AMPLIFY ETF TR IPAY
AMPLIFY DGTL PAY · ETP · CUSIP 032108656
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once. Holder counts are more reliable. Implied quarter-end price ≈ $55.91. Options: 1 managers hold calls ($474.8k notional), 2 hold puts ($562.4k).
Trends to Q2 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q1 2024 | 75 |
| Q2 2024 | 79 |
| Q3 2024 | 77 |
| Q4 2024 | 87 |
| Q1 2025 | 89 |
| Q2 2025 | 85 |
| Q3 2025 | 83 |
| Q4 2025 | 80 |
| Q1 2026 | 75 |
| Q2 2026 | 67 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q3 2024 | 18 | 51 |
| Q4 2024 | 37 | 32 |
| Q1 2025 | 23 | 41 |
| Q2 2025 | 22 | 39 |
| Q3 2025 | 20 | 45 |
| Q4 2025 | 26 | 44 |
| Q1 2026 | 30 | 40 |
| Q2 2026 | 12 | 45 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q3 2025 | $542.5k | $0 | 0.00 |
| Q4 2025 | $0 | $0 | — |
| Q1 2026 | $0 | $612.0k | — |
| Q2 2026 | $474.8k | $562.4k | 1.18 |
Biggest buyers
| FLOW TRADERS U.S. LLC | New | +15.2k |
| Dynamic Advisor Solutions LLC | New | +9.9k |
| Savant Capital, LLC | New | +5.8k |
| Advantage Trust Co | New | +2.0k |
| Cambridge Investment Research Advisors, Inc. | Added | +1.8k |
| Integrated Wealth Concepts LLC | New | +1.6k |
| Banque Transatlantique SA | New | +1.1k |
| Qube Research & Technologies Ltd | New | +210 |
| IFG Advisory, LLC | New | +122 |
| Lloyd Advisory Services, LLC. | New | +20 |
Biggest sellers
| SAVA PENZISKO DRUSHTVO A.D. SKOPJE | Reduced | -172.5k |
| Financial Engines Advisors L.L.C. | Reduced | -59.2k |
| GTS SECURITIES LLC | Reduced | -19.8k |
| JANE STREET GROUP, LLC | Sold out | -17.5k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | -16.6k |
| CITADEL ADVISORS LLC | Sold out | -11.8k |
| Cerity Partners LLC | Reduced | -8.7k |
| LPL Financial LLC | Reduced | -8.4k |
| PRUDENTIAL PLC | Reduced | -6.2k |
| NTV Asset Management LLC | Sold out | -5.8k |
Biggest calls
| CITADEL ADVISORS LLC | New | $474.8k10.3k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $295.0k6.4k shares |
| CITADEL ADVISORS LLC | Reduced | $267.4k5.8k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
No one currently above 5% in the filings since 19 Dec 2024.
Fell to 5% or below in the last year: PNC FINANCIAL SERVICES GROUP, INC. (4.4%, 2026-02-06)
Holders, Q2 2026
| Manager | Shares | Change |
|---|---|---|
| PNC Financial Services Group, Inc. 0.00% of their portfolio | 178.6k $8.2m | Reduced -5.6k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% of their portfolio | 44.2k $2.0m | Reduced -16.6k |
| Biltmore Family Office, LLC 0.27% of their portfolio | 44.0k $2.0m | Reduced -2.2k |
| LPL Financial LLC 0.00% of their portfolio | 41.1k $1.9m | Reduced -8.4k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 38.6k $1.8m | Reduced -2.9k |
| PRUDENTIAL PLC 0.01% of their portfolio | 32.8k $1.5m | Reduced -6.2k |
| SAVA PENZISKO DRUSHTVO A.D. SKOPJE 2.00% of their portfolio | 25.9k $7.5m | Reduced -172.5k |
| GTS SECURITIES LLC 0.02% of their portfolio | 21.2k $975.1k | Reduced -19.8k |
| Northstar Group, Inc. 0.11% of their portfolio | 18.6k $857.3k | Reduced -2.9k |
| OSAIC HOLDINGS, INC. 0.00% of their portfolio | 16.0k $738.1k | Reduced -386 |
| FLOW TRADERS U.S. LLC 0.03% of their portfolio | 15.2k $702.0k | New |
| Cetera Investment Advisers 0.00% of their portfolio | 13.8k $638.0k | Reduced -883 |
| COMMONWEALTH EQUITY SERVICES, LLC 0.00% of their portfolio | 13.4k $619.1k | Reduced -560 |
| Cambridge Investment Research Advisors, Inc. 0.00% of their portfolio | 11.9k $548.0k | Added +1.8k |
| Prime Capital Investment Advisors, LLC 0.01% of their portfolio | 11.4k $523.9k | Reduced -1.2k |
| Focus Partners Wealth 0.00% of their portfolio | 11.3k $519.7k | Reduced -1.8k |
| STIFEL FINANCIAL CORP 0.00% of their portfolio | 11.1k $511.3k | Reduced -2.6k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 10.8k $498.7k | Reduced -2.9k |
| Dynamic Advisor Solutions LLC 0.01% of their portfolio | 9.9k $455.8k | New |
| Wealthfront Advisers LLC 0.00% of their portfolio | 8.6k $395.3k | Reduced -1.2k |
| Financial Engines Advisors L.L.C. 0.00% of their portfolio | 7.7k $356.6k | Reduced -59.2k |
| OPPENHEIMER & CO INC 0.00% of their portfolio | 7.5k $344.5k | Reduced -400 |
| BLAIR WILLIAM & CO/IL 0.00% of their portfolio | 6.1k $281.9k | Unchanged |
| Savant Capital, LLC 0.00% of their portfolio | 5.8k $299.8k | New |
| Cerity Partners LLC 0.00% of their portfolio | 5.6k $260.0k | Reduced -8.7k |
| BANK OZK 0.08% of their portfolio | 5.5k $254.8k | Unchanged |
| Arkadios Wealth Advisors 0.00% of their portfolio | 4.6k $214.1k | Reduced -1.5k |
| MORGAN STANLEY 0.00% of their portfolio | 3.5k $161.5k | Reduced -1.1k |
| CITIGROUP INC 0.00% of their portfolio | 2.8k $128.8k | Reduced -488 |
| Advantage Trust Co 0.03% of their portfolio | 2.0k $92.2k | New |
| Integrated Wealth Concepts LLC 0.00% of their portfolio | 1.6k $75.3k | New |
| BANK OF MONTREAL /CAN/ 0.00% of their portfolio | 1.4k $65.6k | Reduced -125 |
| Parallel Advisors, LLC 0.00% of their portfolio | 1.3k $58.8k | Reduced -200 |
| BARCLAYS PLC 0.00% of their portfolio | 1.2k $54.5k | Unchanged |
| FIFTH THIRD BANCORP 0.00% of their portfolio | 1.1k $50.2k | Unchanged |
| Banque Transatlantique SA 0.00% of their portfolio | 1.1k $49.4k | New |
| Harel Insurance Investments & Financial Services Ltd. 0.00% of their portfolio | 975 $45.0k | Unchanged |
| Bank of New Hampshire 0.01% of their portfolio | 956 $44.1k | Unchanged |
| Steward Partners Investment Advisory, LLC 0.00% of their portfolio | 854 $39.4k | Reduced -100 |
| HARBOUR INVESTMENTS, INC. 0.00% of their portfolio | 586 $27.0k | Added +11 |
| NATIONAL BANK OF CANADA /FI/ 0.00% of their portfolio | 450 $20.7k | Reduced -200 |
| Ancora Advisors LLC 0.00% of their portfolio | 360 $16.6k | Unchanged |
| HARBOR INVESTMENT ADVISORY, LLC 0.00% of their portfolio | 260 $12.0k | Unchanged |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.00% of their portfolio | 251 $11.6k | Unchanged |
| Hyposwiss Advisors SA 0.01% of their portfolio | 250 $11.0k | Unchanged |
| Allworth Financial LP 0.00% of their portfolio | 240 $11.1k | Unchanged |
| Capital Investment Advisory Services, LLC 0.00% of their portfolio | 240 $11.1k | Unchanged |
| Qube Research & Technologies Ltd 0.00% of their portfolio | 210 $9.7k | New |
| LANARK FINANCIAL, INC. 0.00% of their portfolio | 170 $7.8k | Unchanged |
| Federation des caisses Desjardins du Quebec 0.00% of their portfolio | 168 $7.7k | Unchanged |
| Winch Advisory Services, LLC 0.00% of their portfolio | 163 $7.5k | Unchanged |
| Aptus Capital Advisors, LLC 0.00% of their portfolio | 135 $6.2k | Unchanged |
| IFG Advisory, LLC 0.00% of their portfolio | 122 $5.6k | New |
| IFP Advisors, Inc 0.00% of their portfolio | 100 $4.6k | Unchanged |
| TD Waterhouse Canada Inc. 0.00% of their portfolio | 100 $4.7k | Unchanged |
| United Financial Planning Group LLC 0.00% of their portfolio | 83 $3.8k | Unchanged |
| Tidemark, LLC 0.00% of their portfolio | 73 $3.4k | Unchanged |
| Elevated Capital Advisors, LLC 0.00% of their portfolio | 45 $2.1k | Unchanged |
| ASSETMARK, INC 0.00% of their portfolio | 40 $1.8k | Unchanged |
| Darwin Wealth Management, LLC 0.00% of their portfolio | 36 $1.7k | Reduced -32 |
| FMR LLC 0.00% of their portfolio | 29 $1.4k | Reduced -20 |
| Lloyd Advisory Services, LLC. 0.00% of their portfolio | 20 $922 | New |
| Pinnacle Wealth Planning Services, Inc. 0.00% of their portfolio | 6 $277 | Unchanged |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 1 $76 | Unchanged |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 1 $39 | Unchanged |
| Russell Investments Group, Ltd. 0.00% of their portfolio | 1 $46 | Reduced -14 |
| SIMS INVESTMENT MANAGEMENT, LLC 0.00% of their portfolio | 1 $47 | New |