1
ISHARES TR
CORE S&P500 ETF
IVV
IVV
330,048
$247.2m27.18%
27.18%
Added Shares held: Q3 2025 —, Q4 2025 283.9k, Q1 2026 297.7k, Q2 2026 330.0k
+32.3k
+32,342
10.9%
2
BLACKROCK ETF TRUST
ISHARES US EQUIT
DYNF
DYNF
2,147,451
$146.0m16.06%
16.06%
Reduced Shares held: Q3 2025 —, Q4 2025 2.2m, Q1 2026 2.3m, Q2 2026 2.1m
-121.0k
-121,017
-5.3%
3
ISHARES TR
CORE MSCI EAFE
IEFA
IEFA
1,125,655
$108.7m11.96%
11.96%
Reduced Shares held: Q3 2025 —, Q4 2025 1.4m, Q1 2026 1.3m, Q2 2026 1.1m
-211.8k
-211,847
-15.8%
4
ISHARES TR
CORE US AGGBD ET
AGG
AGG
834,770
$82.6m9.09%
9.09%
Added Shares held: Q3 2025 —, Q4 2025 778.3k, Q1 2026 506.4k, Q2 2026 834.8k
+328.3k
+328,333
64.8%
5
INVESCO QQQ TR
UNIT SER 1
QQQ
QQQ
89,721
$66.1m7.27%
7.27%
Added Shares held: Q3 2025 —, Q4 2025 76.5k, Q1 2026 78.1k, Q2 2026 89.7k
+11.6k
+11,574
14.8%
6
ISHARES INC
CORE MSCI EMKT
IEMG
IEMG
603,991
$50.0m5.50%
5.50%
Reduced Shares held: Q3 2025 —, Q4 2025 540.1k, Q1 2026 800.5k, Q2 2026 604.0k
-196.5k
-196,461
-24.5%
7
ISHARES TR
CORE DIV GRWTH
DGRO
DGRO
507,127
$38.4m4.23%
4.23%
Reduced Shares held: Q3 2025 —, Q4 2025 591.1k, Q1 2026 715.4k, Q2 2026 507.1k
-208.3k
-208,317
-29.1%
8
ISHARES TR
CORE S&P MCP ETF
IJH
IJH
475,865
$36.7m4.04%
4.04%
Reduced Shares held: Q3 2025 —, Q4 2025 687.3k, Q1 2026 596.6k, Q2 2026 475.9k
-120.7k
-120,732
-20.2%
9
ISHARES TR
CORE S&P SCP ETF
IJR
IJR
202,481
$30.0m3.30%
3.30%
Reduced Shares held: Q3 2025 —, Q4 2025 217.8k, Q1 2026 217.1k, Q2 2026 202.5k
-14.6k
-14,596
-6.7%
10
ISHARES TR
7-10 YR TRSY BD
IEF
IEF
249,869
$23.6m2.60%
2.60%
Added Shares held: Q3 2025 —, Q4 2025 222.3k, Q1 2026 160.2k, Q2 2026 249.9k
+89.7k
+89,682
56.0%
11
ISHARES TR
20 YR TR BD ETF
TLT
TLT
179,900
$15.5m1.71%
1.71%
Reduced Shares held: Q3 2025 —, Q4 2025 146.7k, Q1 2026 245.2k, Q2 2026 179.9k
-65.3k
-65,264
-26.6%
12
ISHARES TR
BROAD USD HIGH
USHY
USHY
332,238
$12.3m1.35%
1.35%
Added Shares held: Q3 2025 —, Q4 2025 257.1k, Q1 2026 235.6k, Q2 2026 332.2k
+96.7k
+96,678
41.0%
13
INVESCO EXCH TRADED FD TR II
SR LN ETF
BKLN
BKLN
533,675
$10.9m1.20%
1.20%
Added Shares held: Q3 2025 —, Q4 2025 466.9k, Q1 2026 313.2k, Q2 2026 533.7k
+220.4k
+220,448
70.4%
14
ISHARES INC
MSCI EMRG CHN
EMXC
EMXC
40,309
$4.1m0.45%
0.45%
Reduced Shares held: Q3 2025 —, Q4 2025 384.2k, Q1 2026 159.4k, Q2 2026 40.3k
-119.1k
-119,069
-74.7%
15
ISHARES TR
S&P 500 GRWT ETF
IVW
IVW
24,780
$3.4m0.37%
0.37%
Reduced Shares held: Q3 2025 —, Q4 2025 28.3k, Q1 2026 27.2k, Q2 2026 24.8k
-2.4k
-2,404
-8.8%
16
ISHARES TR
S&P 500 VAL ETF
IVE
IVE
14,848
$3.4m0.37%
0.37%
Reduced Shares held: Q3 2025 —, Q4 2025 15.9k, Q1 2026 15.6k, Q2 2026 14.8k
-722
-722
-4.6%
17
ISHARES TR
TRS FLT RT BD
TFLO
TFLO
60,645
$3.1m0.34%
0.34%
Reduced Shares held: Q3 2025 —, Q4 2025 0, Q1 2026 585.5k, Q2 2026 60.6k
-524.8k
-524,832
-89.6%
18
ABBVIE INC
COM
ABBV
ABBV
9,572
$2.4m0.26%
0.26%
Added Shares held: Q3 2025 —, Q4 2025 8.6k, Q1 2026 8.2k, Q2 2026 9.6k
+1.3k
+1,342
16.3%
19
GE AEROSPACE
COM NEW
GE
GE
5,832
$2.2m0.24%
0.24%
Added Shares held: Q3 2025 —, Q4 2025 6.1k, Q1 2026 5.8k, Q2 2026 5.8k
+1
+1
0.0%
20
GE VERNOVA INC
COM
GEV
GEV
1,679
$2.0m0.22%
0.22%
Unchanged Shares held: Q3 2025 —, Q4 2025 1.7k, Q1 2026 1.7k, Q2 2026 1.7k
21
APPLE INC
COM
AAPL
AAPL
5,651
$1.6m0.18%
0.18%
Reduced Shares held: Q3 2025 —, Q4 2025 5.9k, Q1 2026 5.8k, Q2 2026 5.7k
-142
-142
-2.5%
22
BERKSHIRE HATHAWAY INC DEL
CL B NEW
BRK.B
BRK.B
2,562
$1.3m0.14%
0.14%
Reduced Shares held: Q3 2025 —, Q4 2025 2.7k, Q1 2026 2.6k, Q2 2026 2.6k
-77
-77
-2.9%
23
JPMORGAN CHASE & CO
COM
JPM
JPM
3,705
$1.2m0.13%
0.13%
Reduced Shares held: Q3 2025 —, Q4 2025 4.7k, Q1 2026 4.4k, Q2 2026 3.7k
-717
-717
-16.2%
24
EXXON MOBIL CORP
COM
XOM
XOM
7,059
$965.1k0.11%
0.11%
Reduced Shares held: Q3 2025 —, Q4 2025 7.5k, Q1 2026 7.5k, Q2 2026 7.1k
-411
-411
-5.5%
25
INTERNATIONAL BUSINESS MACHS
COM
IBM
IBM
2,982
$838.6k0.09%
0.09%
Unchanged Shares held: Q3 2025 —, Q4 2025 3.0k, Q1 2026 3.0k, Q2 2026 3.0k
26
MCDONALDS CORP
COM
MCD
MCD
2,852
$771.0k0.08%
0.08%
Reduced Shares held: Q3 2025 —, Q4 2025 4.0k, Q1 2026 4.0k, Q2 2026 2.9k
-1.1k
-1,117
-28.1%
27
MICROSOFT CORP
COM
MSFT
MSFT
1,875
$699.5k0.08%
0.08%
Reduced Shares held: Q3 2025 —, Q4 2025 2.6k, Q1 2026 2.6k, Q2 2026 1.9k
-700
-700
-27.2%
28
MGE ENERGY INC
COM
MGEE
MGEE
8,565
$698.4k0.08%
0.08%
Added Shares held: Q3 2025 —, Q4 2025 8.6k, Q1 2026 8.6k, Q2 2026 8.6k
+7
+7
0.1%
29
ABBOTT LABS
COM
ABT
ABT
7,678
$696.7k0.08%
0.08%
Added Shares held: Q3 2025 —, Q4 2025 3.4k, Q1 2026 3.4k, Q2 2026 7.7k
+4.3k
+4,327
129.1%
30
BANK FIRST CORP
COM
BFC
BFC
4,600
$682.4k0.08%
0.08%
New Shares held: Q3 2025 —, Q4 2025 0, Q1 2026 0, Q2 2026 4.6k
31
SELECT SECTOR SPDR TR
TECHNOLOGY
XLK
XLK
3,560
$678.3k0.07%
0.07%
Unchanged Shares held: Q3 2025 —, Q4 2025 3.6k, Q1 2026 3.6k, Q2 2026 3.6k
32
ISHARES TR
RUS 1000 ETF
IWB
IWB
1,600
$655.2k0.07%
0.07%
Reduced Shares held: Q3 2025 —, Q4 2025 1.8k, Q1 2026 1.6k, Q2 2026 1.6k
-24
-24
-1.5%
33
DISNEY WALT CO
COM
DIS
DIS
6,703
$645.1k0.07%
0.07%
Reduced Shares held: Q3 2025 —, Q4 2025 7.0k, Q1 2026 7.0k, Q2 2026 6.7k
-299
-299
-4.3%
34
SPDR SER TR
BBG CONV SEC ETF
CWB
CWB
5,418
$584.2k0.06%
0.06%
Added Shares held: Q3 2025 —, Q4 2025 6.3k, Q1 2026 5.4k, Q2 2026 5.4k
+20
+20
0.4%
35
ISHARES TR
CONV BD ETF
ICVT
ICVT
4,099
$499.1k0.05%
0.05%
Added Shares held: Q3 2025 —, Q4 2025 4.1k, Q1 2026 4.1k, Q2 2026 4.1k
+13
+13
0.3%
36
VANGUARD INDEX FDS
TOTAL STK MKT
VTI
VTI
1,304
$482.5k0.05%
0.05%
Reduced Shares held: Q3 2025 —, Q4 2025 1.7k, Q1 2026 1.7k, Q2 2026 1.3k
-361
-361
-21.7%
37
ISHARES TR
JPMORGAN USD EMG
EMB
EMB
4,693
$452.5k0.05%
0.05%
Reduced Shares held: Q3 2025 —, Q4 2025 61.0k, Q1 2026 66.7k, Q2 2026 4.7k
-62.0k
-62,031
-93.0%
38
COSTCO WHSL CORP NEW
COM
COST
COST
454
$424.7k0.05%
0.05%
Unchanged Shares held: Q3 2025 —, Q4 2025 242, Q1 2026 454, Q2 2026 454
39
RAYMOND JAMES FINL INC
COM
RJF
RJF
2,772
$421.4k0.05%
0.05%
Added Shares held: Q3 2025 —, Q4 2025 2.8k, Q1 2026 2.8k, Q2 2026 2.8k
+10
+10
0.4%
40
CHEVRON CORP NEW
COM
CVX
CVX
2,536
$420.4k0.05%
0.05%
Added Shares held: Q3 2025 —, Q4 2025 2.6k, Q1 2026 2.5k, Q2 2026 2.5k
+4
+4
0.2%
41
PRUDENTIAL FINL INC
COM
PRU
PRU
3,607
$389.3k0.04%
0.04%
Unchanged Shares held: Q3 2025 —, Q4 2025 3.8k, Q1 2026 3.6k, Q2 2026 3.6k
42
CONSTELLATION ENERGY CORP
COM
CEG
CEG
1,567
$389.2k0.04%
0.04%
Unchanged Shares held: Q3 2025 —, Q4 2025 1.6k, Q1 2026 1.6k, Q2 2026 1.6k
43
ISHARES TR
MSCI USA MIN VOL
USMV
USMV
3,607
$347.9k0.04%
0.04%
Reduced Shares held: Q3 2025 —, Q4 2025 20.3k, Q1 2026 10.0k, Q2 2026 3.6k
-6.4k
-6,424
-64.0%
44
COLGATE PALMOLIVE CO
COM
CL
CL
3,790
$347.5k0.04%
0.04%
Unchanged Shares held: Q3 2025 —, Q4 2025 3.8k, Q1 2026 3.8k, Q2 2026 3.8k
45
ALLIANT ENERGY CORP
COM
LNT
LNT
4,450
$339.5k0.04%
0.04%
Unchanged Shares held: Q3 2025 —, Q4 2025 4.9k, Q1 2026 4.5k, Q2 2026 4.5k
46
NVIDIA CORPORATION
COM
NVDA
NVDA
1,589
$317.9k0.03%
0.03%
Reduced Shares held: Q3 2025 —, Q4 2025 1.7k, Q1 2026 1.6k, Q2 2026 1.6k
-49
-49
-3.0%
47
DANAHER CORPORATION
COM
DHR
DHR
1,639
$312.3k0.03%
0.03%
Added Shares held: Q3 2025 —, Q4 2025 1.6k, Q1 2026 1.6k, Q2 2026 1.6k
+3
+3
0.2%
48
TRAVELERS COMPANIES INC
COM
TRV
TRV
930
$307.0k0.03%
0.03%
Unchanged Shares held: Q3 2025 —, Q4 2025 930, Q1 2026 930, Q2 2026 930
49
WISDOMTREE TR
YIELD ENHANCD US
AGGY
AGGY
6,890
$299.6k0.03%
0.03%
Added Shares held: Q3 2025 —, Q4 2025 6.7k, Q1 2026 6.8k, Q2 2026 6.9k
+75
+75
1.1%
50
INVESCO EXCH TRADED FD TR II
TAXABLE MUN BD
BAB
BAB
10,158
$272.6k0.03%
0.03%
Added Shares held: Q3 2025 —, Q4 2025 9.9k, Q1 2026 10.1k, Q2 2026 10.2k
+107
+107
1.1%
51
JANUS DETROIT STR TR
HENDRSON AAA CL
JAAA
JAAA
5,318
$268.5k0.03%
0.03%
Reduced Shares held: Q3 2025 —, Q4 2025 125.4k, Q1 2026 130.0k, Q2 2026 5.3k
-124.6k
-124,636
-95.9%
52
PITNEY BOWES INC
COM
PBI
PBI
14,684
$257.3k0.03%
0.03%
Unchanged Shares held: Q3 2025 —, Q4 2025 14.7k, Q1 2026 14.7k, Q2 2026 14.7k
53
SPDR SER TR
ICE PFD SEC ETF
PSK
PSK
8,319
$254.0k0.03%
0.03%
Added Shares held: Q3 2025 —, Q4 2025 8.1k, Q1 2026 8.2k, Q2 2026 8.3k
+143
+143
1.8%
54
BANK MONTREAL QUE
COM
BMO
BMO
1,362
$240.6k0.03%
0.03%
Reduced Shares held: Q3 2025 —, Q4 2025 1.6k, Q1 2026 1.5k, Q2 2026 1.4k
-165
-165
-10.8%
55
VANGUARD INDEX FDS
S&P 500 ETF SHS
VOO
VOO
341
$234.2k0.03%
0.03%
Reduced Shares held: Q3 2025 —, Q4 2025 426, Q1 2026 426, Q2 2026 341
-85
-85
-19.9%
56
PROCTER AND GAMBLE CO
COM
PG
PG
1,592
$233.5k0.03%
0.03%
Reduced Shares held: Q3 2025 —, Q4 2025 1.8k, Q1 2026 1.8k, Q2 2026 1.6k
-244
-244
-13.3%
57
INNOVATOR ETFS TRUST
S&P INVT GRD PFD
EPRF
EPRF
13,735
$226.3k0.02%
0.02%
Added Shares held: Q3 2025 —, Q4 2025 13.3k, Q1 2026 13.5k, Q2 2026 13.7k
+206
+206
1.5%
58
SPDR S&P 500 ETF TR
TR UNIT
SPY
SPY
280
$209.1k0.02%
0.02%
New Shares held: Q3 2025 —, Q4 2025 0, Q1 2026 0, Q2 2026 280
59
EXELON CORP
COM
EXC
EXC
4,452
$207.5k0.02%
0.02%
Added Shares held: Q3 2025 —, Q4 2025 0, Q1 2026 4.5k, Q2 2026 4.5k
+1
+1
0.0%
60
CITIGROUP INC
COM NEW
C
C
1,462
$204.6k0.02%
0.02%
New Shares held: Q3 2025 —, Q4 2025 0, Q1 2026 0, Q2 2026 1.5k
61
COHEN & STEERS INFRASTRUCTUR
COM
UTF
UTF
7,308
$201.6k0.02%
0.02%
New Shares held: Q3 2025 —, Q4 2025 0, Q1 2026 0, Q2 2026 7.3k