GEN Financial Management, INC.

PLYMOUTH, MN · CIK 2032497 · 13F filing filed 2026-07-24

No investment adviser registration (Form ADV) found for this filer. It may be a parent company whose subsidiaries are the registered advisers, a bank or insurer, or a manager based outside the US.

Others nearbyNavarre, MN

$167.1m reported value +3.5% vs Q1 2026

42positions

84.6%in top 10

6 new 12 added 17 reduced 15 sold out vs Q1 2026

Holdings, Q2 2026

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	SCHWAB STRATEGIC TR US LRG CAP ETF SCHX	SCHX	936,352	$27.6m16.49%	16.49%	Added +5.2k	+5,239 0.6%
2	VANGUARD SPECIALIZED FUNDS DIV APP ETF VIG	VIG	115,778	$27.4m16.39%	16.39%	Added +2.1k	+2,085 1.8%
3	VANGUARD WHITEHALL FDS INTL DVD ETF VIGI	VIGI	203,882	$19.0m11.39%	11.39%	Added +1.1k	+1,090 0.5%
4	FIDELITY COVINGTON TRUST SML MID MLTFCT FSMD	FSMD	297,441	$15.7m9.41%	9.41%	Reduced -6.0k	-5,970 -2.0%
5	VANGUARD SCOTTSDALE FDS SHORT TERM TREAS VGSH	VGSH	227,547	$13.2m7.92%	7.92%	Added +10.0k	+10,045 4.6%
6	PACER FDS TR US CASH COWS 100 COWZ	COWZ	200,543	$12.5m7.46%	7.46%	Reduced -641	-641 -0.3%
7	DIMENSIONAL ETF TRUST INTL SMALL CAP E DFIS	DFIS	311,963	$10.9m6.54%	6.54%	Reduced -3.0k	-3,038 -1.0%
8	VANGUARD MALVERN FDS CORE BD ETF VCRB	VCRB	118,704	$9.2m5.49%	5.49%	Added +10.2k	+10,195 9.4%
9	SPDR SERIES TRUST S&P 600 SMCP GRW SLYG	SLYG	26,017	$3.1m1.85%	1.85%	Reduced -2.6k	-2,578 -9.0%
10	SPDR SER TR S&P 400 MDCP GRW MDYG	MDYG	24,683	$2.8m1.66%	1.66%	Added +371	+371 1.5%
11	VANGUARD ADMIRAL FDS INC 500 GRTH IDX F VOOG	VOOG	26,220	$2.2m1.30%	1.30%	Reduced -6	-6 -0.0%
12	DIMENSIONAL ETF TRUST US REAL ESTATE E US REAL ESTATE E		70,730	$1.9m1.11%	1.11%	Added +48.8k	+48,764 222.0%
13	VANGUARD MUN BD FDS TAX EXEMPT BD VTEB	VTEB	31,765	$1.6m0.96%	0.96%	Reduced -4.9k	-4,854 -13.3%
14	VANGUARD INSTL INDEX FD 0-3 MO TREAS BIL VBIL	VBIL	19,836	$1.5m0.90%	0.90%	Added +5.0k	+5,006 33.8%
15	VANGUARD WELLINGTON FD SHORT TRM TAX EX VTES	VTES	14,332	$1.5m0.87%	0.87%	Added +511	+511 3.7%
16	ISHARES TR CORE S&P500 ETF IVV	IVV	1,868	$1.4m0.84%	0.84%	Unchanged
17	VANGUARD INTL EQUITY INDEX F TT WRLD ST ETF VT	VT	8,004	$1.3m0.75%	0.75%	Added +475	+475 6.3%
18	HERCULES CAPITAL INC COM · principal HTGC · principal	HTGC	76,382	$1.2m0.72%	0.72%	New
19	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	2,336	$1.2m0.70%	0.70%	Added +19	+19 0.8%
20	VANGUARD INDEX FDS LARGE CAP ETF VV	VV	2,904	$998.7k0.60%	0.60%	Unchanged
21	SPDR SER TR S&P DIVID ETF SDY	SDY	6,163	$937.9k0.56%	0.56%	Unchanged
22	ISHARES TR S&P 500 GRWT ETF IVW	IVW	6,553	$901.2k0.54%	0.54%	Reduced -359	-359 -5.2%
23	ISHARES TR AGGRES ALLOC ETF AOA	AOA	9,070	$885.2k0.53%	0.53%	Reduced -405	-405 -4.3%
24	AMERICAN CENTY ETF TR AVANTIS US MID C AVMC	AVMC	10,382	$833.2k0.50%	0.50%	Added +77	+77 0.8%
25	TRINITY CAP INC COM TRIN	TRIN	42,645	$762.9k0.46%	0.46%	New
26	ISHARES TR CORE S&P TTL STK ITOT	ITOT	4,137	$679.6k0.41%	0.41%	Unchanged
27	CAPITAL SOUTHWEST CORP COM CSWC	CSWC	26,569	$631.5k0.38%	0.38%	New
28	MICROSOFT CORP COM MSFT	MSFT	1,536	$573.0k0.34%	0.34%	Reduced -110	-110 -6.7%
29	ISHARES TR S&P 500 VAL ETF IVE	IVE	2,294	$520.9k0.31%	0.31%	Unchanged
30	VANGUARD INDEX FDS MCAP GR IDXVIP VOT	VOT	1,640	$502.3k0.30%	0.30%	Unchanged
31	AMERICAN CENTY ETF TR US SML CP VALU AVUV	AVUV	4,014	$500.8k0.30%	0.30%	Reduced -174	-174 -4.2%
32	APPLE INC COM AAPL	AAPL	1,712	$495.4k0.30%	0.30%	Reduced -44	-44 -2.5%
33	VANGUARD INDEX FDS SML CP GRW ETF VBK	VBK	1,240	$453.5k0.27%	0.27%	Reduced -1.7k	-1,672 -57.4%
34	J P MORGAN EXCHANGE TRADED F FLEXIBLE DEBT ET JFLX	JFLX	8,448	$425.8k0.25%	0.25%	New
35	ALPHABET INC CAP STK CL A GOOGL	GOOGL	858	$306.6k0.18%	0.18%	Reduced -46	-46 -5.1%
36	ISHARES TR GRWT ALLOCAT ETF AOR	AOR	4,210	$292.6k0.18%	0.18%	Reduced -377	-377 -8.2%
37	ISHARES TR MSCI ACWI ETF ACWI	ACWI	1,788	$280.7k0.17%	0.17%	Unchanged
38	UNITEDHEALTH GROUP INC COM UNH	UNH	611	$254.0k0.15%	0.15%	New
39	PALO ALTO NETWORKS INC COM PANW	PANW	721	$245.9k0.15%	0.15%	New
40	AMAZON COM INC COM AMZN	AMZN	979	$233.3k0.14%	0.14%	Reduced -161	-161 -14.1%
41	BROADCOM INC COM AVGO	AVGO	574	$216.8k0.13%	0.13%	Reduced -539	-539 -48.4%
42	PENTAIR PLC SHS PNR	PNR	2,723	$208.7k0.12%	0.12%	Reduced -11	-11 -0.4%

Sold out since Q1 2026

Security	Ticker	Shares held before	Value then
VANGUARD BD INDEX FDS BND	BND	31,634	$2.3m31.6k shares
DIMENSIONAL ETF TRUST DFLV	DFLV	57,763	$2.1m57.8k shares
DIMENSIONAL ETF TRUST DFIC	DFIC	52,832	$1.9m52.8k shares
DIMENSIONAL ETF TRUST		30,356	$1.1m30.4k shares
DIMENSIONAL ETF TRUST		31,366	$1.1m31.4k shares
DIMENSIONAL ETF TRUST DFCF	DFCF	23,968	$1.0m24.0k shares
VANGUARD INTL EQUITY INDEX F VWO	VWO	12,527	$677.1k12.5k shares
VANGUARD INDEX FDS VUG	VUG	5,250	$382.2k5.2k shares
ISHARES TR IGSB	IGSB	6,751	$354.8k6.8k shares
HONEYWELL INTL INC		780	$352.4k780 shares
ISHARES TR IGF	IGF	4,927	$330.1k4.9k shares
VANGUARD INDEX FDS VNQ	VNQ	3,709	$329.0k3.7k shares
DIMENSIONAL ETF TRUST DISV	DISV	8,229	$324.6k8.2k shares
CHEVRON CORP NEW CVX	CVX	1,142	$236.3k1.1k shares
ABRDN NATL MUN INCOME FD		13,324	$132.7k13.3k shares