Sterling Financial Group, Inc.

PASADENA, CA · CIK 1991301 · 13F filing filed 2025-11-17

No investment adviser registration (Form ADV) found for this filer. It may be a parent company whose subsidiaries are the registered advisers, a bank or insurer, or a manager based outside the US.

Others nearbyPasadena, CA

$315.5m reported value +5.9% vs Q2 2025

73positions

75.8%in top 10

7 new 23 added 30 reduced 5 sold out vs Q2 2025

Holdings, Q3 2025

The small lines show how much was held over the last 4 quarters (adjusted for stock splits).

#	Security	Ticker	Shares	Value	% of portfolio	Change	Shares change
1	INVESCO EXCHANGE TRADED FD T S&P500 QUALITY SPHQ	SPHQ	554,026	$40.6m12.87%	12.87%	Added +31.8k	+31,831 6.1%
2	AMPLIFY ETF TR CWP ENHANCED DIV DIVO	DIVO	765,866	$34.1m10.82%	10.82%	Added +63.4k	+63,441 9.0%
3	J P MORGAN EXCHANGE TRADED F ACTIVE GROWTH JGRO	JGRO	339,850	$31.9m10.10%	10.10%	Reduced -14.7k	-14,685 -4.1%
4	ISHARES TR INTL EQTY FACTOR INTF	INTF	808,140	$29.0m9.20%	9.20%	Added +184.4k	+184,398 29.6%
5	ISHARES TR IBONDS 2026 TERM IBHF	IBHF	1,084,888	$25.4m8.04%	8.04%	Reduced -125.9k	-125,873 -10.4%
6	INVESCO EXCH TRD SLF IDX FD INVSCO BLSH 28 BSCS	BSCS	977,025	$20.1m6.37%	6.37%	Added +246.9k	+246,878 33.8%
7	INVESCO EXCH TRD SLF IDX FD BULLETSHS 2032 BSCW	BSCW	954,762	$19.9m6.32%	6.32%	Added +357.6k	+357,601 59.9%
8	AMPLIFY ETF TR CWP INTL ENHANCE IDVO	IDVO	528,577	$19.7m6.25%	6.25%	Added +88.5k	+88,521 20.1%
9	APPLE INC COM AAPL	AAPL	51,040	$13.0m4.12%	4.12%	Reduced -2.0k	-2,002 -3.8%
10	INVESCO ACTIVELY MANAGED EXC ULTRA SHRT DUR GSY	GSY	108,261	$5.4m1.72%	1.72%	Reduced -9.0k	-8,951 -7.6%
11	INVESCO EXCH TRD SLF IDX FD BULSHS 2029 MUNI BSMT	BSMT	206,991	$4.8m1.52%	1.52%	Added +114.5k	+114,491 123.8%
12	INVESCO EXCHANGE TRADED FD T S&P SMLCP MOMENT XSMO	XSMO	62,384	$4.6m1.45%	1.45%	Added +58.5k	+58,522 1515.3%
13	THE CIGNA GROUP COM CI	CI	15,753	$4.5m1.44%	1.44%	Reduced -16	-16 -0.1%
14	SPDR S&P 500 ETF TR TR UNIT SPY	SPY	6,413	$4.3m1.35%	1.35%	Unchanged
15	DIMENSIONAL ETF TRUST US CORE EQT MKT DFAU	DFAU	86,506	$4.0m1.25%	1.25%	Reduced -4.8k	-4,790 -5.2%
16	INVESCO EXCH TRD SLF IDX FD INVESCO BULLETSH BSSX	BSSX	154,131	$3.9m1.25%	1.25%	Added +46.9k	+46,878 43.7%
17	DIMENSIONAL ETF TRUST INTL CORE EQT MK DFAI	DFAI	90,877	$3.3m1.05%	1.05%	Added +4	+4 0.0%
18	J P MORGAN EXCHANGE TRADED F ULTRA SHT MUNCPL JMST	JMST	57,288	$2.9m0.93%	0.93%	Reduced -9.9k	-9,853 -14.7%
19	NVIDIA CORPORATION COM NVDA	NVDA	15,319	$2.9m0.91%	0.91%	Reduced -329	-329 -2.1%
20	SPDR SERIES TRUST PORTFOLIO S&P500 SPYM	SPYM	30,000	$2.4m0.74%	0.74%	Unchanged
21	MICROSOFT CORP COM MSFT	MSFT	4,007	$2.1m0.66%	0.66%	Reduced -143	-143 -3.5%
22	BERKSHIRE HATHAWAY INC DEL CL B NEW BRK.B	BRK.B	3,687	$1.9m0.59%	0.59%	Reduced -34	-34 -0.9%
23	AMAZON COM INC COM AMZN	AMZN	8,432	$1.9m0.59%	0.59%	Reduced -1.5k	-1,458 -14.7%
24	VANGUARD INDEX FDS MCAP VL IDXVIP VOE	VOE	10,520	$1.8m0.58%	0.58%	Unchanged
25	ISHARES TR RUSSELL 3000 ETF IWV	IWV	4,670	$1.8m0.56%	0.56%	Unchanged
26	GRAYSCALE ETHEREUM TRUST ETF SHS ETHE	ETHE	50,000	$1.7m0.54%	0.54%	Added +36.0k	+36,000 257.1%
27	ISHARES TR SELECT DIVID ETF DVY	DVY	11,675	$1.7m0.53%	0.53%	Unchanged
28	ISHARES TR RUS 2000 VAL ETF IWN	IWN	8,545	$1.5m0.48%	0.48%	Unchanged
29	MICROSTRATEGY INC CL A NEW MSTR	MSTR	4,227	$1.4m0.43%	0.43%	Added +621	+621 17.2%
30	INVESCO QQQ TR UNIT SER 1 QQQ	QQQ	2,079	$1.2m0.40%	0.40%	Unchanged
31	TESLA INC COM TSLA	TSLA	2,668	$1.2m0.38%	0.38%	Reduced -62	-62 -2.3%
32	CVS HEALTH CORP COM CVS	CVS	15,486	$1.2m0.37%	0.37%	Reduced -70	-70 -0.5%
33	ALPHABET INC CAP STK CL A GOOGL	GOOGL	3,720	$904.3k0.29%	0.29%	Reduced -12	-12 -0.3%
34	INVESCO EXCH TRD SLF IDX FD BULLETSHS 32 MUN BSMW	BSMW	33,863	$845.7k0.27%	0.27%	Reduced -20.7k	-20,721 -38.0%
35	META PLATFORMS INC CL A META	META	1,078	$791.7k0.25%	0.25%	Reduced -59	-59 -5.2%
36	INVESCO EXCH TRD SLF IDX FD INVSC 30 MUNI BD BSMU	BSMU	35,225	$772.1k0.24%	0.24%	Added +7.6k	+7,621 27.6%
37	INVESCO EXCH TRD SLF IDX FD BULLETSHS 31 MUN BSMV	BSMV	36,270	$762.0k0.24%	0.24%	Reduced -17.0k	-17,020 -31.9%
38	INVESCO EXCH TRD SLF IDX FD BULSHS 2028 MUNI BSMS	BSMS	32,343	$757.3k0.24%	0.24%	Added +12.8k	+12,794 65.5%
39	INVESCO EXCH TRD SLF IDX FD BULLETSHARE 2034 BSMY	BSMY	31,062	$755.7k0.24%	0.24%	New
40	CHEVRON CORP NEW COM CVX	CVX	4,620	$717.4k0.23%	0.23%	Added +493	+493 11.9%
41	INVESCO EXCH TRD SLF IDX FD BULSHS 2027 MUNI BSMR	BSMR	28,399	$671.9k0.21%	0.21%	Added +10.0k	+9,976 54.1%
42	EMPIRE ST RLTY OP L P UNIT LTD PRTNSP ESBA	ESBA	84,909	$631.7k0.20%	0.20%	Reduced -8.5k	-8,500 -9.1%
43	INVESCO EXCH TRD SLF IDX FD BULSHS 2026 MUNI BSMQ	BSMQ	26,509	$626.3k0.20%	0.20%	Added +8.1k	+8,101 44.0%
44	BROADCOM INC COM AVGO	AVGO	1,815	$598.8k0.19%	0.19%	Reduced -95	-95 -5.0%
45	ALPHABET INC CAP STK CL C GOOG	GOOG	2,421	$589.6k0.19%	0.19%	Reduced -27	-27 -1.1%
46	INVESCO EXCH TRD SLF IDX FD BULSHS 2025 MUNI BULSHS 2025 MUNI		20,696	$507.6k0.16%	0.16%	Added +3.5k	+3,468 20.1%
47	INVESCO EXCH TRD SLF IDX FD INVESCO BULLETSH BSCX	BSCX	23,635	$507.4k0.16%	0.16%	Reduced -9.8k	-9,753 -29.2%
48	INVESCO EXCH TRD SLF IDX FD BULLETSHARES 203 BSCY	BSCY	23,730	$498.8k0.16%	0.16%	New
49	PALO ALTO NETWORKS INC COM PANW	PANW	2,428	$494.4k0.16%	0.16%	Unchanged
50	JPMORGAN CHASE & CO COM JPM	JPM	1,534	$483.9k0.15%	0.15%	Reduced -13	-13 -0.8%
51	LOCKHEED MARTIN CORP COM LMT	LMT	944	$471.3k0.15%	0.15%	Reduced -1	-1 -0.1%
52	UNION PAC CORP COM UNP	UNP	1,952	$461.4k0.15%	0.15%	Reduced -79	-79 -3.9%
53	INVESCO EXCH TRD SLF IDX FD INVSCO 30 CORP BSCU	BSCU	27,034	$456.9k0.14%	0.14%	Added +14.6k	+14,593 117.3%
54	MARRIOTT INTL INC NEW CL A MAR	MAR	1,739	$452.9k0.14%	0.14%	Unchanged
55	VISA INC COM CL A V	V	1,293	$441.4k0.14%	0.14%	Reduced -103	-103 -7.4%
56	INVESCO EXCH TRD SLF IDX FD BULETSHS 2031 CP BSCV	BSCV	26,072	$434.9k0.14%	0.14%	Added +2.7k	+2,725 11.7%
57	EXXON MOBIL CORP COM XOM	XOM	3,781	$426.3k0.14%	0.14%	Added +37	+37 1.0%
58	INVESCO EXCH TRD SLF IDX FD BULETSHS 2029 BSCT	BSCT	20,471	$385.1k0.12%	0.12%	New
59	INVESCO EXCH TRD SLF IDX FD BULSHS 2027 CB BSCR	BSCR	19,515	$384.6k0.12%	0.12%	New
60	INVESCO EXCH TRD SLF IDX FD BULSHS 2026 CB BSCQ	BSCQ	17,521	$342.7k0.11%	0.11%	New
61	INVESCO EXCH TRD SLF IDX FD BULSHS 2025 CB BSCP	BSCP	16,534	$342.1k0.11%	0.11%	New
62	HOME DEPOT INC COM HD	HD	828	$335.5k0.11%	0.11%	Reduced -21	-21 -2.5%
63	ELI LILLY & CO COM LLY	LLY	385	$293.8k0.09%	0.09%	Reduced -25	-25 -6.1%
64	MORGAN STANLEY COM NEW MS	MS	1,817	$288.8k0.09%	0.09%	Added +28	+28 1.6%
65	TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS TSM	TSM	1,019	$284.6k0.09%	0.09%	Unchanged
66	PEPSICO INC COM PEP	PEP	2,017	$283.3k0.09%	0.09%	Reduced -1.1k	-1,075 -34.8%
67	COSTCO WHSL CORP NEW COM COST	COST	292	$270.3k0.09%	0.09%	Unchanged
68	ISHARES TR CORE S&P500 ETF IVV	IVV	393	$263.0k0.08%	0.08%	Unchanged
69	TJX COS INC NEW COM TJX	TJX	1,622	$234.4k0.07%	0.07%	Unchanged
70	CISCO SYS INC COM CSCO	CSCO	3,143	$215.0k0.07%	0.07%	Added +47	+47 1.5%
71	SPDR SER TR PORTFOLIO LN COR SPLB	SPLB	9,207	$212.9k0.07%	0.07%	Reduced -827.9k	-827,913 -98.9%
72	QUALCOMM INC COM QCOM	QCOM	1,252	$208.3k0.07%	0.07%	Reduced -34	-34 -2.6%
73	BLACKROCK INC COM BLK	BLK	178	$207.5k0.07%	0.07%	New

Sold out since Q2 2025

Security	Ticker	Shares held before	Value then
SPDR SER TR TFI	TFI	175,675	$7.8m175.7k shares
ISHARES BITCOIN TRUST ETF IBIT	IBIT	32,075	$2.0m32.1k shares
GOLDMAN SACHS ETF TR GSLC	GSLC	2,894	$351.3k2.9k shares
BOSTON SCIENTIFIC CORP BSX	BSX	2,076	$223.0k2.1k shares
NETFLIX INC NFLX	NFLX	153	$204.9k153 shares