfolio | 17.2k $3.1m | New |
| DARK FOREST CAPITAL MANAGEMENT LP 0.25% of their portfolio | 16.6k $3.0m | Added +5.4k |
| Empowered Funds, LLC 0.09% of their portfolio | 16.0k $2.9m | New |
| PUTNAM INVESTMENTS LLC 0.00% of their portfolio | 14.8k $2.7m | New |
| Bridgewater Associates, LP 0.02% of their portfolio | 14.5k $2.6m | Reduced -1.8k |
| State of New Jersey Common Pension Fund D 0.01% of their portfolio | 13.0k $2.4m | Reduced -3.7k |
| UBS Group AG 0.00% of their portfolio | 12.2k $2.2m | Added +318 |
| ALGERT GLOBAL LLC 0.10% of their portfolio | 12.1k $2.2m | New |
| Graham Capital Management, L.P. 0.06% of their portfolio | 11.1k $2.0m | New |
| LOS ANGELES CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 10.8k $2.0m | Added +2.2k |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE 0.00% of their portfolio | 10.5k $1.9m | Added +2.7k |
| Walleye Capital LLC 0.03% of their portfolio | 10.4k $1.9m | New |
| Orion Porfolio Solutions, LLC 0.02% of their portfolio | 10.4k $1.9m | Reduced -763 |
| Orion Portfolio Solutions, LLC 0.02% of their portfolio | 10.4k $1.9m | Reduced -763 |
| MetLife Investment Management, LLC 0.01% of their portfolio | 10.2k $1.9m | Unchanged |
| DEUTSCHE BANK AG\ 0.00% of their portfolio | 10.2k $1.9m | Added +1.2k |
| Advisors Capital Management, LLC 0.05% of their portfolio | 10.1k $1.8m | Reduced -1.1k |
| MACKENZIE FINANCIAL CORP 0.00% of their portfolio | 9.9k $1.8m | Added +2.2k |
| Cavalier Investments, LLC 0.69% of their portfolio | 9.7k $1.8m | Added +350 |
| AMERICAN INTERNATIONAL GROUP, INC. 0.01% of their portfolio | 9.6k $1.8m | Added +340 |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 9.4k $1.7m | Reduced -3.6k |
| JANUS HENDERSON GROUP PLC 0.00% of their portfolio | 9.2k $1.7m | Added +1 |
| FRANKLIN RESOURCES INC 0.00% of their portfolio | 9.2k $1.7m | Reduced -58 |