Vault-13

AMPLIFY ETF TR IPAY

AMPLIFY DGTL PAY · ETP · CUSIP 032108656

67 institutional holders -8 vs Q1 2026
644,145644.1k shares reported held*
$36.0mreported value*
10 new 2 added 30 reduced 15 sold out net sold ≈ $9.3m (-337.5k shares)

* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $55.91. Options: 1 managers hold calls ($474.8k notional), 2 hold puts ($562.4k).

Trends to Q2 2026

Institutional holders

Managers reporting a position, each quarter

050100Q1 24: 75Q2 24: 79Q3 24: 77Q4 24: 87Q1 25: 89Q2 25: 85Q3 25: 83Q4 25: 80Q1 26: 75Q2 26: 6767Q1 24Q3 24Q1 25Q3 25Q1 26Q2 26
Numbers
QuarterHolders
Q1 202475
Q2 202479
Q3 202477
Q4 202487
Q1 202589
Q2 202585
Q3 202583
Q4 202580
Q1 202675
Q2 202667

Buyers vs sellers

Managers adding to or starting a position, vs cutting or selling out

Bought or addedCut or sold out
1000100Q3 24: 18 bought or addedQ3 24: 51 cut or sold outQ4 24: 37 bought or addedQ4 24: 32 cut or sold outQ4 24Q1 25: 23 bought or addedQ1 25: 41 cut or sold outQ2 25: 22 bought or addedQ2 25: 39 cut or sold outQ2 25Q3 25: 20 bought or addedQ3 25: 45 cut or sold outQ4 25: 26 bought or addedQ4 25: 44 cut or sold outQ4 25Q1 26: 30 bought or addedQ1 26: 40 cut or sold outQ2 26: 12 bought or addedQ2 26: 45 cut or sold outQ2 26
Numbers
QuarterBought or addedCut or sold out
Q3 20241851
Q4 20243732
Q1 20252341
Q2 20252239
Q3 20252045
Q4 20252644
Q1 20263040
Q2 20261245

Calls vs puts

Options held, notional value, last 4 quarters. P/C = puts ÷ calls

CallsPuts
$0$200k$400k$600k$800kQ3 25 calls: $542.5kQ3 25 puts: $0Q3 25P/C 0.00Q4 25 calls: $0Q4 25 puts: $0Q4 25P/C —Q1 26 calls: $0Q1 26 puts: $612.0kQ1 26P/C —Q2 26 calls: $474.8kQ2 26 puts: $562.4kQ2 26P/C 1.18
Numbers
QuarterCallsPutsP/C
Q3 2025$542.5k$00.00
Q4 2025$0$0—
Q1 2026$0$612.0k—
Q2 2026$474.8k$562.4k1.18

Biggest buyers

Biggest sellers

SAVA PENZISKO DRUSHTVO A.D. SKOPJE Reduced -172,529-172.5k
Financial Engines Advisors L.L.C. Reduced -59,242-59.2k
GTS SECURITIES LLC Reduced -19,806-19.8k
JANE STREET GROUP, LLC Sold out -17,481-17.5k
SUSQUEHANNA INTERNATIONAL GROUP, LLP Reduced -16,594-16.6k
CITADEL ADVISORS LLC Sold out -11,780-11.8k
Cerity Partners LLC Reduced -8,700-8.7k
LPL Financial LLC Reduced -8,393-8.4k
PRUDENTIAL PLC Reduced -6,176-6.2k
NTV Asset Management LLC Sold out -5,845-5.8k

Biggest calls

CITADEL ADVISORS LLC New $474.8k10.3k shares

Biggest puts

SUSQUEHANNA INTERNATIONAL GROUP, LLP Reduced $295.0k6.4k shares
CITADEL ADVISORS LLC Reduced $267.4k5.8k shares

Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.

Major shareholders (over 5%)

Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.

No one currently above 5% in the filings since 19 Dec 2024.

Fell to 5% or below in the last year: PNC FINANCIAL SERVICES GROUP, INC. (4.4%, 2026-02-06)

Holders, Q2 2026

#ManagerLocationShares Value% of their portfolioChangeShares change
1 PNC Financial Services Group, Inc. 0.00% of their portfolio Pittsburgh, PA 178,615178.6k $8.2m $8.2m 0.00% Reduced -5.6k -5,601
2 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio BALA CYNWYD, PA 44,15444.2k $2.0m $2.0m 0.00% Reduced -16.6k -16,594
3 Biltmore Family Office, LLC 0.27% of their portfolio CHARLOTTE, NC 44,00444.0k $2.0m $2.0m 0.27% Reduced -2.2k -2,171
4 LPL Financial LLC 0.00% of their portfolio FORT MILL, SC 41,12041.1k $1.9m $1.9m 0.00% Reduced -8.4k -8,393
5 ROYAL BANK OF CANADA 0.00% of their portfolio TORONTO, A6 38,59538.6k $1.8m $1.8m 0.00% Reduced -2.9k -2,948
6 PRUDENTIAL PLC 0.01% of their portfolio LONDON, X0 32,83432.8k $1.5m $1.5m 0.01% Reduced -6.2k -6,176
7 SAVA PENZISKO DRUSHTVO A.D. SKOPJE 2.00% of their portfolio SKOPJE, 1U 25,85025.9k $7.5m $7.5m 2.00% Reduced -172.5k -172,529
8 GTS SECURITIES LLC 0.02% of their portfolio NEW YORK, NY 21,15121.2k $975.1k $975.1k 0.02% Reduced -19.8k -19,806
9 Northstar Group, Inc. 0.11% of their portfolio NEW YORK, NY 18,59618.6k $857.3k $857.3k 0.11% Reduced -2.9k -2,900
10 OSAIC HOLDINGS, INC. 0.00% of their portfolio SCOTTSDALE, AZ 16,00816.0k $738.1k $738.1k 0.00% Reduced -386 -386
11 FLOW TRADERS U.S. LLC 0.03% of their portfolio NEW YORK, NY 15,23815.2k $702.0k $702.0k 0.03% New
12 Cetera Investment Advisers 0.00% of their portfolio SCHAUMBURG, IL 13,83913.8k $638.0k $638.0k 0.00% Reduced -883 -883
13 COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio WALTHAM, MA 13,43013.4k $619.1k $619.1k 0.00% Reduced -560 -560
14 Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio FAIRFIELD, IA 11,86811.9k $548.0k $548.0k 0.00% Added +1.8k +1,806
15 Prime Capital Investment Advisors, LLC 0.01% of their portfolio OVERLAND PARK, KS 11,36411.4k $523.9k $523.9k 0.01% Reduced -1.2k -1,159
16 Focus Partners Wealth 0.00% of their portfolio ST LOUIS, MO 11,27311.3k $519.7k $519.7k 0.00% Reduced -1.8k -1,814
17 STIFEL FINANCIAL CORP 0.00% of their portfolio ST. LOUIS, MO 11,09111.1k $511.3k $511.3k 0.00% Reduced -2.6k -2,641
18 RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio ST. PETERSBURG, FL 10,81810.8k $498.7k $498.7k 0.00% Reduced -2.9k -2,887
19 Dynamic Advisor Solutions LLC 0.01% of their portfolio PHOENIX, AZ 9,8879.9k $455.8k $455.8k 0.01% New
20 Wealthfront Advisers LLC 0.00% of their portfolio Palo Alto, CA 8,5758.6k $395.3k $395.3k 0.00% Reduced -1.2k -1,217
21 Financial Engines Advisors L.L.C. 0.00% of their portfolio SANTA CLARA, CA 7,7357.7k $356.6k $356.6k 0.00% Reduced -59.2k -59,242
22 OPPENHEIMER & CO INC 0.00% of their portfolio NEW YORK, NY 7,4727.5k $344.5k $344.5k 0.00% Reduced -400 -400
23 BLAIR WILLIAM & CO/IL 0.00% of their portfolio CHICAGO, IL 6,1156.1k $281.9k $281.9k 0.00% Unchanged
24 Savant Capital, LLC 0.00% of their portfolio ROCKFORD, IL 5,8115.8k $299.8k $299.8k 0.00% New
25 Cerity Partners LLC 0.00% of their portfolio NEW YORK, NY 5,6335.6k $260.0k $260.0k 0.00% Reduced -8.7k -8,700
26 BANK OZK 0.08% of their portfolio LITTLE ROCK, AR 5,5275.5k $254.8k $254.8k 0.08% Unchanged
27 Arkadios Wealth Advisors 0.00% of their portfolio ATLANTA, GA 4,6444.6k $214.1k $214.1k 0.00% Reduced -1.5k -1,467
28 MORGAN STANLEY 0.00% of their portfolio NEW YORK, NY 3,5033.5k $161.5k $161.5k 0.00% Reduced -1.1k -1,150
29 CITIGROUP INC 0.00% of their portfolio NEW YORK, NY 2,7952.8k $128.8k $128.8k 0.00% Reduced -488 -488
30 Advantage Trust Co 0.03% of their portfolio SALINA, KS 2,0002.0k $92.2k $92.2k 0.03% New
31 Integrated Wealth Concepts LLC 0.00% of their portfolio WALTHAM, MA 1,6341.6k $75.3k $75.3k 0.00% New
32 BANK OF MONTREAL /CAN/ 0.00% of their portfolio TORONTO, A6 1,4221.4k $65.6k $65.6k 0.00% Reduced -125 -125
33 Parallel Advisors, LLC 0.00% of their portfolio SAN FRANCISCO, CA 1,2751.3k $58.8k $58.8k 0.00% Reduced -200 -200
34 BARCLAYS PLC 0.00% of their portfolio LONDON, X0 1,1821.2k $54.5k $54.5k 0.00% Unchanged
35 FIFTH THIRD BANCORP 0.00% of their portfolio CINCINNATI, OH 1,0901.1k $50.2k $50.2k 0.00% Unchanged
36 Banque Transatlantique SA 0.00% of their portfolio PARIS, I0 1,0711.1k $49.4k $49.4k 0.00% New
37 Harel Insurance Investments & Financial Services Ltd. 0.00% of their portfolio Ramat Gan, L3 975975 $45.0k $45.0k 0.00% Unchanged
38 Bank of New Hampshire 0.01% of their portfolio LACONIA, NH 956956 $44.1k $44.1k 0.01% Unchanged
39 Steward Partners Investment Advisory, LLC 0.00% of their portfolio STAMFORD, CT 854854 $39.4k $39.4k 0.00% Reduced -100 -100
40 HARBOUR INVESTMENTS, INC. 0.00% of their portfolio MADISON, WI 586586 $27.0k $27.0k 0.00% Added +11 +11
41 NATIONAL BANK OF CANADA /FI/ 0.00% of their portfolio MONTREAL, A8 450450 $20.7k $20.7k 0.00% Reduced -200 -200
42 Ancora Advisors LLC 0.00% of their portfolio Cleveland, OH 360360 $16.6k $16.6k 0.00% Unchanged
43 HARBOR INVESTMENT ADVISORY, LLC 0.00% of their portfolio LUTHERVILLE, MD 260260 $12.0k $12.0k 0.00% Unchanged
44 UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio NEW YORK, NY 251251 $11.6k $11.6k 0.00% Unchanged
45 Hyposwiss Advisors SA 0.01% of their portfolio GENEVA, V8 250250 $11.0k $11.0k 0.01% Unchanged
46 Allworth Financial LP 0.00% of their portfolio FOLSOM, CA 240240 $11.1k $11.1k 0.00% Unchanged
47 Capital Investment Advisory Services, LLC 0.00% of their portfolio RALEIGH, NC 240240 $11.1k $11.1k 0.00% Unchanged
48 Qube Research & Technologies Ltd 0.00% of their portfolio LONDON, X0 210210 $9.7k $9.7k 0.00% New
49 LANARK FINANCIAL, INC. 0.00% of their portfolio BIRMINGHAM, AL 170170 $7.8k $7.8k 0.00% Unchanged
50 Federation des caisses Desjardins du Quebec 0.00% of their portfolio LEVIS, A8 168168 $7.7k $7.7k 0.00% Unchanged
51 Winch Advisory Services, LLC 0.00% of their portfolio Appleton, WI 163163 $7.5k $7.5k 0.00% Unchanged
52 Aptus Capital Advisors, LLC 0.00% of their portfolio FAIRHOPE, AL 135135 $6.2k $6.2k 0.00% Unchanged
53 IFG Advisory, LLC 0.00% of their portfolio ATLANTA, GA 122122 $5.6k $5.6k 0.00% New
54 IFP Advisors, Inc 0.00% of their portfolio TAMPA, FL 100100 $4.6k $4.6k 0.00% Unchanged
55 TD Waterhouse Canada Inc. 0.00% of their portfolio TORONTO, A6 100100 $4.7k $4.7k 0.00% Unchanged
56 United Financial Planning Group LLC 0.00% of their portfolio HAUPPAUGE, NY 8383 $3.8k $3.8k 0.00% Unchanged
57 Tidemark, LLC 0.00% of their portfolio SAN DIEGO, CA 7373 $3.4k $3.4k 0.00% Unchanged
58 Elevated Capital Advisors, LLC 0.00% of their portfolio SANDY, UT 4545 $2.1k $2.1k 0.00% Unchanged
59 ASSETMARK, INC 0.00% of their portfolio CONCORD, CA 4040 $1.8k $1.8k 0.00% Unchanged
60 Darwin Wealth Management, LLC 0.00% of their portfolio TAMPA, FL 3636 $1.7k $1.7k 0.00% Reduced -32 -32
61 FMR LLC 0.00% of their portfolio BOSTON, MA 2929 $1.4k $1.4k 0.00% Reduced -20 -20
62 Lloyd Advisory Services, LLC. 0.00% of their portfolio SUWANEE, GA 2020 $922 $922 0.00% New
63 Pinnacle Wealth Planning Services, Inc. 0.00% of their portfolio MANSFIELD, OH 66 $277 $277 0.00% Unchanged
64 JPMORGAN CHASE & CO 0.00% of their portfolio NEW YORK, NY 11 $76 $76 0.00% Unchanged
65 WELLS FARGO & COMPANY/MN 0.00% of their portfolio SAN FRANCISCO, CA 11 $39 $39 0.00% Unchanged
66 Russell Investments Group, Ltd. 0.00% of their portfolio Seattle, WA 11 $46 $46 0.00% Reduced -14 -14
67 SIMS INVESTMENT MANAGEMENT, LLC 0.00% of their portfolio CINCINNATI, OH 11 $47 $47 0.00% New