AFFIRM HLDGS INC AFRM
COM CL A · Common Stock · CUSIP 00827B106 · ISIN US00827B1061
U.S. financial services company
- SectorFinancials
- IndustryPersonal Credit Institutions
- HeadquartersSan Francisco, CA
- Founded2012
- Websiteaffirm.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($21.8m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $45.80. Options: 38 managers hold calls ($461.5m notional), 40 hold puts ($584.0m).
Trends to Q1 2026
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 354 |
| Q4 2022 | 354 |
| Q1 2023 | 310 |
| Q2 2023 | 315 |
| Q3 2023 | 314 |
| Q4 2023 | 409 |
| Q1 2024 | 385 |
| Q2 2024 | 380 |
| Q3 2024 | 428 |
| Q4 2024 | 504 |
| Q1 2025 | 493 |
| Q2 2025 | 564 |
| Q3 2025 | 616 |
| Q4 2025 | 640 |
| Q1 2026 | 593 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2024 | 183 | 173 |
| Q3 2024 | 216 | 177 |
| Q4 2024 | 254 | 203 |
| Q1 2025 | 275 | 244 |
| Q2 2025 | 343 | 204 |
| Q3 2025 | 363 | 258 |
| Q4 2025 | 333 | 271 |
| Q1 2026 | 303 | 326 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2025 | $1.2bn | $1.2bn | 1.03 |
| Q3 2025 | $1.5bn | $1.6bn | 1.09 |
| Q4 2025 | $1.1bn | $1.4bn | 1.23 |
| Q1 2026 | $461.5m | $584.0m | 1.27 |
Biggest buyers
| CITADEL ADVISORS LLC | Added | +3.7m |
| FMR LLC | Added | +3.6m |
| JPMORGAN CHASE & CO | Added | +3.4m |
| Durable Capital Partners LP | Added | +2.0m |
| Capital Research Global Investors | Added | +1.4m |
| MILLENNIUM MANAGEMENT LLC | Added | +1.3m |
| WELLINGTON MANAGEMENT GROUP LLP | Added | +1.2m |
| D1 Capital Partners L.P. | Added | +1.1m |
| JANE STREET GROUP, LLC | Added | +997.2k |
| Balyasny Asset Management L.P. | Added | +922.5k |
Biggest sellers
| LONE PINE CAPITAL LLC | Sold out | -3.8m |
| Jericho Capital Asset Management L.P. | Sold out | -3.6m |
| Invesco Ltd. | Reduced | -3.6m |
| LORD, ABBETT & CO. LLC | Reduced | -2.0m |
| 1832 Asset Management L.P. | Sold out | -1.8m |
| MARSHALL WACE, LLP | Reduced | -1.6m |
| FRANKLIN RESOURCES INC | Reduced | -1.4m |
| MORGAN STANLEY | Reduced | -1.3m |
| ALLIANCEBERNSTEIN L.P. | Reduced | -1.2m |
| NEUBERGER BERMAN GROUP LLC | Reduced | -656.4k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $150.8m3.3m shares |
| CITADEL ADVISORS LLC | Reduced | $79.5m1.7m shares |
| IMC-Chicago, LLC | Reduced | $41.7m910.3k shares |
| JANE STREET GROUP, LLC | Reduced | $40.3m878.5k shares |
| Islander Capital Partners, L.P. | New | $36.4m794.8k shares |
| Optiver Holding B.V. | Added | $27.9m608.0k shares |
| Walleye Trading LLC | Reduced | $14.4m314.0k shares |
| SIMPLEX TRADING, LLC | Reduced | $12.9m281.3k shares |
| GROUP ONE TRADING LLC | Reduced | $8.5m186.4k shares |
| PEAK6 LLC | Reduced | $4.7m103.3k shares |
Biggest puts
| JANE STREET GROUP, LLC | Added | $118.9m2.6m shares |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $108.7m2.4m shares |
| CITADEL ADVISORS LLC | Reduced | $60.5m1.3m shares |
| IMC-Chicago, LLC | Reduced | $43.9m959.0k shares |
| D. E. Shaw & Co., Inc. | Reduced | $40.6m885.7k shares |
| Parallax Volatility Advisers, L.P. | Reduced | $33.9m525.0k shares |
| PEAK6 LLC | Reduced | $32.3m705.5k shares |
| Walleye Trading LLC | Reduced | $21.5m470.1k shares |
| Optiver Holding B.V. | Added | $19.1m416.8k shares |
| BNP PARIBAS FINANCIAL MARKETS | Added | $12.6m2.8k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| Capital World Investors 13G · institution filed 2026-08-12 | 7.9% |
| MORGAN STANLEY 13G · institution -1.0 pts · filed 2026-05-11 | 7.1% |
| FMR LLC 13G · institution new · filed 2026-05-06 | 6.1% |
| JPMORGAN CHASE & CO 13G · institution no change · filed 2026-07-16 | 5.7% |
| BlackRock, Inc. 13G · institution new · filed 2026-01-21 | 5.1% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26)
Insider purchases and sales in Q1 2026
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2024 | 0 | — | 1 | $892.7k | $892.7k |
| Q3 2024 | 0 | — | 4 | $7.3m | $6.7m |
| Q4 2024 | 0 | — | 7 | $95.1m | $95.1m |
| Q1 2025 | 0 | — | 4 | $4.1m | $4.1m |
| Q2 2025 | 0 | — | 2 | $1.7m | $1.7m |
| Q3 2025 | 0 | — | 6 | $160.3m | $156.9m |
| Q4 2025 | 0 | — | 1 | $573.2k | $573.2k |
| Q1 2026 | 0 | — | 2 | $56.7m | $56.7m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2026-01-05 | Levchin Max R Chief Executive Officer, director | Sold plan | $53.7m666.7k shares |
| 2026-01-05 | O'Hare Robert Chief Financial Officer | Sold plan | $2.9m36.4k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2026
| Manager | Shares | Change |
|---|---|---|
| Capital Research Global Investors 0.17% of their portfolio | 24.6m $1.1bn | Added +1.4m |
| Capital World Investors 0.14% of their portfolio | 22.5m $1.0bn | Added +802.0k |
| MORGAN STANLEY 0.06% of their portfolio | 21.7m $995.0m | Reduced -1.3m |
| BlackRock, Inc. 0.02% of their portfolio | 18.7m $858.3m | Reduced -141.4k |
| FMR LLC 0.04% of their portfolio | 17.3m $792.4m | Added +3.6m |
| VANGUARD CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 12.2m $556.8m | First filing |
| VANGUARD PORTFOLIO MANAGEMENT LLC 0.03% of their portfolio | 11.6m $531.5m | First filing |
| STATE STREET CORP 0.01% of their portfolio | 6.0m $276.3m | Added +183.6k |
| Durable Capital Partners LP 2.66% of their portfolio | 5.6m $258.9m | Added +2.0m |
| GEODE CAPITAL MANAGEMENT, LLC 0.02% of their portfolio | 5.5m $252.4m | Added +21.4k |
| BAILLIE GIFFORD & CO 0.25% of their portfolio | 5.3m $243.0m | Reduced -180.6k |
| JPMORGAN CHASE & CO 0.02% of their portfolio | 5.3m $227.9m | Added +3.4m |
| CITADEL ADVISORS LLC 0.13% of their portfolio | 4.1m $186.5m | Added +3.7m |
| BANK OF AMERICA CORP /DE/ 0.01% of their portfolio | 2.8m $127.1m | Added +620.6k |
| WELLINGTON MANAGEMENT GROUP LLP 0.02% of their portfolio | 2.7m $125.7m | Added +1.2m |
| MARSHALL WACE, LLP 0.13% of their portfolio | 2.7m $124.1m | Reduced -1.6m |
| UBS Group AG 0.02% of their portfolio | 2.3m $105.5m | Added +589.4k |
| Foxhaven Asset Management, LP 3.17% of their portfolio | 2.2m $101.1m | Added +298.7k |
| D1 Capital Partners L.P. 0.79% of their portfolio | 1.9m $88.7m | Added +1.1m |
| VANGUARD FIDUCIARY TRUST CO 0.02% of their portfolio | 1.8m $83.1m | First filing |
| NORTHERN TRUST CORP 0.01% of their portfolio | 1.8m $80.8m | Added +114.8k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.01% of their portfolio | 1.7m $78.9m | Added +24.9k |
| Spyglass Capital Management LLC 5.39% of their portfolio | 1.7m $76.2m | Added +218.7k |
| Allspring Global Investments Holdings, LLC 0.12% of their portfolio | 1.6m $71.8m | Added +303.0k |
| Qube Research & Technologies Ltd 0.10% of their portfolio | 1.6m $72.2m | Added +280.0k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 1.6m $72.1m | Added +166.3k |
| GOLDMAN SACHS GROUP INC 0.01% of their portfolio | 1.6m $71.4m | Added +326.4k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.01% of their portfolio | 1.5m $67.3m | Added +71.7k |
| TREMBLANT CAPITAL GROUP 2.06% of their portfolio | 1.4m $64.0m | Added +336.8k |
| MILLENNIUM MANAGEMENT LLC 0.05% of their portfolio | 1.4m $63.3m | Added +1.3m |
| Atreides Management, LP 1.33% of their portfolio | 1.2m $54.7m | Reduced -190.2k |
| Balyasny Asset Management L.P. 0.10% of their portfolio | 1.1m $52.7m | Added +922.5k |
| WESTFIELD CAPITAL MANAGEMENT CO LP 0.21% of their portfolio | 1.1m $49.5m | Added +228.8k |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.01% of their portfolio | 1.1m $48.8m | Added +14.3k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.06% of their portfolio | 1.0m $47.7m | Added +623.5k |
| JANE STREET GROUP, LLC 0.05% of their portfolio | 1.0m $47.5m | Added +997.2k |
| Bank of New York Mellon Corp 0.01% of their portfolio | 1.0m $46.9m | Reduced -23.5k |
| GILDER GAGNON HOWE & CO LLC 0.53% of their portfolio | 958.0k $43.9m | Added +5.1k |
| Leo Wealth, LLC 3.08% of their portfolio | 924.6k $42.4m | Reduced -83 |
| AMERICAN CENTURY COMPANIES INC 0.02% of their portfolio | 903.9k $41.4m | Reduced -4.5k |
| ThornTree Capital Partners LP 6.78% of their portfolio | 834.3k $38.2m | Added +66.5k |
| Swiss National Bank 0.02% of their portfolio | 806.8k $37.0m | Added +65.0k |
| Amundi 0.01% of their portfolio | 735.3k $33.7m | Reduced -160.4k |
| ALLEN OPERATIONS LLC 4.94% of their portfolio | 721.4k $33.1m | Unchanged |
| CITIGROUP INC 0.02% of their portfolio | 713.2k $32.7m | Added +135.1k |
| Artemis Investment Management LLP 0.33% of their portfolio | 685.6k $31.4m | Reduced -108.3k |
| Pacific Heights Asset Management LLC 1.04% of their portfolio | 675.0k $30.9m | Added +150.0k |
| Nuveen, LLC 0.01% of their portfolio | 637.3k $29.2m | Added +9.1k |
| Legal & General Group Plc 0.01% of their portfolio | 615.5k $28.2m | Added +10.0k |
| AustralianSuper Pty Ltd 0.15% of their portfolio | 614.3k $28.1m | Reduced -8.4k |
| Ardmore Road Asset Management LP 1.81% of their portfolio | 600.0k $27.5m | Added +536.8k |
| Islander Capital Partners, L.P. 10.29% of their portfolio | 570.0k $26.1m | Added +243.6k |
| 12 West Capital Management LP 4.14% of their portfolio | 535.0k $24.5m | Added +185.0k |
| Sumitomo Mitsui Trust Group, Inc. 0.02% of their portfolio | 528.4k $24.2m | Added +138 |
| Quantinno Capital Management LP 0.04% of their portfolio | 520.8k $23.9m | Reduced -70.1k |
| Glendon Capital Management LP 2.93% of their portfolio | 514.1k $23.6m | Added +97.0k |
| Invesco Ltd. 0.00% of their portfolio | 497.3k $22.8m | Reduced -3.6m |
| LOS ANGELES CAPITAL MANAGEMENT LLC 0.09% of their portfolio | 496.4k $22.7m | Added +475.0k |
| Capital International Investors 0.01% of their portfolio | 492.8k $22.6m | Added +3.6k |
| California Public Employees Retirement System 0.01% of their portfolio | 491.1k $22.5m | Reduced -3.9k |
| SG Americas Securities, LLC 0.02% of their portfolio | 470.4k $18.9m | Reduced -4.7k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.01% of their portfolio | 455.8k $20.9m | Added +44.2k |
| Ilex Capital Partners (UK) LLP 0.51% of their portfolio | 453.8k $20.8m | Added +325.1k |
| NEUBERGER BERMAN GROUP LLC 0.02% of their portfolio | 447.6k $20.5m | Reduced -656.4k |
| AQR CAPITAL MANAGEMENT LLC 0.01% of their portfolio | 438.2k $19.5m | Added +322.6k |
| DEUTSCHE BANK AG\ 0.01% of their portfolio | 417.5k $19.1m | Added +8.9k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.02% of their portfolio | 383.0k $17.5m | Added +3.2k |
| Polar Capital Holdings Plc 0.08% of their portfolio | 378.7k $17.4m | Reduced -33.1k |
| NZS Capital, LLC 0.56% of their portfolio | 366.4k $16.8m | Added +6.3k |
| T. Rowe Price Investment Management, Inc. 0.01% of their portfolio | 355.2k $16.3m | Added +355.0k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 341.8k $15.7m | Added +104.6k |
| Gillson Capital LP 1.24% of their portfolio | 329.8k $15.1m | Added +64.7k |
| Bienville Capital Management, LLC 2.84% of their portfolio | 326.4k $15.0m | New |
| DIVERSIFY WEALTH MANAGEMENT, LLC 0.37% of their portfolio | 323.0k $20.5m | New |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 318.8k $14.6m | Added +24.6k |
| Schonfeld Strategic Advisors LLC 0.12% of their portfolio | 317.7k $14.6m | Reduced -65.7k |
| RHUMBLINE ADVISERS 0.01% of their portfolio | 315.7k $14.5m | Reduced -170 |
| Longaeva Partners L.P. 0.63% of their portfolio | 285.1k $13.1m | New |
| NORDEA INVESTMENT MANAGEMENT AB 0.01% of their portfolio | 282.1k $12.4m | Added +254.6k |
| Diversify Advisory Services, LLC 2.72% of their portfolio | 280.7k $17.8m | Added +59.5k |
| PEAK6 LLC 0.37% of their portfolio | 277.5k $12.7m | New |
| Militia Capital Management LLC 0.94% of their portfolio | 272.7k $12.5m | First filing |
| MANE GLOBAL CAPITAL MANAGEMENT LP 1.25% of their portfolio | 265.6k $12.2m | Reduced -269.9k |
| BNP PARIBAS FINANCIAL MARKETS 0.01% of their portfolio | 253.6k $11.6m | Reduced -218.1k |
| Walleye Trading LLC 0.23% of their portfolio | 246.1k $11.3m | New |
| RJA Asset Management LLC 4.14% of their portfolio | 245.5k $11.2m | Added +160.0k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.02% of their portfolio | 243.9k $11.2m | Reduced -50 |
| CAPITAL FUND MANAGEMENT S.A. 0.10% of their portfolio | 235.1k $10.8m | Reduced -76.7k |
| LPL Financial LLC 0.00% of their portfolio | 233.9k $10.7m | Added +76.6k |
| INTERCAPITAL, LLC 5.92% of their portfolio | 233.4k $10.7m | Added +53.6k |
| ALLEN HOLDING INC /NY 1.05% of their portfolio | 230.0k $10.5m | Unchanged |
| SEI INVESTMENTS CO 0.01% of their portfolio | 220.8k $10.1m | Reduced -160.8k |
| BARCLAYS PLC 0.00% of their portfolio | 219.5k $10.1m | Reduced -48.2k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 210.9k $9.7m | Added +34.2k |
| AVIVA PLC 0.02% of their portfolio | 206.3k $9.5m | Added +9.5k |
| Penserra Capital Management LLC 0.11% of their portfolio | 197.3k $9.0m | Added +2.3k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 195.5k $9.0m | Reduced -18.4k |
| Gotham Asset Management, LLC 0.03% of their portfolio | 187.2k $8.6m | Added +64.3k |
| D. E. Shaw & Co., Inc. 0.01% of their portfolio | 185.3k $8.5m | Added +29.8k |
| VOYA INVESTMENT MANAGEMENT LLC 0.01% of their portfolio | 181.3k $8.3m | Reduced -16.6k |