AFFIRM HLDGS INC AFRM
COM CL A · Common Stock · CUSIP 00827B106 · ISIN US00827B1061
U.S. financial services company
- SectorFinancials
- IndustryPersonal Credit Institutions
- HeadquartersSan Francisco, CA
- Founded2012
- Websiteaffirm.com
- FilingsSEC EDGAR
* Summed across managers. Shares that two managers' reports both contain – a subsidiary's holdings that its parent's report includes too, or a sub-adviser's in its client's – are counted once ($10.8m this quarter). Holder counts are more reliable. Implied quarter-end price ≈ $45.14. Options: 34 managers hold calls ($686.5m notional), 37 hold puts ($582.5m).
Trends to Q1 2025
Institutional holders
Managers reporting a position, each quarter
Numbers
| Quarter | Holders |
|---|---|
| Q3 2022 | 354 |
| Q4 2022 | 354 |
| Q1 2023 | 310 |
| Q2 2023 | 315 |
| Q3 2023 | 314 |
| Q4 2023 | 409 |
| Q1 2024 | 385 |
| Q2 2024 | 380 |
| Q3 2024 | 428 |
| Q4 2024 | 504 |
| Q1 2025 | 493 |
Buyers vs sellers
Managers adding to or starting a position, vs cutting or selling out
Numbers
| Quarter | Bought or added | Cut or sold out |
|---|---|---|
| Q2 2023 | 128 | 146 |
| Q3 2023 | 147 | 139 |
| Q4 2023 | 207 | 158 |
| Q1 2024 | 185 | 198 |
| Q2 2024 | 183 | 173 |
| Q3 2024 | 216 | 177 |
| Q4 2024 | 254 | 203 |
| Q1 2025 | 275 | 244 |
Calls vs puts
Options held, notional value, last 4 quarters. P/C = puts ÷ calls
Numbers
| Quarter | Calls | Puts | P/C |
|---|---|---|---|
| Q2 2024 | $581.2m | $483.8m | 0.83 |
| Q3 2024 | $918.1m | $737.8m | 0.80 |
| Q4 2024 | $1.2bn | $1.2bn | 0.99 |
| Q1 2025 | $686.5m | $582.5m | 0.85 |
Biggest buyers
| CITADEL ADVISORS LLC | Added | +2.7m |
| PRICE T ROWE ASSOCIATES INC /MD/ | Added | +2.7m |
| Holocene Advisors, LP | New | +2.5m |
| Capital World Investors | Added | +1.9m |
| UBS Group AG | Added | +1.5m |
| VANGUARD GROUP INC | Added | +1.5m |
| FRANKLIN RESOURCES INC | Added | +1.3m |
| LORD, ABBETT & CO. LLC | Added | +1.2m |
| Qube Research & Technologies Ltd | Added | +1.1m |
| Allspring Global Investments Holdings, LLC | New | +991.7k |
Biggest sellers
| COATUE MANAGEMENT LLC | Sold out | -2.6m |
| MORGAN STANLEY | Reduced | -2.1m |
| D. E. Shaw & Co., Inc. | Reduced | -1.7m |
| Hudson Bay Capital Management LP | Reduced | -1.2m |
| Capital Research Global Investors | Reduced | -1.1m |
| Abdiel Capital Advisors, LP | Reduced | -946.3k |
| TWO SIGMA INVESTMENTS, LP | Reduced | -783.8k |
| Artemis Investment Management LLP | Sold out | -770.2k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC | Reduced | -697.3k |
| Invesco Ltd. | Reduced | -599.3k |
Biggest calls
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Reduced | $217.3m4.8m shares |
| CITADEL ADVISORS LLC | Reduced | $153.5m3.4m shares |
| IMC-Chicago, LLC | Added | $58.4m1.3m shares |
| JANE STREET GROUP, LLC | Reduced | $52.9m1.2m shares |
| SIMPLEX TRADING, LLC | Reduced | $41.8m925.9k shares |
| GROUP ONE TRADING LLC | Reduced | $25.9m574.1k shares |
| D. E. Shaw & Co., Inc. | Reduced | $23.2m512.3k shares |
| CAPITAL FUND MANAGEMENT S.A. | Reduced | $17.3m383.8k shares |
| Walleye Trading LLC | Reduced | $16.0m353.1k shares |
| Balyasny Asset Management L.P. | Added | $11.2m247.6k shares |
Biggest puts
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | Added | $154.8m3.4m shares |
| CITADEL ADVISORS LLC | Reduced | $69.0m1.5m shares |
| D. E. Shaw & Co., Inc. | Reduced | $58.2m1.3m shares |
| Twin Tree Management, LP | Added | $40.6m897.5k shares |
| Parallax Volatility Advisers, L.P. | Reduced | $37.2m824.2k shares |
| IMC-Chicago, LLC | Reduced | $31.5m698.0k shares |
| JANE STREET GROUP, LLC | Reduced | $30.2m668.1k shares |
| CAPITAL FUND MANAGEMENT S.A. | Reduced | $23.3m515.5k shares |
| SIMPLEX TRADING, LLC | Reduced | $18.4m406.2k shares |
| Hudson Bay Capital Management LP | Reduced | $15.4m340.0k shares |
Options at notional value: the value of the shares the contracts control, as filers report them, not what the options cost. Not included in the holders, shares or buying above.
Major shareholders (over 5%)
Anyone who owns more than 5% of a class of the company's shares has to say so: on Schedule 13D if they may try to influence or control the company, on 13G if they're a passive investor, and update it as the stake changes. Each holder's latest filing, from 19 Dec 2024 on; percentages are of the share class, as the holder worked them out.
| Holder | Stake |
|---|---|
| Capital World Investors 13G · institution filed 2026-08-12 | 7.9% |
| MORGAN STANLEY 13G · institution -1.0 pts · filed 2026-05-11 | 7.1% |
| FMR LLC 13G · institution new · filed 2026-05-06 | 6.1% |
| JPMORGAN CHASE & CO 13G · institution no change · filed 2026-07-16 | 5.7% |
| BlackRock, Inc. 13G · institution new · filed 2026-01-21 | 5.1% |
Fell to 5% or below in the last year: VANGUARD GROUP INC (0.0%, 2026-03-26)
Insider purchases and sales in Q1 2025
Shares bought or sold by the company's own officers, directors and 10% owners, in the open market or privately, as they reported to the SEC on Form 4 (due within two business days of the trade). Grants, option exercises, shares withheld for tax and gifts aren't included.
Officers and directors buying vs selling
Number of people, by quarter (10% owners not included)
Numbers
| Quarter | Buying | Bought | Selling | Sold | Sold under a plan |
|---|---|---|---|---|---|
| Q2 2023 | 0 | — | 1 | $192.7k | $192.7k |
| Q3 2023 | 0 | — | 0 | — | — |
| Q4 2023 | 0 | — | 1 | $6.6m | $6.6m |
| Q1 2024 | 0 | — | 1 | $318.9k | $318.9k |
| Q2 2024 | 0 | — | 1 | $892.7k | $892.7k |
| Q3 2024 | 0 | — | 4 | $7.3m | $6.7m |
| Q4 2024 | 0 | — | 7 | $95.1m | $95.1m |
| Q1 2025 | 0 | — | 4 | $4.1m | $4.1m |
| Date | Insider | Trade | Value |
|---|---|---|---|
| 2025-03-17 | Watson Noel Bertram Director | Sold plan | $114.5k2.5k shares |
| 2025-03-03 | Rabois Keith Director | Sold plan | $1.0m16.1k shares |
| 2025-02-14 | Quarles Christa S Director | Sold plan | $400.0k5.0k shares |
| 2025-02-03 | Rabois Keith Director | Sold plan | $967.0k16.1k shares |
| 2025-01-03 | O'Hare Robert Chief Financial Officer | Sold plan | $210.8k3.2k shares |
| 2025-01-02 | Rabois Keith Director | Sold plan | $1.0m16.1k shares |
| 2025-01-02 | O'Hare Robert Chief Financial Officer | Sold plan | $407.4k6.5k shares |
Their holding: how much the trade added to or took from the insider's holding (direct, or the trust or fund named). The same trade is sometimes reported by more than one insider, such as a fund and the director who represents it; totals count it once. A value is left blank where the reported price is far from the market price (usually a typo).
Holders, Q1 2025
| Manager | Shares | Change |
|---|---|---|
| VANGUARD GROUP INC 0.02% of their portfolio | 23.3m $1.1bn | Added +1.5m |
| Capital Research Global Investors 0.23% of their portfolio | 23.1m $1.0bn | Reduced -1.1m |
| MORGAN STANLEY 0.07% of their portfolio | 21.2m $957.9m | Reduced -2.1m |
| Capital World Investors 0.15% of their portfolio | 20.2m $913.7m | Added +1.9m |
| BlackRock, Inc. 0.01% of their portfolio | 13.2m $597.3m | Reduced -320.5k |
| BAILLIE GIFFORD & CO 0.36% of their portfolio | 9.0m $406.9m | Reduced -375.5k |
| FMR LLC 0.02% of their portfolio | 8.4m $380.7m | Reduced -579.0k |
| Durable Capital Partners LP 2.66% of their portfolio | 6.6m $297.4m | Added +722.6k |
| Jericho Capital Asset Management L.P. 4.16% of their portfolio | 5.1m $228.5m | Reduced -141.0k |
| PRICE T ROWE ASSOCIATES INC /MD/ 0.03% of their portfolio | 4.5m $205.3m | Added +2.7m |
| GEODE CAPITAL MANAGEMENT, LLC 0.02% of their portfolio | 4.4m $199.1m | Added +231.6k |
| STATE STREET CORP 0.01% of their portfolio | 4.3m $194.0m | Reduced -48.6k |
| Qube Research & Technologies Ltd 0.20% of their portfolio | 2.9m $131.7m | Added +1.1m |
| CITADEL ADVISORS LLC 0.12% of their portfolio | 2.7m $121.0m | Added +2.7m |
| Holocene Advisors, LP 0.33% of their portfolio | 2.5m $112.9m | New |
| UBS Group AG 0.02% of their portfolio | 2.4m $109.3m | Added +1.5m |
| NORGES BANK 0.02% of their portfolio | 2.4m $107.6m | Added +82.4k |
| MARSHALL WACE, LLP 0.14% of their portfolio | 2.3m $104.4m | Added +55.6k |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.02% of their portfolio | 2.3m $103.0m | Added +7.2k |
| Foxhaven Asset Management, LP 2.86% of their portfolio | 2.1m $94.1m | Added +753.3k |
| Spyglass Capital Management LLC 5.90% of their portfolio | 1.9m $86.0m | Added +200.4k |
| GOLDMAN SACHS GROUP INC 0.01% of their portfolio | 1.7m $76.0m | Added +348.9k |
| WELLINGTON MANAGEMENT GROUP LLP 0.01% of their portfolio | 1.7m $74.8m | Added +126.8k |
| NORTHERN TRUST CORP 0.01% of their portfolio | 1.4m $64.5m | Added +10.7k |
| D. E. Shaw & Co., Inc. 0.08% of their portfolio | 1.4m $63.6m | Reduced -1.7m |
| Capital International Investors 0.01% of their portfolio | 1.3m $58.6m | Reduced -346.5k |
| LORD, ABBETT & CO. LLC 0.21% of their portfolio | 1.3m $58.0m | Added +1.2m |
| FRANKLIN RESOURCES INC 0.02% of their portfolio | 1.3m $57.7m | Added +1.3m |
| BANK OF AMERICA CORP /DE/ 0.01% of their portfolio | 1.3m $57.2m | Added +409.6k |
| GILDER GAGNON HOWE & CO LLC 0.74% of their portfolio | 1.2m $56.4m | Added +481.0k |
| DIMENSIONAL FUND ADVISORS LP 0.01% of their portfolio | 1.2m $55.6m | Added +92.3k |
| 1832 Asset Management L.P. 0.10% of their portfolio | 1.2m $52.3m | Reduced -58.6k |
| JPMORGAN CHASE & CO 0.00% of their portfolio | 1.1m $51.1m | Reduced -580.2k |
| Abdiel Capital Advisors, LP 5.19% of their portfolio | 1.1m $50.3m | Reduced -946.3k |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.07% of their portfolio | 999.9k $45.2m | Added +887.5k |
| Allspring Global Investments Holdings, LLC 0.08% of their portfolio | 991.7k $45.1m | New |
| Leo Wealth, LLC 6.19% of their portfolio | 952.3k $43.0m | Reduced -73.2k |
| MILLENNIUM MANAGEMENT LLC 0.04% of their portfolio | 948.2k $42.8m | Reduced -97.0k |
| Bank of New York Mellon Corp 0.01% of their portfolio | 872.2k $39.4m | Reduced -12.9k |
| D1 Capital Partners L.P. 0.57% of their portfolio | 820.0k $37.1m | New |
| RENAISSANCE TECHNOLOGIES LLC 0.06% of their portfolio | 818.9k $37.0m | New |
| BARCLAYS PLC 0.01% of their portfolio | 722.9k $32.7m | Added +594.7k |
| ALLEN OPERATIONS LLC 5.36% of their portfolio | 721.4k $32.6m | Unchanged |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC 0.01% of their portfolio | 720.7k $32.6m | Added +56.4k |
| Invesco Ltd. 0.01% of their portfolio | 709.5k $32.1m | Reduced -599.3k |
| ThornTree Capital Partners LP 6.61% of their portfolio | 662.8k $30.0m | Reduced -11.2k |
| Ardmore Road Asset Management LP 2.78% of their portfolio | 600.0k $27.1m | Added +299.0k |
| Nuveen, LLC 0.01% of their portfolio | 598.8k $27.1m | First filing |
| ALLIANCEBERNSTEIN L.P. 0.01% of their portfolio | 583.9k $26.4m | Added +320.7k |
| Squarepoint Ops LLC 0.06% of their portfolio | 581.5k $26.3m | Added +149.5k |
| BIT Capital GmbH 3.14% of their portfolio | 576.7k $26.1m | New |
| Kodai Capital Management LP 1.01% of their portfolio | 562.9k $25.4m | Added +83.0k |
| VOLORIDGE INVESTMENT MANAGEMENT, LLC 0.09% of their portfolio | 562.8k $25.4m | Reduced -697.3k |
| RJA Asset Management LLC 7.72% of their portfolio | 553.8k $25.0m | Added +156.4k |
| Twin Tree Management, LP 0.49% of their portfolio | 490.8k $22.2m | New |
| Swiss National Bank 0.01% of their portfolio | 468.0k $21.1m | Reduced -8.4k |
| BANK OF MONTREAL /CAN/ 0.01% of their portfolio | 424.7k $19.2m | Added +415.6k |
| CAPITAL FUND MANAGEMENT S.A. 0.24% of their portfolio | 422.7k $19.1m | Reduced -217.3k |
| Glendon Capital Management LP 1.09% of their portfolio | 417.1k $18.8m | Added +81.1k |
| California Public Employees Retirement System 0.01% of their portfolio | 399.5k $18.1m | Reduced -12.6k |
| DEUTSCHE BANK AG\ 0.01% of their portfolio | 398.6k $18.0m | Added +366.2k |
| Amundi 0.01% of their portfolio | 393.0k $15.3m | Reduced -210.5k |
| Driehaus Capital Management LLC 0.17% of their portfolio | 392.5k $17.7m | Reduced -91.3k |
| Jump Financial, LLC 0.22% of their portfolio | 327.6k $14.8m | Added +168.6k |
| 12 West Capital Management LP 2.17% of their portfolio | 325.0k $14.7m | New |
| Pacific Heights Asset Management LLC 0.98% of their portfolio | 320.0k $14.5m | Added +5.0k |
| Atreides Management, LP 0.51% of their portfolio | 307.5k $13.9m | Added +163.2k |
| Trexquant Investment LP 0.15% of their portfolio | 283.0k $12.8m | Added +42.7k |
| Aquatic Capital Management LLC 0.32% of their portfolio | 280.7k $12.7m | Added +217.5k |
| NZS Capital, LLC 0.57% of their portfolio | 277.6k $12.5m | Reduced -3.8k |
| Penserra Capital Management LLC 0.22% of their portfolio | 276.6k $12.5m | Reduced -83.1k |
| Legal & General Group Plc 0.00% of their portfolio | 268.9k $12.2m | Reduced -76.3k |
| BNP PARIBAS FINANCIAL MARKETS 0.01% of their portfolio | 257.8k $11.6m | First filing |
| RHUMBLINE ADVISERS 0.01% of their portfolio | 255.6k $11.5m | Added +6.1k |
| ALLEN HOLDING INC /NY 1.18% of their portfolio | 255.5k $11.4m | Added +250 |
| GROUPAMA ASSET MANAGMENT 0.00% of their portfolio | 250.0k $224.1k | Reduced -250.0k |
| STATE BOARD OF ADMINISTRATION OF FLORIDA RETIREMENT SYSTEM 0.02% of their portfolio | 233.9k $10.6m | Added +14.5k |
| CALIFORNIA STATE TEACHERS RETIREMENT SYSTEM 0.01% of their portfolio | 227.7k $10.3m | Added +1.1k |
| Verition Fund Management LLC 0.06% of their portfolio | 225.4k $10.2m | Reduced -31.2k |
| Schonfeld Strategic Advisors LLC 0.07% of their portfolio | 224.4k $10.1m | Added +74.1k |
| Diversify Advisory Services, LLC 0.70% of their portfolio | 223.1k $11.2m | Added +106.4k |
| TEACHERS RETIREMENT SYSTEM OF THE STATE OF KENTUCKY 0.08% of their portfolio | 200.6k $9.1m | Added +8.0k |
| ROYAL BANK OF CANADA 0.00% of their portfolio | 193.6k $8.7m | Added +3.9k |
| Integrated Investment Consultants, LLC 0.04% of their portfolio | 192.6k $192.6k | New |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. 0.02% of their portfolio | 188.2k $8.5m | Reduced -12.8k |
| Jefferies Financial Group Inc. 0.15% of their portfolio | 186.1k $8.4m | Added +174.1k |
| ENVESTNET ASSET MANAGEMENT INC 0.00% of their portfolio | 184.4k $8.3m | Added +165.9k |
| Hudson Bay Capital Management LP 0.05% of their portfolio | 180.2k $8.1m | Reduced -1.2m |
| Eisler Capital Management Ltd. 0.24% of their portfolio | 175.8k $7.9m | New |
| ALGERT GLOBAL LLC 0.20% of their portfolio | 175.7k $7.9m | Reduced -3.0k |
| Mitsubishi UFJ Asset Management Co., Ltd. 0.01% of their portfolio | 173.1k $7.8m | Added +39.9k |
| RAYMOND JAMES FINANCIAL INC 0.00% of their portfolio | 171.4k $7.7m | Reduced -68.2k |
| WELLS FARGO & COMPANY/MN 0.00% of their portfolio | 170.7k $7.7m | Reduced -502.9k |
| SUSQUEHANNA FUNDAMENTAL INVESTMENTS, LLC 0.12% of their portfolio | 158.1k $7.1m | Reduced -400 |
| AMERICAN CENTURY COMPANIES INC 0.00% of their portfolio | 152.2k $6.9m | Added +56.9k |
| AMERIPRISE FINANCIAL INC 0.00% of their portfolio | 149.9k $6.8m | Added +4.0k |
| LMR Partners LLP 0.14% of their portfolio | 149.5k $6.8m | Added +108.1k |
| TOWNSQUARE CAPITAL LLC 0.07% of their portfolio | 141.8k $6.4m | Added +29.4k |
| Quantinno Capital Management LP 0.04% of their portfolio | 140.2k $6.3m | Added +19.0k |
| G2 Investment Partners Management LLC 2.06% of their portfolio | 140.0k $6.3m | New |